Business

5 Ways Thought Leadership Can Transform Your Startup

By | Oct 27, 2014 at 6:30 pm

What does Nilofer Merchant, Naval Ravikant and Robert Scoble have in common? They are considered thought leaders in specialized industries. This “business jargon” is considered a very strong tool in an effective content marketing strategy. It helps establish a company or individual as an expert, adding…

Business

3 Ways Growth Hacking Can Boost Your Business

By | Oct 26, 2014 at 4:00 pm

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Ecommerce

5 Ways to Design Your Site for Conversions

By | Oct 12, 2014 at 4:00 pm

Website design is more than just putting together a snazzy new layout, or impressing people with your animation skills. A great website not only inspires, but also evokes trust and interest from a targeted audience. In fact, great designing is about conversions. That only…

Marketing & Social Media

Why You Need a Data-Driven Content Marketing Strategy

By | Oct 10, 2014 at 3:00 pm

In today’s digital world, there’s no shortage of the data marketers have on hand, assuming they have at least a basic level of skill to navigate the Internet. And that’s good news. When leveraged correctly, data really fortifies content. Case in point? See if…

Entrepreneur

How to Excel at a Startup Showcase

By | Oct 8, 2014 at 7:30 pm

A few weeks ago, my startup Alumnify won a spot at the Tech Cocktail Celebrate Conference 2014. This was a huge honor for my team and me, and we quickly got together to plan how to make the most out of this opportunity. This spot…

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Entrepreneur

Neil Patel’s Secret to Growth Hacking? Don’t Listen to Opinions

By | Oct 7, 2014 at 2:48 pm

Do you have a great idea? Check. How about a product to go along with that? Check. Okay, well, how many users do you have? Yeah, that’s what I thought… When it comes to building a startup, it doesn’t matter whether you have a great idea…

Marketing & Social Media

Leveraging Digital Intelligence for Competitive Insight

By | Oct 5, 2014 at 6:00 pm

Digital intelligence often gets mentioned for how it’s used (and possibly abused) by advertisers or governmental agencies, but what you may not know is that it can be a valuable tool for keeping an online eye on your competition. How can you leverage the…

Business

The Downsides of Completely Automating Your Marketing Department

By | Oct 5, 2014 at 12:00 pm

The Internet, and information technology in general, has completely redefined how marketing and customer relationships are built, maintained and grown. For the most part, these advancements make it easy and cost-effective for businesses to engage current and potential consumers and learn what is needed…

Business

Company Logo Design – Blunders and Slip-Ups that Impact

By | Oct 4, 2014 at 6:00 pm

“Boom! Abercrombie & Fitch Drops Its Logo” read Forbes magazine a few days back. Why – What – who? A lot of questions tangled this decision. Let us Revisit Some of the Basics of Logo Designing! Company logos are like brand ambassadors that incorporate…

Marketing & Social Media

The Waltz of Marketing: Your Social Call To Action

By | Sep 30, 2014 at 4:30 pm

I recently attended a virtual conference put on by Marketo. Their content marketing specialist, Maggie Jones, talked about 411. We’re not talking information here. We’re talking rhythm, cadence, music-like time signature in content development. It’s the waltz of the marketing world when making a…

Business

WalkTheChat Gives a Walk-Through of WeChat Ads

By | Sep 20, 2014 at 2:00 pm

When designing this second article on the Wechat opportunity in China, I sat down with Thomas Graziani, founder of WalktheChat, a Wechat-focused agency in Beijing and Shanghai. We discussed about the monetization of Wechat adds.  A few months ago, WeChat rolled out their ad…

Business

No More Yellow Pages: Getting Your Law Firm Online

By | Sep 20, 2014 at 12:00 pm

Research shows that as many as 90 percent  of consumers begin their hunt for any kind of service through search engine exploration and 70 percent of them do not even go past the first page of the results. While these statistics apply to almost all…

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Startup PR Basics: How to Handle Press Releases, Media Lists, Pitch Emails, and Follow Ups

By | Sep 15, 2014 at 12:00 pm

Want a subscription to Pr.co? The first 5 people who tweet this article and mention @techcocktail will get a free 6-month Business subscription ($450 value). Right now, startup PR is pretty much a lose-lose situation for entrepreneurs and journalists. You entrepreneurs send out pitches you’re unsure…

Marketing & Social Media

Why Your Startup Marketing Must Include Your Origin Story

By | Sep 14, 2014 at 4:00 pm

Startups are faced with a lot of unique challenges in their route to market that established brands don’t have to deal with. As a startup, your brand does not yet have a known identity in the marketplace, and this can prove to be an…