Marketing & Social Media

3 Reasons Social Media Is not Your Company’s Best Promotion Tool

By | Apr 4, 2015 at 2:00 pm

This is basically a hard reality check. Online marketers from all around the world will try to tell you that social media is the best way to promote a business on the internet. While in many situations this is definitely the case, what you…

Marketing & Social Media

How Your Press Release Can Make All the Difference

By | Mar 22, 2015 at 10:00 pm

You know that your new venture is amazing, and that when customers see it they are going to love it. You have a product or service that speaks for itself, or you have an idea that people will not fail to get on board…

Marketing & Social Media

6 Tips for Breaking Through with Branded Videos

By | Mar 13, 2015 at 3:30 pm

Ever since video streaming capabilities first arrived, marketers have been convinced that the versatile format is the way of the future. And they weren’t wrong. Video isn’t just a platform that elevates the status of companies – it’s a strategic tool that brands of…

Marketing & Social Media

Identify Brand Voice Before Building Your Social Media

By | Mar 9, 2015 at 11:30 am

Social media marketing experts everywhere agree that in order for business prospects on social media to convert to customers, they have to connect with one’s voice. Even through written text, there is such a thing as speaking too loud, or not loud enough. There…

Marketing & Social Media

16 Free Tools to Boost Your Social Media Engagement

By | Feb 27, 2015 at 7:00 am

Being active on social media is an essential part of your marketing plan. As of 2014, more than approximately 1.8 billion internet users have accessed social networks; 70 million of those people are in the United States. Despite the ubiquity of social networks, market potential…


Marketing & Social Media

Building Brand Advocacy: It’s More Than a Facebook Strategy

By | Feb 17, 2015 at 7:00 am

Creating brand advocates is an established goal of social media strategy for businesses, and with good reason. Advocates are 50% more influential in driving sales than other customers, with one study showing that 17.5% of sales were attributable to brand advocates. Frequently organizations target…

Marketing & Social Media

Boost Conversion Rates: 10 Content Marketing Strategies

By | Jan 25, 2015 at 6:00 pm

‘Do your work and do not think about the result’- This line does not work anymore in today’s world. One of the main reasons that low budget films do not become box office hits is because of the lack of promotion. Whether it is…


Slack Attack: the Workplace Messaging App is Going Social

By | Jan 23, 2015 at 8:00 am

Slack is taking over my social life. This morning, when I woke up, I rooted around under my pillow for my phone. While in the past I would have checked my e-mail first, or my Twitter mentions, the first thing I did was check…

Marketing & Social Media

Video Marketing Tips every Marketer can Use

By | Jan 19, 2015 at 8:00 pm

Video marketing has become one of the greatest tools for online businesses to enhance their market presence. As the attention of the consumers are shortening online due to  the wide variety of choices that they have, marketers are frantically looking for a medium through…


Enhance Marketing Campaigns with Next-Level Tech

By | Jan 19, 2015 at 11:00 am

Once startup founders and marketers have mastered Google Analytics, AdWords, and Facebook Insights, what’s the next level of marketing tech that makes campaigns more engaging and effective? With more than half of companies planning on upping their digital marketing spend in 2015, marketers need…


Visual Content to Rise In 2015

By | Jan 18, 2015 at 6:00 pm

The web world is changing and so are the marketing strategies to promote a business online. It has been said that an image speaks a thousand words, which is going to be true in 2015 as visual content is going to take the lead. How…


Emoji Art: Portraits of Your Favorite Celebrities

By | Jan 16, 2015 at 8:00 pm

We recently published a story about Emojis how 2014 was the year that emojis took over. From the most popular “word” (the heart emoji) to marketing campaigns, emojis are quickly becoming an important tool used to communicate. Today, Internet anti-socialite, and all around digital blender…


Social Media Marketing Tips for Self-Published Authors

By | Jan 6, 2015 at 11:00 am

Social media is the answer to every self-publishing author’s marketing prayer. It’s a very powerful tool to establish your online presence. It’s not only free but it lets you reach most of your target readers in just a click. But as they say, “With…

Marketing & Social Media

10 Things I’d Do Differently if I Were Launching Fittr on Product Hunt Again (and the One Thing I’d Never Change)

By | Jan 4, 2015 at 6:03 pm

Fittr‘s Product Hunt launch was a joyous day. My phone began to blow up, our servers started heating up, and we couldn’t stop grinning for about 56 hours. For a few hours, our app was handling 6 sign-ups (not just downloads, signups) per second!…

Marketing & Social Media

Influencer Marketing Set to Change in 2015 – What to Expect

By | Dec 31, 2014 at 11:30 am

One great advantage of influencer marketing is that it is regarded as being more authentic than direct brand marketing. According to Rebecca McCuiston, Senior Vice President of Ogilvy Public Relations Worldwide, brands must make efforts to find authentic and credible personalities who can promote campaigns,…

Marketing & Social Media

How to Design an SEO Friendly Website

By | Dec 28, 2014 at 10:00 am

Search Engine Optimization (SEO) is a way of designing websites to make them search engine friendly, so that the search engines can interpret the content and index it, in the database, accordingly for the users. The better the SEO strategies used, the more the…


4 Ways Direct Marketing Targets Your Customer Base Better

By | Dec 23, 2014 at 10:00 am

Over the past few decades, marketing has made some drastic changes. Customer-driven marketing has became more driven, not to mention the effect of Big Data and the World Wide Web. Business owners can now research consumer information, buy contacts, and have a major influence…