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Tech Cocktail

How to Bring your App to Market


You wake up in the middle of the night, drenched in a cold sweat. Shakily, you grab a pad and paper and jot down the ideas that are swimming in your head. Overcome by exhaustion, your head falls back to the pillow and you fall back asleep. The next morning, you wake up and read the notepad… Read more »

The Top 8 Video Hosting Platforms for Startups

video platforms

This following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. Content marketing is one of the most cost-effective forms of “advertising” available to startups.  Through story… Read more »

11 Stellar Startup Giveaways: Your Ultimate Schwag Inspiration Guide

startup schwag

Startup Schwag. It’s the perfect symbiosis.  You give person X something necessary to his/her life, person X gives you free advertising.  Unfortunately, this practice has become such common practice, that (like all marketing) entrepreneurs must now discover new and creative ways to fill the gaps of our lives.  Sorry to say it, but t-shirts, sunglasses,… Read more »

3 Ways Social Media Can Be Your Startup’s Best Friend


In the increasingly populated world of startups, it can be tough to differentiate yourself from the rest. With such a crowded marketplace, companies are now being forced to think outside the box to market their product or service. That’s where social media comes in. Obviously it’s not a revolutionary platform, but with the huge amount… Read more »

Mobile App Marketing with Email: The Simple Way to Get More People Using Your App


Facebook learned that people who had seven friends in the first ten days became engaged users. Twitter, Dropbox, LinkedIn and Zynga found similar indicators, according to Richard Price from Alistair Croll and Ben Yoskovitz also cover this in Lean Analytics. Last year, I challenged two professional analysts to find the three most actionable KPI’s… Read more »

Startups, Marketing Is Not Just Your First Press Mention


The beta launch is a software proving ground. Everyone has an idea for the next Facebook, Google, or Angry Birds, but what separates the cream from the crop is a successful beta test. If your software is glitchy with your five-man development team testing it, adding another 5,000 users to the mix will spell disaster… Read more »

Startup Celebrity Endorsements Done Right


My friend Michael Chasen wrote an interesting post the other day laying out the pros and cons of celebrity endorsements for startups. His post was great and his advice was dead-on. This article came on the heels of announcements that Justin Bieber is leading fundraising rounds now, Ashton Kutcher is becoming more and more involved… Read more »

Banking on Black Friday: Savvy Social Media Strategies for Your Business


Thinking of ignoring the madness around Black Friday, Small Business Saturday and Cyber Monday? Think again. According to New York Business Journal, consumers spent a whopping $5.5 billion during 2012′s Small Business Saturday. This year, smart small business owners should begin planning early to make the most of the post-Thanksgiving weekend by launching targeted social media… Read more »

How to Engage Customers the Right Way


In the good old days, when times were easier and computers where the size of microwaves, the media plan was simple: keep your focus on print advertising and TV. In the past couple of decades, the media landscape became more fragmented, bringing up complications. As you already know, the obstacles are in looking at the… Read more »

Jack-of-All-Trades or Master of One?


Whenever I meet with a VC firm, one of the first topics they address is, “What is the potential market opportunity? How big is this market size?” This takes us down the inevitable rabbit hole of specialization versus generalization. Do we focus on a single vertical, or do we create a general product that can… Read more »