Marketing

6 Easy Strategies to Spread Your Brand

By | Aug 12, 2016 at 10:00 am

The term proprietary eponym is probably not in most vocabularies. It means a brand has become so common, its name has replaced the more general term for a product. Kleenex, Xerox and Pampers are all examples of proprietary eponyms. This is brand domination. Your…

Marketing

How to Build an SEO Strategy on a Startup Budget

By | Aug 5, 2016 at 5:00 pm

Word of mouth and social buzz can be enough to catapult a startup into a new level of success. Not all great startup ideas or business concepts generate a buzz as it could be in a field the common person doesn’t view as interesting….

Marketing

To Drive App Growth, Focus on Users’ Micro-Moments

By | Aug 2, 2016 at 2:30 pm

There’s an app for that. For anything and everything, there are dozens and even hundreds of apps that perform similar functions. And every day, there are new apps hitting the market in search of users. If you’re a brand or a developer trying to…

Marketing

How to Build a Marketing Strategy for Millennials

By | Aug 1, 2016 at 10:21 am

Businesses are still trying to “come to grips” with the millennial generation. It is one like never before, and more than one e-commerce company is struggling to get a market share of this demographic. Content marketing is certainly the key, but knowing the what,…

Marketing

How to Start Your Influencer Marketing Campaign

By | Jul 29, 2016 at 10:15 am

If you have never heard about influencer marketing, it is long past time to get on the trend. Influencer marketing is one of the most powerful advertising methods available today; 90 percent of consumers trust peer recommendations, compared to only 33 percent who trust…

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Marketing

27 Content Marketing Tips That Lead to Startup Success [Infographic]

By | Jul 28, 2016 at 3:00 pm

In business, we often hear about the importance of driving traffic to your website. Of course, that isn’t enough – your content marketing has to be useful, while still delivering real benefits to the readers. If they aren’t engaged, then they won’t come back…

Marketing

7 Marketing Tips for Startups in the Hospitality Industry

By | Jul 28, 2016 at 10:25 am

Are you struggling to put together an effective marketing strategy for your hospitality related startup? Businesses in the hospitality space have very unique needs when it comes to marketing. Here are 8 tips that you can use to get things off the ground. Remember…

Marketing

6 Ways Startups Can Leverage Live-Streaming Services

By | Jul 25, 2016 at 9:00 pm

You’ve just launched or you are in the very early months of your business. Your biggest challenge? Engaging potential customers in unique ways. Let’s face it. Consumers are somewhat “jaded” and content marketing has to go way beyond the traditional blog and social media…

Marketing

How to Incorporate Pokémon Go Into Your Local Marketing Strategy

By | Jul 25, 2016 at 6:00 pm

Pokémon Go has captured the world by virtual storm. The app from Niantic Labs and Nintendo brings the popular franchise into augmented reality by using mobile cameras and GPS capabilities to turn real-life surroundings into environments these creatures inhabit. Trainers can find and capture…

Marketing

The Top 5 Products and Services in B2B Marketing

By | Jul 23, 2016 at 12:00 pm

Marketing is a important department in business. Convincing customers that your product is better than that of your competitor is not exactly the easiest job. However, there are several ways that you can market a product. Multiple marketing strategies can be employed in today’s…

Marketing

Why Your Blog’s Niche Should Be Around Your Passion Only

By | Jul 16, 2016 at 5:00 pm

1.4 million articles. That’s the number posted daily, as revealed by WordPress. The true total is even larger, once sites like Medium or Facebook are included. So the question is: How are you going to compete with them? I wasn’t aware of these figures when I started…

Marketing

Blogging vs. Vlogging (and How to Get the Most Out of Both)

By | Jul 14, 2016 at 9:00 pm

The fierce debate of blogging versus vlogging has Internet marketers up in arms, debating which form reigns king of the modern web. The power of blogging is crystal clear. From small businesses to mass media giants, blogs have become the cornerstone of how users…

Marketing

3 Ways Niche Verticals Get a Bigger Social Media Impact

By | Jul 8, 2016 at 11:00 am

Given the recent news about Facebook’s algorithm switch-ups — they now prioritize posts shared by friends and family over posts directly from news pages — my recommendation was to diversify social media platforms beyond focusing on the heavy-hitter, Facebook. But there’s another way to diversify:…

Marketing

5 Core Members of Your Content Marketing Team

By | Jul 7, 2016 at 4:40 pm

The art of content marketing involves a substantial amount of behind-the-scenes thinking and work that should be invisible to the end user. In just a few short years, this ever-changing field has gone from the domain of a few versatile digital thinkers to a…

Marketing

You Already Have The Data To Improve Your Content Marketing

By | Jul 7, 2016 at 11:45 am

Maintaining a steady publishing schedule is hard, and hitting big with your newly published piece is even harder. The modern web is a busy place where users are bombarded with new posts, endless social media updates, ads and pop-ups. And burst through the white noise…

Marketing

How to Win Brand Evangelists and Influence People

By | Jul 6, 2016 at 7:00 pm

Every salesman has the job of trying to persuade people to buy what they’re selling. The only way they can do this successfully is through influence. Influence is the psychology of persuasion and it’s an extremely important attribute that you have to take into…

Marketing

5 Strategies to Boost Your Conversion Rate

By | Jul 5, 2016 at 4:40 pm

In the online marketing world, retargeting strategies can provide your company with a second chance to make the right impression on consumers. They are designed to readdress potential customers and to remind them of the products and services your company offers in an effort…