Marketing & Social Media

16 Free Tools to Boost Your Social Media Engagement

By | Feb 27, 2015 at 7:00 am

Being active on social media is an essential part of your marketing plan. As of 2014, more than approximately 1.8 billion internet users have accessed social networks; 70 million of those people are in the United States. Despite the ubiquity of social networks, market potential…

Marketing & Social Media

Building Brand Advocacy: It’s More Than a Facebook Strategy

By | Feb 17, 2015 at 7:00 am

Creating brand advocates is an established goal of social media strategy for businesses, and with good reason. Advocates are 50% more influential in driving sales than other customers, with one study showing that 17.5% of sales were attributable to brand advocates. Frequently organizations target…

Marketing & Social Media

Boost Conversion Rates: 10 Content Marketing Strategies

By | Jan 25, 2015 at 6:00 pm

‘Do your work and do not think about the result’- This line does not work anymore in today’s world. One of the main reasons that low budget films do not become box office hits is because of the lack of promotion. Whether it is…


Slack Attack: the Workplace Messaging App is Going Social

By | Jan 23, 2015 at 8:00 am

Slack is taking over my social life. This morning, when I woke up, I rooted around under my pillow for my phone. While in the past I would have checked my e-mail first, or my Twitter mentions, the first thing I did was check…

Marketing & Social Media

Video Marketing Tips every Marketer can Use

By | Jan 19, 2015 at 8:00 pm

Video marketing has become one of the greatest tools for online businesses to enhance their market presence. As the attention of the consumers are shortening online due to  the wide variety of choices that they have, marketers are frantically looking for a medium through…



Enhance Marketing Campaigns with Next-Level Tech

By | Jan 19, 2015 at 11:00 am

Once startup founders and marketers have mastered Google Analytics, AdWords, and Facebook Insights, what’s the next level of marketing tech that makes campaigns more engaging and effective? With more than half of companies planning on upping their digital marketing spend in 2015, marketers need…


Visual Content to Rise In 2015

By | Jan 18, 2015 at 6:00 pm

The web world is changing and so are the marketing strategies to promote a business online. It has been said that an image speaks a thousand words, which is going to be true in 2015 as visual content is going to take the lead. How…


Emoji Art: Portraits of Your Favorite Celebrities

By | Jan 16, 2015 at 8:00 pm

We recently published a story about Emojis how 2014 was the year that emojis took over. From the most popular “word” (the heart emoji) to marketing campaigns, emojis are quickly becoming an important tool used to communicate. Today, Internet anti-socialite, and all around digital blender…


Social Media Marketing Tips for Self-Published Authors

By | Jan 6, 2015 at 11:00 am

Social media is the answer to every self-publishing author’s marketing prayer. It’s a very powerful tool to establish your online presence. It’s not only free but it lets you reach most of your target readers in just a click. But as they say, “With…

Marketing & Social Media

10 Things I’d Do Differently if I Were Launching Fittr on Product Hunt Again (and the One Thing I’d Never Change)

By | Jan 4, 2015 at 6:03 pm

Fittr‘s Product Hunt launch was a joyous day. My phone began to blow up, our servers started heating up, and we couldn’t stop grinning for about 56 hours. For a few hours, our app was handling 6 sign-ups (not just downloads, signups) per second!…

Marketing & Social Media

Influencer Marketing Set to Change in 2015 – What to Expect

By | Dec 31, 2014 at 11:30 am

One great advantage of influencer marketing is that it is regarded as being more authentic than direct brand marketing. According to Rebecca McCuiston, Senior Vice President of Ogilvy Public Relations Worldwide, brands must make efforts to find authentic and credible personalities who can promote campaigns,…

Marketing & Social Media

How to Design an SEO Friendly Website

By | Dec 28, 2014 at 10:00 am

Search Engine Optimization (SEO) is a way of designing websites to make them search engine friendly, so that the search engines can interpret the content and index it, in the database, accordingly for the users. The better the SEO strategies used, the more the…


4 Ways Direct Marketing Targets Your Customer Base Better

By | Dec 23, 2014 at 10:00 am

Over the past few decades, marketing has made some drastic changes. Customer-driven marketing has became more driven, not to mention the effect of Big Data and the World Wide Web. Business owners can now research consumer information, buy contacts, and have a major influence…


Social Media Use by Marketers Crucial, but UK Firms can Face Fines without Management Software

By | Dec 21, 2014 at 2:22 pm

As the world of marketing centers around customers, it is primarily dictated by their preferences and trends. Although the use of social media is now a popular tool in any marketer’s arsenal, there is still a certain amount of ambiguity over how to use…


Choosing the Right Content Marketing Agency

By | Dec 14, 2014 at 8:00 am

How do you choose the right content marketing agency for your business? After all, if you are hiring someone to create content for your business then more than likely you are not interested in writing content yourself. Which by default leads you to ask…


8 Essential Apps and Sites For Every College Student

By | Dec 13, 2014 at 10:00 am

The reality is that technology continues to merge with different activities in our everyday lives. A good example is found on college campuses where most students are using innovative gadgets. Here are 8 essential apps and sites for every college student, in three different categories:…


6 Practical Reasons Marketers Should Learn to Code

By | Dec 10, 2014 at 2:30 pm

While marketers don’t necessarily need to master Ruby, basic levels of HTML, CSS, and maybe even JavaScript or Python can help improve a resume for someone in the digital marketing arena today.  Here are 6 concrete reasons why marketers should learn to code. For…