James believes choosing the right technology is critical to business success. Drawing on his 4+ years of research experience, he provides Tech.co specialized audience and product advice across a range of categories including CRM, VoIP, Project Management, and Fleet Management.

His mixed-method approach enables him to uncover the obstacles businesses face, ensuring Tech.co delivers top-notch software recommendations that reflect real user needs.

Before joining Tech.co, James worked as a researcher in the Construction industry. He also holds a Postgraduate Certificate in Social Research.