Tips & How To’s

How to Develop a Brand Voice for In-App Communication

By | Aug 5, 2016 at 2:30 pm

You have a great idea for an app, and you are in mid-development. One of the challenges that you face is finding the right brand voice for your app. Finding the right voice is important for your marketing efforts. It is also important when…

Tips & How To’s

5 Time-to-Value Hacks

By | Aug 5, 2016 at 1:15 pm

“Time-to-value” is the term that refers to the length of time it takes a customer to get the full value of a given product or service. Obviously, any entrepreneur will want that time to be as short as possible in order to cut down…

Trends

Tech Is Changing These 3 Processes in the Home Loan Industry

By | Aug 5, 2016 at 11:00 am

Mortgage rates are at near-historical lows. Even without the far ranging impacts of the recent Brexit (which the market is slowly correcting for), now is a great time for people who need to get or refinance a mortgage. But surprisingly, very few people are…

Productivity

5 Easy Steps to Boost Remote Team Productivity

By | Aug 5, 2016 at 10:15 am

It was inevitable. As digital communication became easier and more sophisticated, elements of the workforce began to work remotely. By the end of the last decade, about 34 million entrepreneurs and employees worked from home. This year, according to Forester Research, that number will…

Dev & Design

7 Great Web Design Tools That Are More Than Worth Your Time

By | Aug 4, 2016 at 10:00 pm

Web design walks a thin line between art and craft. While the aesthetic side of a website is important to maintaining your artistic integrity, clients typically insist on designs that will convert customers, be responsive, and follows the latest industry’s trends. And if you really want to make…

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Entrepreneur

Why Reducing Your Free Trial Can Actually Double Conversion

By | Aug 4, 2016 at 7:00 pm

It’s a counter-intuitive result: Cutting your service’s free trial period from an easy-going 30 days to a mere 7 can wind up doubling your startup’s conversion times. At least, it did in one recently reported case. Here’s a look at how and why this quick…

Funding

Boston

Drizly Raises $15M To Deliver Beer In More Cities

By | Aug 4, 2016 at 12:30 pm

Today, Boston-based Drizly is announcing the successful close of a $15 million Series B round. The round is led by Polaris Partners with support from existing investors. Since launch, the company has raised $32.8 million across six rounds and 27 investors. The latest capital…

Entrepreneur

How 400 Customers Can Make Your Startup a Winner

By | Aug 4, 2016 at 10:15 am

I’m a big fan of food media and food startups, as you can tell from some other articles I’ve written on the subject, like how Facebook Food Videos Work Because We’ll Never Actually Cook Them. So when I saw an Inc article about how a…

Tips & How To’s

11 Features You Want in a Headset

By | Aug 3, 2016 at 10:00 pm

More and more people are turning to headsets for making calls, for listening to music, for playing games, for using with virtual reality systems and for other uses. With a wide variety of headsets available, your choices for headsets are considerable. You can pick…

Tips & How To’s

6 Ways to Make Your Startup More Professional

By | Aug 3, 2016 at 6:00 pm

Professionalism is a great characteristic for any business to exude, especially for relatively unknown startups. Without recognition or evident success in early stages, prospective clients don’t have much to go on beyond personal evaluation, where professionalism is among the most coveted characteristics. Professionalism has a…

Tips & How To’s

Are You Making One of These Fatal Google Analytics Mistakes?

By | Aug 3, 2016 at 5:00 pm

You may have the best online marketing strategy in the world. Unfortunately it’s completely useless if you aren’t tracking your results properly. Google Analytics is the most trusted website analytics tool on the planet. However, people often set it up incorrectly or don’t know how…

Tips & How To’s

3 Tips for Establishing Rapport During an Interview

By | Aug 3, 2016 at 4:40 pm

Dana Stalder, of Matrix Partners, recently discussed the best ways to conduct an effective interview, drawing on hiring workshop conversations with Burton Advisors. According to his recommendation, a properly structured interview process leads to a more data-driven selection process, since the interviews are easier to…

Reports & Rankings

DC

These Are DC’s Top Startup Founders Over 40

By | Aug 3, 2016 at 2:00 pm

Being an entrepreneur is often thankless, stressful, and certainly not a competition amongst one’s peers. Here at Tech.co, we celebrate and shine spotlights on those who take big risks to create something new and follow their dreams. As such, we reached out to the…

Tips & How To’s

4 Ways to Bring Your Mobile Workforce Together

By | Aug 3, 2016 at 9:53 am

The workforce landscape is dramatically different today compared to just 10 years ago. Some estimates note telecommuting has increased by as much as 79 percent between 2005 and 2012. As a result, 37 percent of U.S. workers now telecommute at least a few days…

Tips & How To’s

Video Storytelling Will Get You Hired

By | Aug 2, 2016 at 8:00 pm

Visual storytelling—through photos or videos, but mostly video—can get a journalist in media hired, a fact that likely applies to other fields with plenty of crossover, like marketing and PR. The facts are in from a new survey by the Tow-Knight Center for Entrepreneurial…

Marketing & Social Media

3 Low-Cost Techniques for Marketing Your Startup

By | Aug 2, 2016 at 4:00 pm

It’s no secret that startup failure rates can be as high as 58 percent in some industries, and while more and more people seem to be embracing self-employment and entrepreneurship, the rate at which startups fail hasn’t been slowing down. According to a recent study,…

Tips & How To’s

2 Ways to Get the Most Out of User Observation

By | Aug 2, 2016 at 3:30 pm

User observation: That part of product development where you actually find out what your users are like. This is an essential aspect of design, as it will allow you to find out how to present and structure whatever your product is, from hardware to software….