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Tech Cocktail

3 Ways Social Media Can Be Your Startup’s Best Friend


In the increasingly populated world of startups, it can be tough to differentiate yourself from the rest. With such a crowded marketplace, companies are now being forced to think outside the box to market their product or service. That’s where social media comes in. Obviously it’s not a revolutionary platform, but with the huge amount… Read more »

Mobile App Marketing with Email: The Simple Way to Get More People Using Your App


Facebook learned that people who had seven friends in the first ten days became engaged users. Twitter, Dropbox, LinkedIn and Zynga found similar indicators, according to Richard Price from Alistair Croll and Ben Yoskovitz also cover this in Lean Analytics. Last year, I challenged two professional analysts to find the three most actionable KPI’s… Read more »

Startups, Marketing Is Not Just Your First Press Mention


The beta launch is a software proving ground. Everyone has an idea for the next Facebook, Google, or Angry Birds, but what separates the cream from the crop is a successful beta test. If your software is glitchy with your five-man development team testing it, adding another 5,000 users to the mix will spell disaster… Read more »

Startup Celebrity Endorsements Done Right


My friend Michael Chasen wrote an interesting post the other day laying out the pros and cons of celebrity endorsements for startups. His post was great and his advice was dead-on. This article came on the heels of announcements that Justin Bieber is leading fundraising rounds now, Ashton Kutcher is becoming more and more involved… Read more »

Banking on Black Friday: Savvy Social Media Strategies for Your Business


Thinking of ignoring the madness around Black Friday, Small Business Saturday and Cyber Monday? Think again. According to New York Business Journal, consumers spent a whopping $5.5 billion during 2012′s Small Business Saturday. This year, smart small business owners should begin planning early to make the most of the post-Thanksgiving weekend by launching targeted social media… Read more »

How to Engage Customers the Right Way


In the good old days, when times were easier and computers where the size of microwaves, the media plan was simple: keep your focus on print advertising and TV. In the past couple of decades, the media landscape became more fragmented, bringing up complications. As you already know, the obstacles are in looking at the… Read more »

Jack-of-All-Trades or Master of One?


Whenever I meet with a VC firm, one of the first topics they address is, “What is the potential market opportunity? How big is this market size?” This takes us down the inevitable rabbit hole of specialization versus generalization. Do we focus on a single vertical, or do we create a general product that can… Read more »

Sell Before You Build to Get $1,000 in Recurring Revenue


Many startups aim to be billion-dollar companies, yet they die away without having made a single dollar. Everyone’s so eager to be the next Apple, Google, or Facebook – companies that are worth billions and billions of dollars – that they forget to make their first $1,000. That first $1,000 can be your toughest, but… Read more »

Fortique: A digital boutique for your creative fortes


Fortique is the Etsy for event planners, photographers,  interior and graphic designers, and more. From emerging freelancers to established small businesses, members gets their own digital storefront that features their unique story, portfolio, client reviews and the option to contact them for your next wedding, corporate event or brand re-launch. In planning to throwing an exquisite 30th birthday… Read more »

Content Marketing Simplified: Win Big with Good Work


Editor’s Note: This blog post has been excerpted from an article that was originally published on the blog.  Whether you’re running a startup or leading an established company, getting your brand noticed in today’s increasingly “noisy” digital environment can be a challenge. Old marketing paradigms – like traditional media buys and banner ads – simply don’t… Read more »

9 Can’t Miss Methods For Getting Publicity

How to get publicity

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email… Read more »

What Do I Stand for? How to Define and Communicate Your Purpose-Driven Brand


Consumers are presented with seemingly limitless opportunities for spending their money:  brick-and-mortar, Amazon, Apple, Zappos, and more. How do you set your company apart from the rest? How do you convince potential customers to choose your business over all the other options? How do you differentiate in what feels like an overwhelming sea of sameness?… Read more »

8 Experiential Marketing Tips for Startups


Bootstrapping startups spend endless hours creating extravagant online and social media marketing campaigns to build brand recognition, and for good reason: they are an inexpensive way to spread word of the company to their target audience. Notwithstanding traditional and non-traditional media marketing avenues, entrepreneurs need to expand their approach to include experiential marketing and make… Read more »