Sam Feist, VP of Washington Programming for CNN Worldwide, said it best in the preface, “social media is now at the heart of the movement of information in this country.” If you haven’t noticed that yet, you sure will by the time you finish reading The Big Book of Social Media Case Studies, Stories, Perspectives by Robert Fine. Through a collection of entertaining anecdotes and insightful marketing agendas, one sees what social media is truly all about and how it is revolutionizing the communications industry.
The book discusses various social media tools and tactics from building a community, to creating and maintaining an application, to analyzing your results. Through several influential sections including case studies focused on social media usage in the media, government, technical industry and nonprofit world, Robert Fine ensures that all variables are covered. The Big Book is the only social media book you’ll need to get rolling and either create a successful social media strategy or supply yourself with enough examples of social media to use to persuade your organization to invest in social media strategy.
As Robert Fine points out in the beginning, “the world spends 110 billion minutes per day on social media sites.” This number was not created by accident and the book illustrates exactly why social media is no fad.
Case Studies Not to Miss from the 10 influential sections: Business and Social Media, Technical, Verticals, The Media, Government, Employment, Nonprofits, The Artists, Global Perspectives and Moving Forward:
Social Media is revolutionary and affects all industries; it is here to stay and after reading over the many stories within the book you come to realize how amazing social media is and how much it helps us all in our industries.
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