About Micah Cohen

Micah Cohen is a Tech Cocktail writer interested in startups, innovation and growth strategies. Currently, Micah is a Director at the fast-growing social dining LA startup, Grubwithus, and previously worked on user acquisition at LivingSocial.

Micah is passionate about using technology to re-imagine our world across industries, social classes, and countries. He loves playing soccer, painting, and biking.

You can follow him on Twitter @miccohen

Recent Post by this Author

Sync OnSet Adds Technology to the TV/Film Creative Process

Proof that no industry is beyond being re-imagining by technology, Sync OnSet is solving inefficiencies in the TV/Film industry. The goal of the product is to simplify the creative process during TV and film production. Wymsee, Inc, the Cambridge, MA-based team behind Sync OnSet, was inspired to build this product after talking to a costume designer who explained…

Exec’s Expands its On-Demand Cleaning Service

Exec is an errand running and cleaning service with on-demand, high-quality personal assistants for individuals and companies. Exec started last year in San Francisco; this week Exec announced plans to expand to New York City, Boston, Chicago, and Los Angeles. As they scale, Exec is focused on user growth and premium customer service. Exec is…

Nice Laundry: Revolutionize your sock drawer (Kickstarter project)

This is a story of two friends who quit their jobs to revolutionize men’s sock drawers. After quitting, Phil Moldavski and Ricky Choi only took six months (with two months spent learning web development at dev bootcamp) to launch their first Kickstarter campaign on March 6th. Within the first 24 hours, the company attracted 283 backers,…

Where are you Gonnabe? Time to plan the future.

Gonnabe is an app that aims to help you plan your future. Have you ever wondered what events friends, colleagues or industry leaders are doing this weekend? Gonnabe allows you to announce places that you will be in the future (can be marked public or private). From there, others will view and join you at…

YieldMetrics Shows You What Happens Behind the Scenes in Display Advertising

Another sign that the L.A. tech scene is diverse and growing, YieldMetrics announced a seed round of $1.7 million, led by GRP Partners. It’s no surprise that this round was coming, given that YieldMetrics is already profitable, with more clients than the two founders, CEO Gabe Gottlieb and CTO Tom Lorimor, can handle. These two former…

Simplify Student Loan Repayment with Tuition.io

Brendon McQueen, founder and CEO of Tuition.io, graduated Columbia University facing 12 student loans. His student loan story is not unique. More than 37 million people in the U.S. have student loans, totaling more than $1 Trillion (eclipsing credit card debt and automotive loans). Besides the normal issues of transitioning into an uncertain job market,…

Data Nerds at OpBandit Are Rethinking Online Newspapers

When newspapers were print-only, the idea of optimizing headlines, images, and content, or doing audience segmentation, must have seemed impossible. Today, most news organizations that are transitioning their content to online, and mobile platforms haven’t realized the potential that exists for detailed tracking, analytics, and optimization. I sat down last week with the two founders…

Stone + Cloth Donates Money to Tanzanian Children for Every Backpack Sold

Stone + cloth is a company with a simple proposition. With every purchase of a backpack, 10 dollars go to fund the Knock Foundation, which provides tuition assistance, school meals, and school supplies to children in a small community in Tanzania. Stone + cloth asks us to “carry an education.” Founder Matthew Clough is familiar…

Adproval Aims to Revitalize Advertising by Working with Bloggers

“The current display ad market is oversaturated and losing effectiveness.“ -Matthew Anderson, CEO of Adproval Ad networks were originally built in order to easily coordinate the flow between publishers and advertisers. As advertisers are looking to target more niche environments and tap into the power of bloggers, they are beginning to form relationships with bloggers….

Find Roommates in Los Angeles with MeetMingleMove

Looking for a roommate can be a frustrating task. Even if you find the right price, location, and amenities, your roommate may turn out to be inconsiderate, loud, or annoying. MeetMingleMove is aiming to create an easy, fun, and social way to help you find your next roommate. The goal is to add an offline…

Tips for Designing a Website from ZehnerGroup

Matthew Zehner and his team at the ZehnerGroup work with entrepreneurs and businesses to create, launch, and grow successful web startups and online businesses. In the interview below, Zehner shares insights that are valuable to any tech entrepreneur trying to grow their startup. Tech Cocktail: What is your best tip for getting a website right…

Store Passwords and Bookmarks Online with MySocialCloud

Scott and Stacey Ferreira’s inspiration comes from high school, when the brother-and-sister duo noticed that content was disorganized online and took too many steps to actually view (like usernames and passwords). They set out to build a platform that allows easy access to your favorite things on the web. With this idea, they went from…

You Have a Right to Know the Law, says LA startup MyRight

Have you ever argued over a security deposit with a landlord or disputed a parking ticket? How’d that work out for you? Thought so. MyRight, who won our hottest showcasing startup in Los Angeles poll, wants to answer all your legal questions. As former attorneys, the founders believe you should know – and deserve to know –…

Amazon’s Product Updates Focus on the Customer

Amazon introduced a slew of new products on September 6 in Santa Monica, including e-readers and tablets (ranging from $69-$499), software (X-ray and upgrades to Whispersync), upgrades to hardware (first tablets to have MIMO and Dolby Digital Plus), and new content for its video library. But the announcement wasn’t just about the specs for the…

4 Steps to Grow Your User Base

User growth requires a solid analytical approach and a creative mindset to mold and build captivating and stimulating messaging. The following four steps are core to growing a user base for companies with an online presence: 1. Optimize the landing page. Since the landing page is the entry point for all new users, it is…