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Tech Cocktail

6 Marketing Trends to Keep Your Eye On Now

Mobile Apps

In the last few years, we’ve seen an explosion of mobile devices, meaning that entrepreneurs and small businesses have whole new fields in which to ply their craft and attract new customers. Innovations are happening on a daily basis with each year allowing for more improvements and new ideas. This year has been no exception,… Read more »


How Mattr Can Help Brands Learn More About Their Target Audience [VIDEO]

CO_Spotlight_MurrayMcKerlie

The video below is part of an interview series we did at SXSW 2014. Our SXSW Startup Celebration was sponsored by .CO, CEA, Revolution and LivingSocial. We thank them for their support! In a period when the majority of us spend hours online, platforms like Twitter or Facebook have become necessary tools for social engagement. Because of this, brands and… Read more »


Mompreneurs are Building Their Businesses by Selling on Facebook

selling_onfacebook

A report from Experian from 2013 has shown that mothers with young children, when compared to the general population, are more active on social media; they’re more likely to log into their various social media accounts on a daily basis, more vocal participants, and more likely to shop using mobile devices. Of all the social media… Read more »


How to Use Event Marketing Effectively for Your Startup

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In the past, event promotion was a little more straightforward … or was it? Event planners would send out some snazzy postcards, hand out a few flyers, and perhaps send the odd cheeky email. All that they wanted in return was for the potential audience to add their name to the register, and that was that!… Read more »


5 Mistakes Every Startup Should Avoid While Investing in Online Marketing

onlinemarketing

Online marketing is one of the most profitable channels to invest in during 2014 and beyond. Startup founders can be lured into spending huge amounts on ads and other website promotion strategies. The reason is obvious: many people can be reached for a few hundred dollars, which is nearly impossible in other forms of traditional advertisement strategies. However, the urge to… Read more »




How to Bring your App to Market

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You wake up in the middle of the night, drenched in a cold sweat. Shakily, you grab a pad and paper and jot down the ideas that are swimming in your head. Overcome by exhaustion, your head falls back to the pillow and you fall back asleep. The next morning, you wake up and read the notepad… Read more »



The Top 8 Video Hosting Platforms for Startups

video platforms

This following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. Content marketing is one of the most cost-effective forms of “advertising” available to startups.  Through story… Read more »




11 Stellar Startup Giveaways: Your Ultimate Schwag Inspiration Guide

startup schwag

Startup Schwag. It’s the perfect symbiosis.  You give person X something necessary to his/her life, person X gives you free advertising.  Unfortunately, this practice has become such common practice, that (like all marketing) entrepreneurs must now discover new and creative ways to fill the gaps of our lives.  Sorry to say it, but t-shirts, sunglasses,… Read more »



3 Ways Social Media Can Be Your Startup’s Best Friend

socialmedia_bffs

In the increasingly populated world of startups, it can be tough to differentiate yourself from the rest. With such a crowded marketplace, companies are now being forced to think outside the box to market their product or service. That’s where social media comes in. Obviously it’s not a revolutionary platform, but with the huge amount… Read more »


Mobile App Marketing with Email: The Simple Way to Get More People Using Your App

Email

Facebook learned that people who had seven friends in the first ten days became engaged users. Twitter, Dropbox, LinkedIn and Zynga found similar indicators, according to Richard Price from Academia.edu. Alistair Croll and Ben Yoskovitz also cover this in Lean Analytics. Last year, I challenged two professional analysts to find the three most actionable KPI’s… Read more »