Social Media Marketing Tips for Self-Published Authors

By | Jan 6, 2015 at 11:00 am

Social media is the answer to every self-publishing author’s marketing prayer. It’s a very powerful tool to establish your online presence. It’s not only free but it lets you reach most of your target readers in just a click. But as they say, “With…

Marketing & Social Media

10 Things I’d Do Differently if I Were Launching Fittr on Product Hunt Again (and the One Thing I’d Never Change)

By | Jan 4, 2015 at 6:03 pm

Fittr‘s Product Hunt launch was a joyous day. My phone began to blow up, our servers started heating up, and we couldn’t stop grinning for about 56 hours. For a few hours, our app was handling 6 sign-ups (not just downloads, signups) per second!…

Marketing & Social Media

Influencer Marketing Set to Change in 2015 – What to Expect

By | Dec 31, 2014 at 11:30 am

One great advantage of influencer marketing is that it is regarded as being more authentic than direct brand marketing. According to Rebecca McCuiston, Senior Vice President of Ogilvy Public Relations Worldwide, brands must make efforts to find authentic and credible personalities who can promote campaigns,…

Marketing & Social Media

How to Design an SEO Friendly Website

By | Dec 28, 2014 at 10:00 am

Search Engine Optimization (SEO) is a way of designing websites to make them search engine friendly, so that the search engines can interpret the content and index it, in the database, accordingly for the users. The better the SEO strategies used, the more the…


4 Ways Direct Marketing Targets Your Customer Base Better

By | Dec 23, 2014 at 10:00 am

Over the past few decades, marketing has made some drastic changes. Customer-driven marketing has became more driven, not to mention the effect of Big Data and the World Wide Web. Business owners can now research consumer information, buy contacts, and have a major influence…



Social Media Use by Marketers Crucial, but UK Firms can Face Fines without Management Software

By | Dec 21, 2014 at 2:22 pm

As the world of marketing centers around customers, it is primarily dictated by their preferences and trends. Although the use of social media is now a popular tool in any marketer’s arsenal, there is still a certain amount of ambiguity over how to use…


Choosing the Right Content Marketing Agency

By | Dec 14, 2014 at 8:00 am

How do you choose the right content marketing agency for your business? After all, if you are hiring someone to create content for your business then more than likely you are not interested in writing content yourself. Which by default leads you to ask…


8 Essential Apps and Sites For Every College Student

By | Dec 13, 2014 at 10:00 am

The reality is that technology continues to merge with different activities in our everyday lives. A good example is found on college campuses where most students are using innovative gadgets. Here are 8 essential apps and sites for every college student, in three different categories:…


6 Practical Reasons Marketers Should Learn to Code

By | Dec 10, 2014 at 2:30 pm

While marketers don’t necessarily need to master Ruby, basic levels of HTML, CSS, and maybe even JavaScript or Python can help improve a resume for someone in the digital marketing arena today.  Here are 6 concrete reasons why marketers should learn to code. For…


5 Predictions for the Future of Digital Marketing

By | Dec 9, 2014 at 10:00 am

Since the advent of social media and smart phones, we don’t simply have access to information; we are bombarded with it. It can be a huge challenge for businesses to stand out from all the “noise” online and reach potential clients, so it is…


Global E-Marketing Teams are Using WhatsApp for Communication and Organization

By | Dec 7, 2014 at 8:00 am

App developers understand the need for communication in our lives, and that’s why every day we discover a new messaging app on different app stores. The most popular of them all is WhatsApp, an application that is becoming more popular by the day. According to…



Muzik Launches Smart Headphones for Smartphones, Raises $10M in Funding

By | Nov 25, 2014 at 3:11 pm

It took Miami-based startup Muzik two years to launch what they consider to be “the high definition audio space smart headphones.” The wait was worth it. Consumers can buy the headphones for $299, right in time for the holidays. The startup has raised an additional…


Optimizing Customer Acquisition Channels: Interview with Mattan Griffel

By | Nov 22, 2014 at 6:00 pm

Startup founders everywhere are most interested in customer acquisition and activation, so the Rocketship podcast reached out to Mattan Griffel of One Month, which is a company that provides 30-day online video courses in Web & iOS Development, Growth Hacking, and more. Griffel also has a…


5 Things Journalists Want to See in Your Email Subject Line

By | Nov 20, 2014 at 12:31 pm

A study released yesterday by Fractl and BuzzStream asked 500 writers and editors from publications like Fast Company, Mashable, Forbes, and USA Today how they want to be pitched. I’m sure those 500 media professionals relished the opportunity to complain, as journalists often do….


5 Low Budget Marketing Ideas for Small Business

By | Nov 9, 2014 at 8:00 am

The following marketing ideas can be accomplished with little to no money, they work for any small business on a small budget. It doesn’t matter if you sell a service, or any kind of product or hand-crafted items; you need a solid marketing strategy…


Scott Hess: 5 Ways to Identify a Relationship with Millennials

By | Nov 7, 2014 at 6:37 pm

Last night, Tech Cocktail welcomed two great speakers to John Barleycorn for our Chicago Mixer Sponsored by Speaker Series. We heard from Joel Trammell of Khorus and Scott Hess of Spark. Hess is considered today’s expert on hiring and marketing to the Millennial generation,…


The Age of the Social Media Copycat

By | Nov 4, 2014 at 9:00 am

There has been a trend of late among the leading social media platforms that I find to be concerning: Copycatting. Twitter, perhaps the worst offender, has recently redesigned its user profile pages in a way that is unmistakably Facebook-esque. There are also rumors it…