Marketing & Social Media

Leveraging Digital Intelligence for Competitive Insight

By | Oct 5, 2014 at 6:00 pm

Digital intelligence often gets mentioned for how it’s used (and possibly abused) by advertisers or governmental agencies, but what you may not know is that it can be a valuable tool for keeping an online eye on your competition. How can you leverage the…

Business

The Downsides of Completely Automating Your Marketing Department

By | Oct 5, 2014 at 12:00 pm

The Internet, and information technology in general, has completely redefined how marketing and customer relationships are built, maintained and grown. For the most part, these advancements make it easy and cost-effective for businesses to engage current and potential consumers and learn what is needed…

Business

Company Logo Design – Blunders and Slip-Ups that Impact

By | Oct 4, 2014 at 6:00 pm

“Boom! Abercrombie & Fitch Drops Its Logo” read Forbes magazine a few days back. Why – What – who? A lot of questions tangled this decision. Let us Revisit Some of the Basics of Logo Designing! Company logos are like brand ambassadors that incorporate…

Marketing & Social Media

The Waltz of Marketing: Your Social Call To Action

By | Sep 30, 2014 at 4:30 pm

I recently attended a virtual conference put on by Marketo. Their content marketing specialist, Maggie Jones, talked about 411. We’re not talking information here. We’re talking rhythm, cadence, music-like time signature in content development. It’s the waltz of the marketing world when making a…

Business

WalkTheChat Gives a Walk-Through of WeChat Ads

By | Sep 20, 2014 at 2:00 pm

When designing this second article on the Wechat opportunity in China, I sat down with Thomas Graziani, founder of WalktheChat, a Wechat-focused agency in Beijing and Shanghai. We discussed about the monetization of Wechat adds.  A few months ago, WeChat rolled out their ad…

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Business

No More Yellow Pages: Getting Your Law Firm Online

By | Sep 20, 2014 at 12:00 pm

Research shows that as many as 90 percent  of consumers begin their hunt for any kind of service through search engine exploration and 70 percent of them do not even go past the first page of the results. While these statistics apply to almost all…

.CO

Startup PR Basics: How to Handle Press Releases, Media Lists, Pitch Emails, and Follow Ups

By | Sep 15, 2014 at 12:00 pm

Want a subscription to Pr.co? The first 5 people who tweet this article and mention @techcocktail will get a free 6-month Business subscription ($450 value). Right now, startup PR is pretty much a lose-lose situation for entrepreneurs and journalists. You entrepreneurs send out pitches you’re unsure…

Marketing & Social Media

Why Your Startup Marketing Must Include Your Origin Story

By | Sep 14, 2014 at 4:00 pm

Startups are faced with a lot of unique challenges in their route to market that established brands don’t have to deal with. As a startup, your brand does not yet have a known identity in the marketplace, and this can prove to be an…

Marketing & Social Media

The Importance of Interesting Content for Your Website

By | Sep 6, 2014 at 4:00 pm

Interesting Content for Your Website One of the biggest issues that newly starting internet marketers struggle with is creating the right content for their website. Many online entrepreneurs are quickly drawn into the trap of keywords when boosting their search engine optimization. As a…

Entrepreneur

9 Ways to Market on a Budget 

By | Sep 4, 2014 at 1:30 pm

The cheapest marketing on the planet is word of mouth, but word of mouth doesn’t spring forth out of nowhere. To get the word-of-mouth engine running, you need to make sure a few people actually know about your product besides your mom and your…

Entrepreneur

PR 101 for Startups: When, why, and how to hire a PR firm

By | Sep 3, 2014 at 6:00 am

  “Can you get me some media attention?”  As the owner of a public relations and public affairs firm, I should be thrilled to hear these words from a potential client.  In reality, it’s a terrible place to start the conversation.  Too many times startups…

Entrepreneur

Resolving Your Identity Crisis: How to Stand Out from the Carbon Copies

By | Sep 1, 2014 at 10:00 am

Have a tech startup? Guess what — so does everyone else. Not only are the number of tech accelerators and business incubators on the rise, but according to CB Insights, investments in tech startups have also increased 74 percent from 2011 to 2013. The…

Entrepreneur

Growth Hacking for Startups: What Is It Really?

By | Aug 31, 2014 at 12:00 pm

Like SEO or content marketing, no one can completely agree that “growth hacking” is the best phrase to describe the practice. Some in the industry see it as just another buzzword that will fade away, while others believe it’s the best name we have…

Entrepreneur

3 Most Common Mobile Marketing Mistakes

By | Aug 30, 2014 at 12:00 pm

Mobile marketing is a serious business. Creating a mobile app is not enough nowadays; you also need to promote your app the right way. Below, I’ll discuss mobile marketing mistakes and tips to avoid them. 1. Disregarding the mobile experience during design Mobile UX is…

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