GoDaddy and Wix are two of the biggest and best known website builders on the market at the moment, and you might be struggling to choose between them.
We think that Wix is the best overall website builder on the market, based on our extensive research and user testing process. Wix wowed us with its brilliant design editing tools, fantastic SEO tools and its huge app store and feature set.
That’s not to say that GoDaddy shouldn’t be beyond your consideration – it remains one of the fastest ways to build a website, thanks to its great ADI feature and simple to use interface. We’ll go into more detail about Wix and GoDaddy in this guide, and help you pick the right website builder for you.
In this Guide:
Wix Summary – Get a great-looking website with loads of features with Wix’s easy to use software
GoDaddy Summary – Build a website in minutes with GoDaddy’s speedy set up and site creator
Verdict – Find out why we think Wix is better than GoDaddy
Wix vs GoDaddy: Head-to-Head
Wix is our favorite website builder. It performed well across the board in our testing, with an extensive set of features and a well-judged balance between detailed customization options and straightforward UI.
However, GoDaddy performs just as well in some areas. We found it just as easy to use as Wix, for example, and you can build a website even quicker with GoDaddy than Wix.
Wix is, in our mind, the best website builder on the market — and is streets ahead of GoDaddy’s builder.
While both Wix and GoDaddy allow you to build a website, Wix gives users a greater range of features than GoDaddy. For example, it has powerful search engine optimization (SEO) tools which you can use to help your site appear at the top of search engine results pages — this will help more visitors find your site.
Wix is also far more versatile than GoDaddy. With Wix, you’ll be able to build almost any type of website — blogs, ecommerce stores, business sites, portfolios and more. This is ideal if, for example, you start building an online store, and then decide to add a blog element to keep in touch with your customers and keep them updated.
Wix is also better value for money than GoDaddy, offering a wider range of pricing plans, with more features and the ability to pay monthly, rather than annually.
GoDaddy is a huge internet services company, offering everything from website hosting to online marketing functions. However, we don’t think its website builder is its finest work.
GoDaddy’s website builder is easy to use — everything is intutively laid out and jargon-free. However, compared to other website builders, we felt that this simplicity restricted the overall website customization.
If you want to build an online store, or a website for your business, GoDaddy is a solid tool. Unfortunately, GoDaddy isn’t the best when it comes to building blogs, portfolios or any other type of website.
Wix has an excellent range of features which can add lots of functionality to your website. For example, it has built-in tools for appointment bookings, coupons and CRM.
If you can’t find the tools built-in to Wix, it also has an extensive app store. It has apps covering everything from SEO tools to customer reviews and website analytics.
GoDaddy, on the other hand, can’t match Wix for the number of apps on offer. And it’s core feature set lacks some of Wix’s quality as well. Its blogging platform, for example, is overly basic.
GoDaddy has faster ADI
ADI stands for Artificial Design Intelligence, and is the website builder industry term for computer-assisted website design. You give some information to the website builder about the type of site you want to make, and it builds the bones of your website in minutes.
GoDaddy’s ADI is lightning fast and gives you a good-looking website. It also fills all the pages of your site with text and images specific to the information you’ve given to the website. This can be super helpful when you’re creating the content for your website.
Wix has Better Help and Support
GoDaddy does have 24/7 on-the-phone support, but it lacks some of the other support options that have become commonplace in the world of website builders.
Wix, on the other hand, offers a comprehensive and easy-to-find knowledge base and online chat support. These can help you fix issues with your site on your own, which can help make you more competent when using the software.
Wix Has Better Ecommerce Functions
While GoDaddy does give you the ability to create an ecommerce store, Wix’s ecommerce offering is better.
It has better product sales options, as well as more payments and checkout options. We also found that Wix had better-looking online store templates.
Wix is More Versatile than GoDaddy
GoDaddy’s templates are almost completely focused on either online stores or business websites. Wix, on the other hand, allows for loads of different types of websites.
For example, you could easily use it to run a blog or a portfolio website, as well as an online store or business website. This versatility comes from its impressive feature set and well-stocked app store.
Wix’s pricing plans are typically more expensive than GoDaddy’s, but you get more features in return. Wix also offers three business-specific plans, which start from $20 and give you features more closely associated with ecommerce platforms rather than website builders.
All told, Wix’s pricing plans are more expensive, but offer more in return than GoDaddy’s plans.
Verdict: Wix is Better Than GoDaddy
We think that Wix is the best website builder on the market, thanks to its wider range of features, better templates and great support options.
GoDaddy could still be a viable option if you want to get online super fast and don’t need a ton of extra features. It could be a good choice if you’re looking for a website to accompany a bricks-and-mortar store.
However, we think you’d be better off investing slightly more time in Wix to get a better site.
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Tom Fogden is a writer for Tech.co with a range of experience in the world of tech publishing. Tom covers everything from cybersecurity, to social media and website builders when he's not reviewing the latest phones, gadgets, or occasionally even technology books.