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Tech Cocktail

PPC Advertising is About to Get Ugly

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Google Adwords has been around for about 14 years and in those 14 years, Google has dominated PPC advertising. In 2013, Adwords surpassed 50 billion in advertising revenue. Bing, Yahoo, and other PPC advertising platforms have tried to court advertisers–but advertisers want to be where the traffic is. Currently, Google has at least 67 percent… Read more »


Esteban Reyes: Startups Need to Adapt and Focus on the Big Picture

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Self-proclaimed start-up junkie, investor, and serial entrepreneur Esteban Reyes has founded seven successful companies in 14 years. This is exceptional, given the ups and downs of starting your own company.  He first co-founded Verification Bureau at age 19. It was a mortgage fraud prevention technology business that was sold to Lender Processing Services in the summer of… Read more »


Neil Patel on How to Determine Bad Data from Good Data [VIDEO]

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Neil Patel is a big believer in Big Data, and he’s made a business of analyzing and utilizing data to enable marketing strategies that help grow a company’s customer base. At Tech Cocktail Celebrate, the cofounder and vice president of marketing for customer analytics platform KISSmetrics joined us to talk about the ways through which… Read more »


Scott Hess Provides Expert Advice on Attracting and Marketing to Millennials

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On Thursday, November 6, Tech Cocktail is hosting its Chicago Mixer, featuring Spark‘s Scott Hess and Khorus‘s Joel Trammell. Get your tickets now! Scott Hess, SVP/Human Experience at Publicis media agency Spark, is one of the leading experts on American youth and the millennial generation in particular. His TED talk, “Millennials: Who They Are & Why… Read more »



When do Startups Need Marketing Automation?

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Marketing automation is an enticing and misleading phrase at the same time. Who doesn’t want some magical marketing machine that automatically brings in new leads and turns them into customers? The reality is that it doesn’t take much to get your first automated marketing workflow started, but takes lots of fine-tuning and proper timing to… Read more »


5 Steps to Improve Customer Retention

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Customer retention is undervalued. I’m not the first person to say this, and I certainly won’t be the last, but sadly many businesses aren’t taking heed. According to the book ‘Marketing Metrics’: “the probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%” which… Read more »



5 Reasons Israeli Startups Are So Successful

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Over the past decades, Israel has become a hub for innovation and R&D. And when it comes to startups, it actually is number two only to Silicon Valley. With 140 scientists, technicians, and engineers per 10,000 employees, compared to 85 per 10,000 in the United States, Israel boasts the highest number of scientists and technology… Read more »


Learn How you can Skip Making Mistakes in C# Programming

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Starting with the Basics of C#Programming C# is a language that targets the MS CLR (Common Language Runtime). It features cross-language integration, enhanced security, exception handling, less complex model for component interaction, debugging, profiling services and other benefits. C# is widely accepted CLR language used for complex, corporate development projects that target mobile, server, or… Read more »


3 Keys To Being a Great Storyteller

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A couple of weeks ago, I was invited to share my story as an entrepreneur at my alma mater, The University of San Diego. Excited about the opportunity, I took time to find trends in what made great storytellers. Researching over 30 amazing speakers, I started noticing patterns they all shared. When encompassing these lessons… Read more »


How to Organize Your Finances for Your Startup

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Startups face a number of challenges before they can open their doors, whether it is a traditional brick-and-mortar storefront or a new online endeavor. Arguably one of the biggest hurdles we face hits us right in our wallet when we need to consider finance matters or take a better look at our own financial picture…. Read more »


4 Secrets For Hiring Passive Candidates For Your Tech Startup

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You’ve heard of the value passive candidates bring to a startup. Already seasoned in the industry, these candidates possess critical wisdom and experience that can help your tech startup get off the ground. So can a startup market itself to attract passive candidates who already have jobs? Yes! It’s easier to attract passive candidates for… Read more »


6 Apps All Pet Owners Should Have

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Pet owners know that having pet is very rewarding, and even good for your health. More companies are creating solutions to daily problems pet owners face, like losing your dog and finding a bar where you can take your pet in a new location. We are throwing you a bone (chuckle) and giving you a list… Read more »