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Tech Cocktail

Startup PR Basics: How to Handle Press Releases, Media Lists, Pitch Emails, and Follow Ups

pr.co

Want a subscription to Pr.co? The first 5 people who tweet this article and mention @techcocktail will get a free 6-month Business subscription ($450 value). Right now, startup PR is pretty much a lose-lose situation for entrepreneurs and journalists. You entrepreneurs send out pitches you’re unsure about, get ignored, follow up, and get ignored again. You probably… Read more »


Patrick Fitzgerald: Entrepreneur Profile

dreamit_patrick_fitzgerald

Patrick Fitzgerald wears many hats — he’s an entrepreneur, teaches entrepreneurship at the Wharton School at the University of Pennsylvania, and is the managing director at DreamIt Ventures Philly. “I have been an advisor on the side for a while at DreamIt,” says Fitzgerald. “When they asked me to get on board to run the… Read more »


Three Female Founders of Wellness Companies at TCWEEK

wellness

Tech Cocktail Week (TCWEEK) brings together notable authors, founders, and thought leaders for inspiring Sessions almost every month in Downtown Las Vegas. Startup guy and Dancefloor DJ Gavid Gallant referred to his guest participation at TCWEEK as a “summer camp for adults” made up of startup founders, tech entrepreneurs, and non-tech folks alike. Let’s look back at some notable Sessions… Read more »


Talent Turnover and Growth in Tech

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Recently while chatting with a venture capitalist in NYC, I was asked, what are the two main challenges in Europe? Well the first one – lack of growth (product market fit) funds – is becoming ever more visible. The second challenge is one that I will expound on in this article. It is a lack of… Read more »


Why Your Startup Marketing Must Include Your Origin Story

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Startups are faced with a lot of unique challenges in their route to market that established brands don’t have to deal with. As a startup, your brand does not yet have a known identity in the marketplace, and this can prove to be an obstacle in growing your client base.  More often than not, consumers… Read more »