May 8, 2017
In the business world, information has replaced industrialization and brought inescapable competition to the market. Now, companies have no other choice but to thrive at what they do and be ready to walk the extra mile. The power has shifted from businesses to customers, and unless they’re happy, it’s next to impossible to boost the conversion rate.
In case you’ve just launched a new startup, you have to try every bit possible to convert as many leads into paid subscriptions as possible. This is the only way to survive in today’s cut-throat competition. Here are five such tips that will help you keep your customers happy, and boost conversion rate in a hassle-free manner.
Hire A Separate Customer Service Team
You cannot simply expect your social media executive to address customer grievance issues and handle them properly. Even if you force them to do so, they won’t be able to serve properly. Since you’re in the market to build a brand that can last an entire lifetime, don’t try to find shortcuts. Hire a separate customer service team which doesn’t let any customer query go unresolved. Make every possible effort to ensure that your customers don’t feel cheated at any point.
Create A Beautiful Landing Page
A customer can know your brand’s worth and effectiveness only if they try your products and services himself. Unless that happens, you cannot expect much. So, your objective should be to make customers try your products/services. Since the present era belongs to the information age, there is no chance you can run a business without having a website or mobile app. Make certain arrangements to ensure that whenever users browse your site, they become tempted to use your services right away. A beautiful landing page can help you do that.
You can convert your website’s home page into a landing page, create a professional logo and use a fully optimized theme to increase conversion rate in a hassle-free manner. From Amazon to Facebook, all the major companies use landing pages to collect leads and convert them into customers. You can also do the same and get desired results.
Cut Short Customer Efforts
Have you ever thought that last time after you searched for a smartphone or furniture piece on Google, you started seeing the ads revolving around the same product on Facebook, Twitter, and Instagram? Do you think it’s a miracle or some data hack? No, it’s not. It’s just an attempt of Google to ensure that you get your desired product in a hassle-free manner.
Convenience is all that matters. The better you serve your customers, the more convenient it will be; and the more convenient it is, the higher are the chances of them buying your products/services. If you want to improve the conversion rate, then reduce the customer efforts as much as possible. Along with the proper listing of products on your website, create a detailed FAQ page and answer every possible doubt that customers may have. Moreover, provide them more than one mediums (call, email, live chat) to connect with customer support team to ensure that they don’t panic if something doesn’t go according to their expectations.
Customer Feedback & Conversion Rate
The growing reach of digital media has given users the power of expression. Believe it or not, but they like it this way. The more empowered they feel, the more time they spend on any particular site or mobile app. This is one of the reasons why sites like Facebook, Twitter, Quora, etc. get insane amount of traffic every day. Users want to be on these platforms because they know their voice will get heard.
You can reverse engineer this process and use it to increase your conversion rate. Whenever users head to a good e-commerce site for any purchase, they first collect information about how effective the customer feedback support system of that site is. Their objective is to ensure that if something doesn’t go according to the expectations, they can simply reach out to someone and share their pain (and get their queries resolved). You can give them what they want and boost your conversion rate. Improve your customer feedback system, patiently resolve their queries and get desired results.
Don’t Spam Your Customers
The only reason a user shares his personal email ID with you is that he trusts you and your products, and somewhat interested in getting relevant updates from your side on a regular interval. Don’t prove him wrong by sending spam emails every single day.
Email opt-ins are used ineffectively by most online retailers. Be the change and use your email list to build a community of trusted customers. When you share updates that really matter to customers (and not you), you are likely to get a better response from them. Keep this point in mind and forge ahead accordingly.
Besides, you can also make use of social media promotion, lucrative offers from time to time, effective ad campaigns and many other strategies as per your location and niche.
Read more business tips here on Tech.Co
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