Entrepreneur

5 Things Journalists Want to See in Your Email Subject Line

By | Nov 20, 2014 at 12:31 pm

A study released yesterday by Fractl and BuzzStream asked 500 writers and editors from publications like Fast Company, Mashable, Forbes, and USA Today how they want to be pitched. I’m sure those 500 media professionals relished the opportunity to complain, as journalists often do….

Business

5 Low Budget Marketing Ideas for Small Business

By | Nov 9, 2014 at 8:00 am

The following marketing ideas can be accomplished with little to no money, they work for any small business on a small budget. It doesn’t matter if you sell a service, or any kind of product or hand-crafted items; you need a solid marketing strategy…

Entrepreneur

Scott Hess: 5 Ways to Identify a Relationship with Millennials

By | Nov 7, 2014 at 6:37 pm

Last night, Tech Cocktail welcomed two great speakers to John Barleycorn for our Chicago Mixer Sponsored by Cars.com Speaker Series. We heard from Joel Trammell of Khorus and Scott Hess of Spark. Hess is considered today’s expert on hiring and marketing to the Millennial generation,…

Business

The Age of the Social Media Copycat

By | Nov 4, 2014 at 9:00 am

There has been a trend of late among the leading social media platforms that I find to be concerning: Copycatting. Twitter, perhaps the worst offender, has recently redesigned its user profile pages in a way that is unmistakably Facebook-esque. There are also rumors it…

Amazon

PPC Advertising is About to Get Ugly

By | Nov 3, 2014 at 11:30 am

Google Adwords has been around for about 14 years and in those 14 years, Google has dominated PPC advertising. In 2013, Adwords surpassed 50 billion in advertising revenue. Bing, Yahoo, and other PPC advertising platforms have tried to court advertisers–but advertisers want to be…

Startup Competition_Green 300×250

Data

Neil Patel on How to Determine Bad Data from Good Data [VIDEO]

By | Nov 3, 2014 at 9:46 am

Neil Patel is a big believer in Big Data, and he’s made a business of analyzing and utilizing data to enable marketing strategies that help grow a company’s customer base. At Tech Cocktail Celebrate, the cofounder and vice president of marketing for customer analytics…

Marketing

5 Questions That Will Save Your Business from an Online Disaster

By | Nov 1, 2014 at 10:00 pm

If you are the owner of a business, you are certainly bombarded with online marketing propositions. These could be coming through your LinkedIn profile, Gmail, or social networks. If you’ve taken the time to listen to the sales spiels, the message is usually just…

Business

The Foodie-Effect Has Taken Over South Florida’s Entrepreneurs, And How They Are Cashing In

By | Oct 31, 2014 at 11:00 am

South Florida is betting on its diverse culinary scene and growing tech community to get in on a burgeoning tech-and-food industry. In South Florida, the tech-and-food business is in its early stages, but we are seeing more successful launches and growth of startups in this particular industry….

Business

Why Ordering Taco Bell From Your Smartphone Is a Big Deal

By | Oct 29, 2014 at 2:30 pm

Like most adults, I secretly love fast food (Go ahead, judge me) but avoid it at all costs (Exceptions include: Airports, hangovers and break-ups). So when Taco Bell announced this week the launch of their new app, the 12-year-old fat girl inside of me…

Business

5 Ways Thought Leadership Can Transform Your Startup

By | Oct 27, 2014 at 6:30 pm

What does Nilofer Merchant, Naval Ravikant and Robert Scoble have in common? They are considered thought leaders in specialized industries. This “business jargon” is considered a very strong tool in an effective content marketing strategy. It helps establish a company or individual as an expert, adding…

Business

3 Ways Growth Hacking Can Boost Your Business

By | Oct 26, 2014 at 4:00 pm

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Ecommerce

5 Ways to Design Your Site for Conversions

By | Oct 12, 2014 at 4:00 pm

Website design is more than just putting together a snazzy new layout, or impressing people with your animation skills. A great website not only inspires, but also evokes trust and interest from a targeted audience. In fact, great designing is about conversions. That only…

Marketing & Social Media

Why You Need a Data-Driven Content Marketing Strategy

By | Oct 10, 2014 at 3:00 pm

In today’s digital world, there’s no shortage of the data marketers have on hand, assuming they have at least a basic level of skill to navigate the Internet. And that’s good news. When leveraged correctly, data really fortifies content. Case in point? See if…

Entrepreneur

How to Excel at a Startup Showcase

By | Oct 8, 2014 at 7:30 pm

A few weeks ago, my startup Alumnify won a spot at the Tech Cocktail Celebrate Conference 2014. This was a huge honor for my team and me, and we quickly got together to plan how to make the most out of this opportunity. This spot…

Entrepreneur

Neil Patel’s Secret to Growth Hacking? Don’t Listen to Opinions

By | Oct 7, 2014 at 2:48 pm

Do you have a great idea? Check. How about a product to go along with that? Check. Okay, well, how many users do you have? Yeah, that’s what I thought… When it comes to building a startup, it doesn’t matter whether you have a great idea…

Marketing & Social Media

Leveraging Digital Intelligence for Competitive Insight

By | Oct 5, 2014 at 6:00 pm

Digital intelligence often gets mentioned for how it’s used (and possibly abused) by advertisers or governmental agencies, but what you may not know is that it can be a valuable tool for keeping an online eye on your competition. How can you leverage the…

Business

The Downsides of Completely Automating Your Marketing Department

By | Oct 5, 2014 at 12:00 pm

The Internet, and information technology in general, has completely redefined how marketing and customer relationships are built, maintained and grown. For the most part, these advancements make it easy and cost-effective for businesses to engage current and potential consumers and learn what is needed…