Social Media Use by Marketers Crucial, but UK Firms can Face Fines without Management Software

By | Dec 21, 2014 at 2:22 pm

As the world of marketing centers around customers, it is primarily dictated by their preferences and trends. Although the use of social media is now a popular tool in any marketer’s arsenal, there is still a certain amount of ambiguity over how to use…


Choosing the Right Content Marketing Agency

By | Dec 14, 2014 at 8:00 am

How do you choose the right content marketing agency for your business? After all, if you are hiring someone to create content for your business then more than likely you are not interested in writing content yourself. Which by default leads you to ask…


8 Essential Apps and Sites For Every College Student

By | Dec 13, 2014 at 10:00 am

The reality is that technology continues to merge with different activities in our everyday lives. A good example is found on college campuses where most students are using innovative gadgets. Here are 8 essential apps and sites for every college student, in three different categories:…


6 Practical Reasons Marketers Should Learn to Code

By | Dec 10, 2014 at 2:30 pm

While marketers don’t necessarily need to master Ruby, basic levels of HTML, CSS, and maybe even JavaScript or Python can help improve a resume for someone in the digital marketing arena today.  Here are 6 concrete reasons why marketers should learn to code. For…


5 Predictions for the Future of Digital Marketing

By | Dec 9, 2014 at 10:00 am

Since the advent of social media and smart phones, we don’t simply have access to information; we are bombarded with it. It can be a huge challenge for businesses to stand out from all the “noise” online and reach potential clients, so it is…



Global E-Marketing Teams are Using WhatsApp for Communication and Organization

By | Dec 7, 2014 at 8:00 am

App developers understand the need for communication in our lives, and that’s why every day we discover a new messaging app on different app stores. The most popular of them all is WhatsApp, an application that is becoming more popular by the day. According to…



Muzik Launches Smart Headphones for Smartphones, Raises $10M in Funding

By | Nov 25, 2014 at 3:11 pm

It took Miami-based startup Muzik two years to launch what they consider to be “the high definition audio space smart headphones.” The wait was worth it. Consumers can buy the headphones for $299, right in time for the holidays. The startup has raised an additional…


Optimizing Customer Acquisition Channels: Rocketship.fm Interview with Mattan Griffel

By | Nov 22, 2014 at 6:00 pm

Startup founders everywhere are most interested in customer acquisition and activation, so the Rocketship podcast reached out to Mattan Griffel of One Month, which is a company that provides 30-day online video courses in Web & iOS Development, Growth Hacking, and more. Griffel also has a…


5 Things Journalists Want to See in Your Email Subject Line

By | Nov 20, 2014 at 12:31 pm

A study released yesterday by Fractl and BuzzStream asked 500 writers and editors from publications like Fast Company, Mashable, Forbes, and USA Today how they want to be pitched. I’m sure those 500 media professionals relished the opportunity to complain, as journalists often do….


5 Low Budget Marketing Ideas for Small Business

By | Nov 9, 2014 at 8:00 am

The following marketing ideas can be accomplished with little to no money, they work for any small business on a small budget. It doesn’t matter if you sell a service, or any kind of product or hand-crafted items; you need a solid marketing strategy…


Scott Hess: 5 Ways to Identify a Relationship with Millennials

By | Nov 7, 2014 at 6:37 pm

Last night, Tech Cocktail welcomed two great speakers to John Barleycorn for our Chicago Mixer Sponsored by Cars.com Speaker Series. We heard from Joel Trammell of Khorus and Scott Hess of Spark. Hess is considered today’s expert on hiring and marketing to the Millennial generation,…


The Age of the Social Media Copycat

By | Nov 4, 2014 at 9:00 am

There has been a trend of late among the leading social media platforms that I find to be concerning: Copycatting. Twitter, perhaps the worst offender, has recently redesigned its user profile pages in a way that is unmistakably Facebook-esque. There are also rumors it…


PPC Advertising is About to Get Ugly

By | Nov 3, 2014 at 11:30 am

Google Adwords has been around for about 14 years and in those 14 years, Google has dominated PPC advertising. In 2013, Adwords surpassed 50 billion in advertising revenue. Bing, Yahoo, and other PPC advertising platforms have tried to court advertisers–but advertisers want to be…


Neil Patel on How to Determine Bad Data from Good Data [VIDEO]

By | Nov 3, 2014 at 9:46 am

Neil Patel is a big believer in Big Data, and he’s made a business of analyzing and utilizing data to enable marketing strategies that help grow a company’s customer base. At Tech Cocktail Celebrate, the cofounder and vice president of marketing for customer analytics…


5 Questions That Will Save Your Business from an Online Disaster

By | Nov 1, 2014 at 10:00 pm

If you are the owner of a business, you are certainly bombarded with online marketing propositions. These could be coming through your LinkedIn profile, Gmail, or social networks. If you’ve taken the time to listen to the sales spiels, the message is usually just…



The Foodie-Effect Has Taken Over South Florida’s Entrepreneurs, And How They Are Cashing In

By | Oct 31, 2014 at 11:00 am

South Florida is betting on its diverse culinary scene and growing tech community to get in on a burgeoning tech-and-food industry. In South Florida, the tech-and-food business is in its early stages, but we are seeing more successful launches and growth of startups in this particular industry….


Why Ordering Taco Bell From Your Smartphone Is a Big Deal

By | Oct 29, 2014 at 2:30 pm

Like most adults, I secretly love fast food (Go ahead, judge me) but avoid it at all costs (Exceptions include: Airports, hangovers and break-ups). So when Taco Bell announced this week the launch of their new app, the 12-year-old fat girl inside of me…