Tips & How To’s

How to Optimize Your Digital Marketing Efforts

By | Jun 27, 2016 at 9:00 pm

Progressive marketers are always willing to test new channels that can initiate conversions. Digital marketing is a continuously evolving and rapidly changing market where marketers need to be innovative and creative in their approach. And whether or not companies recognize the value of this kind…

Entrepreneur

5 Gadgets That Every Entrepreneur Should Own

By | Jun 27, 2016 at 8:00 pm

Gizmos have become an essential part of our daily life – they give us ease and convenience, which helps us get more done during the day. When you’re using a cool gadget that proves to be useful, you’re utilizing the work in a smarter…

Marketing & Social Media

7 Ways to Measure Marketing Performance

By | Jun 27, 2016 at 6:00 pm

If you want to make sure your company is successful, you need to have knowledge of marketing. One of the biggest challenges that marketers face is having enough patience and prudence to wait on results and determine which methods are fruitful versus those that are…

Marketing

Your Brand Needs to Take More Risks with Its Messaging

By | Jun 27, 2016 at 3:45 pm

Netflix recently launched a campaign in France encouraging fans to face swap with characters from their most popular shows. The Face Swapping trend is relatively new but has really blown up in the first half of 2016. By utilizing this online fad, Netflix were…

Reports & Rankings

These Are the 15 Most Popular Mobile Apps

By | Jun 27, 2016 at 3:09 pm

Users rely on mobile apps for everything, from business to news and entertainment. And according to Cio, Google and Facebook are still dominating the mobile app industry. Of the top 15 mobile apps found in research conducted by the company last month, both Google…

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Trends

The App Slowdown Isn’t Happening Anytime Soon

By | Jun 27, 2016 at 2:30 pm

When it comes to tech, trends are constantly changing. And with the uncertainty of the industry, it’s possible that many brace for the worst to happen – just in case. For the app industry, there is some concern that the sway of popularity could…

Reports & Rankings

The Top 25 Most Environmentally-Friendly Countries

By | Jun 24, 2016 at 9:00 pm

While some may deny its existence, climate change is a very real and noticeable occurrence. And unfortunately, large companies are not always the first institutions to take notice of these kinds of issues. Fortunately, countries are more than happy to pick up the slack…

Marketing

Blogs Are Better Than Press Releases For Startups

By | Jun 24, 2016 at 7:00 pm

Startups make for great stories. And in the business world, a story can go a long way in selling a product. It’s undeniable that blogging is the best way to get a startup story told, considering the audience reading blogs have a finely tuned sensor ready to…

Productivity

These Chrome Extensions Will Make You More Productive

By | Jun 24, 2016 at 6:00 pm

The most popular browser available on both desktop and smartphone is Google Chrome – and for good reason. Research shows that Chrome has more than 65 percent active users of the total amount of desktop browser users, improving and adding new features to help increase the…

Marketing

4 Modern Tools to Improve Marketing at Your Startup

By | Jun 24, 2016 at 3:30 pm

Every day, new tools make marketing possible for entrepreneurs to get their brand in front of a massive audience. Whether it’s a new method to generate online traffic, or to approach analyzing industry relevant information, the power of marketing has reached an entirely new level of…

Tips & How To’s

How to Win Over Millennials With User Generated Content

By | Jun 24, 2016 at 2:00 pm

If you want to build long lasting relationships with your customer base, the key is establishing trust. If your audience is millennials, gaining that trust can be tricky. Millennials aren’t going to be won over by your claims as easily as their parents were….

Tips & How To’s

5 Things to Take Care of Before Starting a Business

By | Jun 24, 2016 at 11:00 am

When it comes to starting a business, a lot of people are tempted to say “Screw it, let’s do it!” And while spending too much time in preparations can often be a hinderance to success, a little preparation can go a long way. After…

Trends

On-Demand Services and Domination of the Sharing Economy

By | Jun 23, 2016 at 6:00 pm

Business and the economy have been impacted greatly by the Internet and digital trends – with everything from e-commerce markets to user engagement trends being dictated by digital trends, it’s important that businesses understand how to use this information to their advantage. But how…

Tips & How To’s

8 Ways to Hack Facebook Algorithms

By | Jun 23, 2016 at 5:16 pm

Today, at VidCon 2016, the president of social media agency Jumpwire, Gavin McGarry, gave a presentation titled “Hacking The Algorithm – Inside Facebook’s Secret Promotional Code.” It’s packed with facts about navigating Facebook’s unwritten rules, and McGarry was even kind enough to post the entire…

Tips & How To’s

Is This Image Legal? What Bloggers Need to Know About Copyright

By | Jun 23, 2016 at 4:29 pm

The Internet is becoming an increasingly visual medium, with numerous eye candies floating around the immense cyber ocean. They are employed to spark attention, attract readers, improve the online visibility and drive increased level of traffic. Alas, bloggers, webmasters, and business owners are usually…

Productivity

Study: Social Media Both Helps and Hurts the Workplace

By | Jun 23, 2016 at 3:54 pm

Social media has impacted almost every facet of our daily lives. From getting our news and current events to improving mental health and interacting almost instantly with others, no matter the distance – social media has an important impact on how we view communication…