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This “Nutty” Documentary Explores How Work-Life Balance Is Harder for Women 

Love & Business

In the trailer for “Love & Business – 90 Days to Launch,” a docu-series about her attempts to find success in business and in love, Giadha De Carcer tells a group of female entrepreneurs how she got dumped by her ex-boyfriend for working too much on her business. Then she goes on a date, explains that she’s creating a documentary of her personal and professional life, and promptly gets rejected. 

“This is not a drama, reality TV, Kardashian-meets-Jersey-Shore,” says De Carcer in the trailer. “It’s nutty, it’s fun, it’s engaging, it’s smart – and most importantly, it’s real. Some shit you can’t make up [laughs]. True story.”

De Carcer is currently raising $30,000 on Kickstarter for the series, whose goal is to explore the particular challenges that women face in balancing career and family (with her as the guinea pig). Over 90 days, she’ll be building a new business and going on lots of (awkward) first dates. (“This is going to be how I wreck my life in 90 days,” she jokes in the trailer.) Eight other women entrepreneurs from DC will also make appearances.

De Carcer moved to the United States during her last year of high school, and has since started four businesses. Recently, she’s been coaching women entrepreneurs as part of WeR, a branch of her business consulting company GNI International. Through those experiences, she’s witnessed a “generational identity crisis”: because women are in the process of gaining equality in the workplace, old and new attitudes are mixing together and tripping us up in our day-to-day lives. 

“I come from a traditional Italian/Cuban family and, upon moving to the US, I realized that I was not happy with what they had planned for me, to get married to a wealthy gentleman, be the perfect wife and mother, and never have to work a day in my life,” says De Carcer. “It is no longer clear what our gender roles are. We are no longer raised to be moms and wives, but we are still expected to be both by society and our parents’ and grandparents’ generation. We are now also expected to be breadwinners and economic contributors, yet it is unclear how that would impact our ability to manage love and family. So in essence we are expected to be everything.” 

At the same time, she says, women are still unsure how to handle themselves in the workplace, tottering between the mistakes of “aggressive” and “emotional.” “Today our generation of businesswomen is beginning to resent having to be something we are not, but still feels pressure from both men and some older women to be strong (read ‘hard’), unemotional (read ‘unfeminine’), and to some degree ‘pay our dues,’” she explains.

In the end, De Carcer is a little tired of everyone telling her that work-life balance is a choice. Instead, she thinks we still need to grow as a society – that means as business owners, men, and women – to a place where more options are open to us and considered acceptable. 

De Carcer has signed on Priceline’s Jeff Hoffman and Fortify Ventures’s Jonathon Perrelli as executive producers to the show (among others), and the Kickstarter campaign still has 12 days to go. Can a documentary improve the work-life balance debate for women where thousands of articles have failed? De Carcer needs your support to find out. 

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About the Author

Kira M. Newman is a Tech Cocktail writer interested in startups, innovation, and new trends. In 2012, she returned from a 6-month whirlwind tour of Asia, where she met tons of welcoming, inspiring, and infectiously passionate entrepreneurs. Follow her @kiramnewman or contact kira@tech.co.

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