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This guest post is by Shashi Bellamkonda, vice president of digital marketing at, a company that aspires to be the Best Real Estate Company in America — the community calls him Social Media Swami. He is also an adjunct professor at Georgetown University..

Shashi is passionate about helping startups and small business and has been recognized twice as one of the Top 100 Tech Titans by the Washingtonian and Top 100 Small Business Influencer Champion 2011 by Small Business Trends. Follow him on Twitter @shashib.


Recent Post by this Author

Buffer Got Hacked Today, Shines with Crisis Management

Tech News

The popular social sharing startup Buffer had a difficult Saturday today when it got hacked and spam relating to weight loss was posted from user accounts. The Buffer team swung into action pretty quickly and, in a well-executed crisis management playbook, executed a best practice plan for handling the crisis. I discovered the hack at… Read more »

For Work or Play, Get “FriendSourced” Motivation Using MakeMe App


I like to think I am organized, as it pertains to work, but not when it comes to achieving personal objectives.  The concept of the MakeMe app is to use gamification to help people achieve their goals in a way that is fun to play and has consequences for the whole team. I met V. Rao… Read more »

2013 Could be the Year of the Woman Entrepreneur


The State of Women-Owned Businesses survey, conducted jointly by NAWBO (National Association of Women Owned Business) and, found that 85 percent of women entrepreneurs surveyed believe that more women will venture to start their own businesses in 2013 than in 2012. Over 500 NAWBO members participated in the survey, and on average, they have been in business for over six years. Stats on women entrepreneurs according… Read more »

Safe Driving App Trapster Alerts You to Speed Traps and Other Hazards


Trapster is a California-based startup that was acquired by Nokia’s Navteq and has an app that “alerts you to police speed traps and other roadway hazards.” It’s available on iOS, Android, Blackberry, and a few other phones. I first learned about Trapster when they tweeted me, referring to my previous article here about Waze. In that… Read more »

SheerID: Microtargeting Your Customers Through Couponless Marketing


Startup SheerID is attempting to solve the problem of seamlessly providing customers with offers based on their verified segment.  Perhaps you have heard of the oft-repeated marketing joke where a CMO says, “We know 50% of our marketing is working, but we do not know which 50%.” The advent of tools and technology that provide data… Read more »