Wix vs Squarespace: Which Website Builder Is Best for You?

In the Wix vs Squarespace debate, we found that Wix is better than Squarespace, thanks to its robust set of ecommerce features and its AI toolkit that allows you to build a website in seconds. Still, both are considered some of the best website builders for small businesses, and deciding which one is ideal for your business comes down to a few key differentiators.

While Wix takes our top spot, Squarespace is easier to use than Wix thanks to its comprehensive drag-and-drop editor and helpful guided tips for building a site along the way. Squarespace also offers a slightly more elevated selection of professionally designed templates too, making it best for artists and bloggers looking to showcase their work.

In this guide, we’ll explore how Wix and Squarespace match up on everything from features and price to ease of use and customer support, so you can make the right decision for your business.

In this guide:

• Wix vs Squarespace: Head-to-Head
• Wix Pricing vs Squarespace Pricing
• Best for Ease of Use
• Best for Website Features
• Best for Design Functionality
• Best for Help and Support
• About Our Research
• Verdict: Wix vs Squarespace

Wix and Squarespace: Head-to-Head

The battle between Wix and Squarespace is a close one – but we’d say that Wix is for most people and businesses, with a vast set of helpful integrations as well as a myriad of marketing and ecommerce tools, making it excellent value for money.

Squarespace excels with slick design features, offering the perfect solution for people in the creative industries. Squarespace is more beginner-friendly too, as its software is less laggy and and overloaded with features.

However, with the scores so close, and each builder excelling in different areas, it’s likely your individual use case will determine which is the best for you.

Who should use Wix?

• Expanding small businesses
• Online retailers
• Users serious about using SEO to expand their reach
• Users looking to build a site quickly

Who should use Squarespace?

• Creative businesses
• Beginners new to website building
• Content-focused businesses
• Service businesses that take bookings

Squarespace vs Wix: Pros and Cons

Wix performed slightly better in our research and user testing, but both providers excel in slightly different areas. Read on to learn more about the benefits and drawbacks of Wix and Squarespace, to better understand how they’ll be able to meet your needs.

Wix pros and cons

Wix offers some serious value, with a massive feature catalog that can handle virtually any task for any type of business. In addition to the basic features, Wix offers CRM functionality, email and social marketing capabilities, and even a logo maker, to really establish your brand.

Wix is also a step ahead of the competition when it comes to artificial intelligence. The platform offers a range of time-saving AI features including an AI site builder, AI text creator, and an AI image creator, which cemented its position as our best-rated AI website builder.

Wix let me create an AI-generated image to use on my website. Image: Tech.co

However, despite Wix’s strengths – of which there are many – the builder is not perfect. We found its interface to be quite laggy when we tested it out for ourselves, and you aren’t able to switch the template after your site goes live, which will be inconvenient for users who like to regularly experiment with their site’s style.

Wix’s sheer number of features can be a bit overwhelming for users who need to build a simple website as well, which is why we’d recommend Squarespace for those with little website-building experience.

Check out our in-depth Wix review to learn more

Squarespace pros and cons

While Squarespace can’t match Wix on features, it still offers a lot. With some seriously robust marketing features, Squarespace is the ideal website builder for growing businesses looking to grow even more. Plus, with stunning, professionally-designed templates, you’ll be able to attract customers to your site with professionalism and style.

Squarespace offers a solid range of professionally designed templates that we were able to customize with the Fluid Engine editor. Image: Tech.co user testing

Squarespace’s clean and intuitive interface and smooth backend integration are also a breath of fresh air to create with. The builder offers a range of great blogging and carousel tools as well, making the best choice for businesses with content strategies.

Squarespace also excels when it comes to booking and appointment features, as the builder seamlessly integrates with Acuity. This makes the platform a great fit for service businesses like hair salons or therapists.

Like Wix, Squarespace isn’t strong across the board. For instance, it doesn’t offer support for as many languages as Wix, making it less desirable to businesses with a global audience. Its AI site generator is much more limited than Wix too, as most of the designs it produces look pretty generic.

Check out our Squarespace review for more information

Best for Website Features: Wix

Squarespace and Wix offer all the features anyone would reasonably need to run any sort of website. However, Wix’s sheer volume of features is unmatched across the website-building industry, so we have to give the edge to Wix on this one, especially when it comes to SEO and artificial intelligence.

POS features

From the CRM functionality and the robust marketing tools to the logo maker and POS compatibility that just launched this year, Wix is simply the cream of the crop when it comes to the features available; in fact, it scored better for features than all the other website builders we tested.

Online ordering

If you’re running a restaurant, you’ll be pleased to hear that Wix and Squarespace both make it easy to accept takeout orders. With Squarespace, all you’ll have to do is set up your checkout and enable pickup orders. With Wix, you’ll need to enable online ordering, connect the menu, and then enable pickup orders.

Check out our guide to the best website builders for restaurants to learn more

Wix’s online ordering tools let us take orders directly through our site in a couple of clicks. Image: Wix

SEO tools

There’s no point in building a site that doesn’t get seen. A strong SEO toolkit can drive up your site’s visibility – increasing organic traffic and boosting your brand authority as a result.

Both website builders excel when it comes to search engine optimization. Squarespace offers all the basic capabilities like page titles and descriptions and an SEO checklist, as well as advanced tools like SEO-friendly translations, ecommerce-focused SEO, and a ‘hide a page’ feature which allows users to hide webpages from search engines.

Wix also goes beyond the basics a SEO learning hub, a site inspection too and integrated SEO support. Even better, Wix integrates with Semrush. This means that users will be able to see up-to-date SEO keyword data directly in their Wix dashboards, improving your ability to reach new customers with helpful insights.

Check out our best website builders for SEO guide to more information

Wix offers a wide range of guides that helped us with building our site, like SEO. Source: Tech.co testing

Best User Experience: Squarespace

There’s always a learning curve involved with getting started with a new builder, especially for those with little experience in web design and development. However, after testing out both website builders, we found that Squarespace is easier to use than Wix, as its software is cleaner, more responsive, and easier to navigate overall.

When we used the platforms to create a mock website, we were met with less roadblocks when using Squarespace, specifically when it came to editing our site after it was live. Due to Wix’s massive selection of features, its platform was quite sluggish compared to Squarespace too. We would imagine that this would quickly become frustrating if users were building a website against the clock.

Squarespace’s fluid editor is highly intuitive, allowing us to make granular edits across the page. Source: Tech.co testing

Both providers get you started with a handy step-by-step tour, but Wix uses an intuitive drag-and-drop system to edit the content on your site’s pages. Want to add some text? Simply drag a text box to the perfect spot on the page. Want to remove an image? Simply drag it off the page. Don’t even want to go through that amount of effort to get your website up and running? Wix ADI will build you one if you input a few prompts about what you want it to be like.

Squarespace, meanwhile, uses a slightly different system. Page elements can be added or removed by using the sidebar menu, while the actual content of each element has to be edited manually. While it doesn’t offer as many time-saving AI features as Wix, we were really impressed with Squarespace’s user experience when we gave it a spin, and we actually think it’s the easiest to use out of any builder we tested.

Check out our easiest to use website builder guide for more information

Wix page editor

Wix’s drag-and-drop system is incredibly intuitive – in fact, it’s similar in style to (and almost as easy as) creating a Powerpoint presentation.

With that being said, it may take you a short while to get the hang of it. “It sort of throws you into the deep end a little bit,” said one user during our testing. “But then, on the flip side, it’s the only way that you are going to learn how to use the tool.”

The amount of creative control and the abundance of options can prove intimidating at first – it’s difficult to know exactly where to start, and which elements your site needs.

But luckily, Wix won’t leave you in the dark. Its “Artificial Design Intelligence” system, or ADI, which can help build a more complete version of your website for you. Simply provide Wix with some information about the sort of site you want to create, how you want it to look, and what you want to do with it, and the ADI will spit out an impressive-looking website design. You’ll find that customization options are slightly more restricted, but it’ll be easier to get the hang of.

Finally, Wix has its Velo app development platform. Essentially, it allows users to code and build custom web applications for their site. For example, you could build a clickable dropdown list with images, or you could create a search menu with more advanced filters and segmentation. It sounds complicated, but there’s plenty of advice and examples online, and it will help make your site truly unique.

The Wix text editor allowed us to make a lot of small changes to how we want text to look on our site. Source: Tech.co testing

Squarespace page editor

Squarespace’s page editor restricts some level of creative control in order to maintain a level of order over the website’s design.

That might sound like a problem – it’s your website, after all – but we think that it’s part of what makes Squarespace great. All of its website designs are fantastic and, as a result, you’re going to be reluctant to change them too much anyway.

Initially, it can seem confusing working out which parts of the page are controlled through which section, but most people get the hang of it. “I did find it rather intuitive,” said one of our users. “Most of the time I was able to work out what to do just through buttons on a page. So even within an hour, I was still able to work things out which I was struggling with earlier.”

Squarespace offers AI text generation to improve your online content. Image: Tech.co testing

Wix Pricing vs Squarespace Pricing Overview

As far as pricing plans are concerned, Wix and Squarespace offer a considerably different number of options. Wix has a total of four pricing plans as well as a free plan and an Enterprise plan with no publicly available pricing. Squarespace, on the other hand, offers only two standard website builder plans, two ecommerce business plans, and no free plan, for a total of four pricing plans for Squarespace.

Read on for information about how Wix and Squarespace compare on website building and ecommerce pricing plans. However, bear in mind that Squarespace got a better value-for-money score than Wix despite increasing the price of its first paid plan to $17 per month, bringing it in line with Wix’s first paid plan.

That doesn’t necessarily mean Squarespace is a better website builder overall than Wix – all it means is that with Squarespace, you get a few more features earlier on in the plan hierarchy, for slightly less money.

Wix vs Squarespace: Price Plans Compared

When it comes to standard website building pricing plans, Squarespace and Wix offer quite similar options when it comes to the starter plans. Squarespace provides a $16 per month personal use plan with basic functionality to get you up and running, while Wix’s entry-level paid Light plan costs $17 per month.

Both website builders also have a more advanced plan for $27 per month (Wix) or $23 per month (Squarespace), which add features like analytics. Both of these plans add ecommerce functionality, but it’s obviously a bit bare bone. Squarespace’s plan even comes with a 3% transaction fee.

Wix and Squarespace both have more robust ecommerce plans that are quite similar again, both coming in at $27 per month, which can help you get your online store off the ground. Both allow for unlimited products and the ability to sell on Facebook and Instagram. As for the differences, Wix allows for abandoned cart recovery at this stage, which Squarespace does not, but Squarespace allows for product reviews at this price, which Wix does not.

Wix has two other advanced ecommerce plans, which cost $32 per month and $159 per month respectively, whereas Squarespace only has one advance ecommerce plan, which costs $49 per month. For both providers, these plans unlock features like customized reports, advanced discounts, and subscriptions functionality. The most expensive plan from Wix really just allows for unlimited version of storage and dropping shipping.

Check out our Wix pricing and Squarespace pricing guide for more info

Wix vs Squarespace: Which Free Plan is Best?

This one is easy, because Wix offers a free plan, and Squarespace doesn’t. However, the Wix free plan is pretty limited, with no custom URL and ads all over your page, so it’s best to use it as an extended free trial rather than an actual option. Squarespace also offers a 14-day free trial.

Both offer special deals too, as you can use the code “TC10” to receive a 10% discount on all Squarespace plans too or code “TAKE10” for 10% off Wix.

Check out our best free website builders guide to learn more

Best for Design Functionalities: Squarespace

Squarespace offers industry-leading templates, that can be easily customized with its Fluid Editor. However, Wix’s design functionality is second to none, due in part to its massive template library and impressive AI capabilities. Read on to learn more about how the providers faire when it comes to web design.

Squarespace templates

Some website builder platforms offer loads of templates. Squarespace, on the other hand, offers a smaller, more curated selection of just over 113 website styles – and they’re all great.

The Squarespace templates are separated by industry, ranging from blogs to events websites and even online stores.

Mobile responsiveness

The templates are all completely mobile responsive, with images and text areas that resize automatically to the users’ device. All the templates support parallax scrolling, where elements can move, appear, and disappear based on how far the user scrolls down the page. They also all support video backgrounds, for extra-fancy websites.

Stock images

Squarespace doesn’t have its own library of stock images. However, it does have integrations with Getty Images and the highly regarded Unsplash library, which should make finding photos a piece of cake.

A selection of Squarespace website templates. Image: Squarespace

Wix templates

Wix offers more than 800 templates, and while we wouldn’t say its approach is akin to quantity over quality, the builder’s templates aren’t as visually appealing as Squarespace’s.

With that being said, Wix’s templates have improved in recent years, and should be more than good enough for most people.

Mobile responsiveness

All the templates Wix offers are completely mobile responsive. Parallax scrolling elements can be added individually to each template. Video backgrounds are supported, too.

Stock images

Wix offers its own library of stock photography, as well as an integration with Big Stock photos. It also offers a selection of clip art style cartoons, if you like that sort of thing.

Selection of Wix website templates. Image: Wix

Customization

Again, Squarespace and Wix take slightly different approaches when it comes to levels of customization. Both allow you to add custom coded elements, such as text boxes with custom fonts, but Wix allows you to go deeper.

Wix gives users the ability to completely alter the code of their website. Admittedly, Wix doesn’t make it easy – you have to enter the scarily titled “Dev Mode” on your site to access the code – but it’s there, nonetheless.

Squarespace, meanwhile, keeps all this stuff hidden away, and regularly provides the user with little notices that warn about the pitfalls of getting your coding wrong. However, Squarespace recently announced that it now works on Fluid Engine system, which makes designing and customizing the website on a Mac infinitely easier for users.

Squarespace Fluid Engine let me control the layout of my site design down to the pixel. Image: Tech.co

Switching templates

However, while we’ve bemoaned Squarespace’s lack of versatility thus far, it does get the edge over Wix when it comes to switching your template.

With Squarespace, and thanks to its small number of templates, you can swap back-and-forth between different designs as many times as you like.

Wix, on the other hand, doesn’t allow you to change your template after publishing. Perhaps this is why it offers so much customization.

Best for Help and Support: Wix

As with anything on the internet, there’s a chance that something will go wrong with your website at some point. So, naturally, it pays to pick a builder with good help and support.

Both Wix and Squarespace offer comprehensive 24/7 support, combined with an impressive robust knowledge center (the former of which Wix didn’t use to offer, but now does). However, Wix takes the edge ever so slightly in this category as it also offer support via phone lines – a channel that Squarespace currently lacks.

The Wix help center provided us with plenty of options for solving problems. Image: Tech.co testing

Wix help and support

In fact, you’ll be heartened to hear that Wix has some of the best customer support that we’ve come across testing website builders. It offers over-the-phone support between 6am and 5pm PST, as well as email, social media, and forum support. It doesn’t currently offer a live chat function.

Wix also has an extensive support center, with loads of articles that can help you fix problems on your own. It also has lots of on-page help – simply click the little question mark next to any element on your page editor, and you’ll get some helpful advice on how to use it.

Squarespace help and support

Squarespace, on the other hand, doesn’t offer support over the phone. It does offer live chat (from 3 am to 8 am PST Monday to Friday) and will apparently respond to all emails within an hour. Still, with the massive knowledge center, our research shows that Squarespace is better than Wix when it comes to help and support.

The Squarespace Help Center suggested a range of SEO guides when I typed the word into the search bar. Images: Tech.co testing

About Our Research