Marketing & Social Media


The ABCs of Digital Marketing

By | Jul 3, 2015 at 9:00 am

Michael Jackson once said: “…ABC, it’s as easy as 1-2-3. As simple as, do re mi…”. Although he was teaching a girl all about love in this scenario, the truth is that this simple equation can be applied to most fields outside of cupid’s domain –…

Marketing & Social Media

Is Your Content Marketing Strategy Effective?

By | May 29, 2015 at 8:00 am

When you start deep diving on the topics of content marketing, thought leadership, and the shareable marketplace, one topic you tend to run into is the idea that all of these new ways of marketing your business and building your brand may not lead…

Marketing & Social Media

How to Use Celebrities as Part of Your Marketing Plan

By | May 25, 2015 at 9:00 am

Celebrities and commercials have usually been a match made in heaven for decades. On one side, you’ve got a household name – the top film star, the loveable athlete or the up and coming pop sensation. On the other side, there’s the brand –…

Marketing & Social Media

Marketing is So Much More Than Facebook Posts and Tweeting

By | May 15, 2015 at 7:00 pm

When you start looking around the Internet for advice on how to up your content marketing game, you’ll find lots of advice on how to write a great Facebook post, or a compelling tweet, or an amazing and engaging Instagram picture that will get…

Marketing & Social Media

Startups Share Their Tactics and Thoughts on Community Management

By | May 15, 2015 at 12:30 pm

Earlier this week, we learned that Instagram is a company whose growth could be attributed to their focus on community. Instead of taking a product-first approach and bringing in a designer or developer as its first hire, the company brought in a community manager….

SOTY2017 300×250
SXSW StartupNightA

Marketing & Social Media

3 Ways to Dominate the Local SEO Game

By | May 10, 2015 at 4:00 pm

When Google updated their algorithm, they changed the game of local SEO as we know it.  Unfortunately, not all of us are aware of what the new rules mean for maintaining a thriving website. The biggest thing to recognize about Google’s new algorithm is…

Marketing & Social Media

Guest Posting is Not Dead – Use it to Grow Your Online Audience

By | Apr 30, 2015 at 4:00 pm

It doesn’t matter if you have a new or seasoned blog, you need creative strategies to grow your audience. As it’s important to have unique, steady, and quality content on your own blog, it’s helpful to have backlinks out there for readers to find…

Marketing & Social Media

3 Tips for Creating Consistent Content

By | Apr 19, 2015 at 4:00 pm

If you’ve hammered out a great content strategy, the next step is to make sure that content is presented consistently, and that the quality stays great. It’s easy to let timelines slide and topics pile up. Here are some tips to help you make…

Marketing & Social Media

3 Reasons Social Media Is not Your Company’s Best Promotion Tool

By | Apr 4, 2015 at 2:00 pm

This is basically a hard reality check. Online marketers from all around the world will try to tell you that social media is the best way to promote a business on the internet. While in many situations this is definitely the case, what you…

Marketing & Social Media

How Your Press Release Can Make All the Difference

By | Mar 22, 2015 at 10:00 pm

You know that your new venture is amazing, and that when customers see it they are going to love it. You have a product or service that speaks for itself, or you have an idea that people will not fail to get on board…

Marketing & Social Media

6 Tips for Breaking Through with Branded Videos

By | Mar 13, 2015 at 3:30 pm

Ever since video streaming capabilities first arrived, marketers have been convinced that the versatile format is the way of the future. And they weren’t wrong. Video isn’t just a platform that elevates the status of companies – it’s a strategic tool that brands of…

Marketing & Social Media

Identify Brand Voice Before Building Your Social Media

By | Mar 9, 2015 at 11:30 am

Social media marketing experts everywhere agree that in order for business prospects on social media to convert to customers, they have to connect with one’s voice. Even through written text, there is such a thing as speaking too loud, or not loud enough. There…

Marketing & Social Media

16 Free Tools to Boost Your Social Media Engagement

By | Feb 27, 2015 at 7:00 am

Being active on social media is an essential part of your marketing plan. As of 2014, more than approximately 1.8 billion internet users have accessed social networks; 70 million of those people are in the United States. Despite the ubiquity of social networks, market potential…

Marketing & Social Media

Building Brand Advocacy: It’s More Than a Facebook Strategy

By | Feb 17, 2015 at 7:00 am

Creating brand advocates is an established goal of social media strategy for businesses, and with good reason. Advocates are 50% more influential in driving sales than other customers, with one study showing that 17.5% of sales were attributable to brand advocates. Frequently organizations target…

Marketing & Social Media

Boost Conversion Rates: 10 Content Marketing Strategies

By | Jan 25, 2015 at 6:00 pm

‘Do your work and do not think about the result’- This line does not work anymore in today’s world. One of the main reasons that low budget films do not become box office hits is because of the lack of promotion. Whether it is…


Slack Attack: the Workplace Messaging App is Going Social

By | Jan 23, 2015 at 8:00 am

Slack is taking over my social life. This morning, when I woke up, I rooted around under my pillow for my phone. While in the past I would have checked my e-mail first, or my Twitter mentions, the first thing I did was check…

Marketing & Social Media

Video Marketing Tips every Marketer can Use

By | Jan 19, 2015 at 8:00 pm

Video marketing has become one of the greatest tools for online businesses to enhance their market presence. As the attention of the consumers are shortening online due to  the wide variety of choices that they have, marketers are frantically looking for a medium through…