Marketing

The Bootstrapper’s Guide To Content Marketing for Startups

By | Aug 19, 2016 at 12:35 pm

Content marketing is considered one of the most affordable ways to drive traffic and ultimately revenue to your startup. However, when you give it a closer look, you may discover the “not-so-hidden” costs of producing and promoting your own content. Great writers charge respective rates for…

Marketing

Atlanta

Influencer Marketing Isn’t a Gold Rush

By | Aug 18, 2016 at 6:00 pm

I saw a headline in Forbes.com that made me cringe. It read, “The Influencer Marketing Gold Rush is Coming: Are You Prepared?” I wasn’t surprised at all by the article. After all, AdWeek reported that according to the latest Tomoson poll, over 60% of…

Culture

How to Maintain Your Startup Culture as You Scale

By | Aug 18, 2016 at 11:45 am

This article is courtesy of Techstars, the best global ecosystem for entrepreneurs to bring new technologies to market. From inspiration to IPO, Techstars empowers the world’s most promising entrepreneurs throughout their lifelong journey by providing a global ecosystem made up of tens of thousands…

Tips & How To’s

Sometimes Throwing Away All Your Work Is a Win

By | Aug 18, 2016 at 9:45 am

Would you walk away from nearly $2 million in total revenue after your startup picked up $650,000 in total seed funding across four events? No? It was the right move for one founder. Shawn Livermore’s story, intriguingly titled My Startup Generated Almost 2 Million in Revenue, So I Shut it…

Trends

5 Powerful Ways Big Data Is Transforming Oil and Gas Operations

By | Aug 17, 2016 at 9:00 pm

The oil and gas industry is one of massive proportions – from the equipment to the decade-long projects to the billions in revenue. No one knows mega projects better than this industry. So, how are they effectively managing billions of dollars, high-risk projects, remote…

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Inspiration

The 5 Best Ways to Inspire Creativity as an Entrepreneur

By | Aug 17, 2016 at 7:00 pm

Entrepreneurs thrive on creativity. It is what breathes life into their businesses and helps them remain competitive. Unfortunately, nobody has an endless supply of creative juices. Sometimes, you have to discover new ways to stoke the fire. And what better way to boost creativity than by…

Tips & How To’s

The 6 Types of Insurance That Freelancers Need to Know

By | Aug 17, 2016 at 4:40 pm

Due to the Affordable Care Act, all U.S. citizens need to have health insurance. If you don’t, the fee is $695, a number that plenty of freelancers can’t afford to throw around. And, since freelancers can’t take advantage of employer-provided plans, they are the ones…

Marketing

YouTube Is Better for Marketing Than You Might Think

By | Aug 17, 2016 at 3:00 pm

For many, YouTube is a go-to resource for tutorials, product reviews, and goofy entertainment. Unfortunately, feeling annoyed by the number of ads that pop-up is part of the experience. It turns out, there’s a reason binge-streaming sessions are being interrupted by an increasing number…

Tips & How To’s

7 Tips to Boost Customer Loyalty

By | Aug 17, 2016 at 11:00 am

The ultimate marketing achievement isn’t closing a sale. It’s Not getting the customer to continue to come back to you after they have made their initial purchase either. Although, that is a step in the right direction. The truest sign of marketing success is…

Tips & How To’s

The 5 Tools to Help You Go Paperless

By | Aug 16, 2016 at 8:00 pm

At first glance, the paperless office might seem like a daunting, unattainable ideal achieved only by the most efficient and organized entrepreneurs. However, with an adequate amount of determination (and the assistance of a few top-notch tools), you too can have the digitized and…

Tips & How To’s

Mark Zuckerberg: Entrepreneurs Should Do Something They Care About

By | Aug 16, 2016 at 7:00 pm

Mark Zuckerberg is the most powerful person to have ever lived. Sure, he acts coy about it, but he holds immense power over the knowledge of the entire developed world. If you’d enjoy watching him get coy about that power while sharing entertaining stories…

Harsh Reality

4 Ways Product-First Businesses Can Fail

By | Aug 16, 2016 at 5:00 pm

Some products just shouldn’t be turned into businesses. Plenty of people don’t believe this fact, or think that they’re an exception. However, there’s no magic behind why some product-first businesses can’t find their legs. Once broken down, the causes are often pretty simple. That’s…

Tips & How To’s

5 Tools for Boosting SaaS Sales

By | Aug 16, 2016 at 10:20 am

SaaS companies have the best and the worst of B2B sales worlds. First, SaaS is unique because it is not a traditional software product that must be installed on the other end, typing up clients’ networks and systems. This is attractive and certainly a…

Tips & How To’s

What Daytime TV Can Teach You About Startup Stress

By | Aug 16, 2016 at 9:43 am

The first episode of Silicon Valley features the main character Richard throwing up in a doctor’s office because the guy can’t handle a seemingly impossible choice: Taking the money or keeping the company. The cheery doctor tells him it’s, “Just a garden variety panic attack. Welcome…

Tips & How To’s

6 Ways Email Automation Can Help Your Budding Startup

By | Aug 15, 2016 at 6:00 pm

If you haven’t been a business owner for long, let me tell you a little secret: email is important. Rather than viewing it as a burden that must be dealt with, think of it as a tool that you can use to automate your business processes…

Healthy Entrepreneur

3 Ways to Incorporate Mindfulness Into Your Daily Schedule

By | Aug 15, 2016 at 11:00 am

There’s no shortage of advice available to people looking to improve productivity. Unfortunately, most of this advice is based on nothing more than personal experience and wishful thinking. One technique that has been thoroughly researched and verified through studies is the practice of mindfulness.  It has been…

Culture

The Pros & Cons of BYOD

By | Aug 12, 2016 at 10:00 pm

For a modern-day workplace, a bring-your-own-device (BYOD) policy is becoming commonplace. Since many organizations are now assigning corporate devices, such as company-issued smartphones and tablets, in order to help employees keep up with work and email, it’s natural that some people may want to…