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This guest post is by Shashi Bellamkonda, vice president of digital marketing at, a company that aspires to be the Best Real Estate Company in America — the community calls him Social Media Swami. He is also an adjunct professor at Georgetown University..

Shashi is passionate about helping startups and small business and has been recognized twice as one of the Top 100 Tech Titans by the Washingtonian and Top 100 Small Business Influencer Champion 2011 by Small Business Trends. Follow him on Twitter @shashib.


Recent Post by this Author

Buffer Got Hacked Today, Shines with Crisis Management

Tech News

The popular social sharing startup Buffer had a difficult Saturday today when it got hacked and spam relating to weight loss was posted from user accounts. The Buffer team swung into action pretty quickly and, in a well-executed crisis management playbook, executed a best practice plan for handling the crisis. I discovered the hack at… Read more »

For Work or Play, Get “FriendSourced” Motivation Using MakeMe App


I like to think I am organized, as it pertains to work, but not when it comes to achieving personal objectives.  The concept of the MakeMe app is to use gamification to help people achieve their goals in a way that is fun to play and has consequences for the whole team. I met V. Rao… Read more »

2013 Could be the Year of the Woman Entrepreneur


The State of Women-Owned Businesses survey, conducted jointly by NAWBO (National Association of Women Owned Business) and, found that 85 percent of women entrepreneurs surveyed believe that more women will venture to start their own businesses in 2013 than in 2012. Over 500 NAWBO members participated in the survey, and on average, they have been in business for over six years. Stats on women entrepreneurs according… Read more »

Safe Driving App Trapster Alerts You to Speed Traps and Other Hazards


Trapster is a California-based startup that was acquired by Nokia’s Navteq and has an app that “alerts you to police speed traps and other roadway hazards.” It’s available on iOS, Android, Blackberry, and a few other phones. I first learned about Trapster when they tweeted me, referring to my previous article here about Waze. In that… Read more »

SheerID: Microtargeting Your Customers Through Couponless Marketing


Startup SheerID is attempting to solve the problem of seamlessly providing customers with offers based on their verified segment.  Perhaps you have heard of the oft-repeated marketing joke where a CMO says, “We know 50% of our marketing is working, but we do not know which 50%.” The advent of tools and technology that provide data… Read more »

Startup Stories Inherited Enables a Gift of a Lifetime


DC-based Stories Inherited is bringing together technology and traditional storytelling to create  personal and corporate history  through interactive books and iStories. If digital had existed centuries ago, how cool would it have been for us to listen to our great-grandparents and ancestors tell their story in their own words. Stories Inherited creates an interactive life history which includes a… Read more »

Navigation Startup Waze Never Ceases to Amaze


I own a Toyota with a navigation system but have hardly used it since I got a smartphone with Google Maps and Google Navigation. The problem with in-dash navigation is that the maps can only be updated by going to the dealer and paying a hefty fee and that they have to be updated annually…. Read more »

Changing India: Meet Entrepreneurs and Startups in Bangalore


During this past spring’s SXSW conference in Austin, Bangalore came up in a conversation with Paul Singh of 500 Startups. At that time, Paul mentioned running an angel investor education series to get more investors into the Indian ecosystem; he also mentioned investing in some startups in India. I am in India right now, and… Read more »

Tips for Startup Success From the Latino2 Conference in NYC


The Latinos in Tech Innovation and Social Media (LATISM) held their 3rd Annual Latino2 Tech Startup conference at the Google offices in New York City on Thursday, June 7th. Ana Roca Castro, Founder and Chairwoman, Latinos in Tech Innovation and Social Media (#LATISM), organized the conference that had over 100 attendees. Attendees included students of… Read more »

Don’t Just Bookmark a Website, High Five it Using Markerly


With the huge amount of articles we share with our friends and colleagues every day, a way to highlight the main points would make the reading experience much more efficient for everyone. I have been using a browser app from a startup called Markerly for the past few days that let’s you do just that… Read more »

Google Acquires KikScore’s Confidence Badge and Online Trust Score Platform


DC-based startup KikScore announced today on their blog that the “KikScore service, platform, technology and certain assets have been acquired by Google.” KikScore created a patent-pending Confidence Badge and online trust score platform that enables small online businesses and non-profits to demonstrate trustworthiness through data and information. As part of the acquisition, KikScore will no… Read more »

IPhone App OurCast Lets You Socially Share Weather


In a November 2011 study, Pew Internet found that over half of the adult cell phone owners downloaded apps on their phone. Of these, over 74% downloaded apps that provide regular updates on news, weather, sports or stocks. I am a fan of weather apps. I have learned from experience that it is important to… Read more »

Facebook’s Timeline removes the all-important Landing Page: What should businesses do now?


Facebook recently introduced the Timeline format for personal accounts, which organized users’ activity according to the time it took place. A similar format was then rolled out for business pages. The new Timeline can have a big impact on the way businesses manage their Facebook account. On March 30th, 2012, Timeline will be rolled out to all business pages… Read more »