Advertising

4 Mistakes That 90 Percent of Native Advertisers Make

By | Jan 26, 2017 at 3:30 pm

Native advertising is the new frontier of digital marketing. According to research from Facebook and other advertising platforms, it will account for 63 percent of all mobile ads by 2020. And if you were wondering, that’s a lot. While demand for native ads has…

Advertising

Improved Viewability Directly and Positively Impacts Revenue

By | Jan 10, 2017 at 7:00 pm

Successful online advertising strategies rely on high viewability rates. The more an ad is seen, the greater the chances are the user will make a purchase. This used to be an easy feat for advertisers and marketers. But today, they battle savvy internet users,…

Advertising

3 Case Studies That Prove Digital Signs Work

By | Dec 15, 2016 at 2:20 pm

The marketing world is constantly evolving. Technology is changing marketing in more ways than marketers can count. And while machine learning and social media have been the gold gooses of the industry, there are a wide range of other techniques that don’t get as much attention….

Advertising

Chicago

What If Harry Caray Could Have Called The Cubs World Series Win?

By | Nov 3, 2016 at 5:16 pm

If only Harry Caray could have seen it. Born March 1, 1914, Caray spent his career being the sportscaster for major league baseball and the last sixteen as the announcer for the Chicago Cubs. Caray was also known for his infamous seventh-inning stretch “Take…

Advertising

StickerRide Uses Your Car as a Moving Billboard for Money

By | Aug 4, 2016 at 3:00 pm

Publicity is a necessity for nearly every brand, and there are many ways for them to get it. In spite of the tremendous importance the online world has put on the exposure of brands, most marketing strategies include a “physical” component, via posters on walls…

Advertising

How the Ad Industry Should Respond to Ad Blocking

By | Oct 2, 2015 at 11:00 am

As online ads have become ubiquitous, ad blockers have become more and more popular in recent years. In fact, the top paid iPhone app is now an ad blocker, and that presents a myriad of problems for the entire web publishing ecosystem. Content creators…

Advertising

Los Angeles

No Doubt About It: You Need Video Ads for Your Company

By | Sep 1, 2015 at 6:00 pm

There’s just no getting around it: part of building any strong startup means cultivating a robust online presence that reaches directly to today’s tech savvy market. In that light, video advertisements are actually widely considered to be one of the most valuable digital marketing…

Advertising

Top 3 Banner Generator Tools

By | May 9, 2015 at 8:00 pm

Banner generator tools are a great alternative to working with creative or design agencies or freelance designers. There are lots of tools that will help you create your own banners with specialized (desktop) software or with online apps. Desktop banner design software include tools…

Advertising

How Google Changed the SEO Market

By | Dec 31, 2014 at 8:07 pm

In today’s global and very competitive market, brands need to appear when users search for them in Google or mention them in social networks. Why? Because appearing can generate a boost in sales and revenue, as these two statistics show: 80% of users search…

Advertising

Little Rock

Proximity Based Marketing by a Global Team

By | Nov 25, 2014 at 8:00 pm

bfonics, Inc. enables businesses of all sizes to leverage ibeacon technology for proximity-based marketing. With 90% of retail sales still occurring in physical locations and 65% of consumers using mobile devices when they shop, retailers and brands are actively looking for ways to engage…

Advertising

Like a High School Bully: The Problem with Retargeting

By | Nov 23, 2014 at 8:00 pm

The High School Bully It seems as if the high school bully is back, and he’s not going to leave us alone this time. The bully that follows you everywhere is what ad professionals are referring to as retargeting. We’ve all experienced it. Say last…

.CO

Tsu is the Only Social Platform Where You Actually Own and Monetize Your Content

By | Nov 18, 2014 at 8:00 am

Despite all the previous media attention that highlights the issues surrounding intellectual property rights on such platforms like Facebook and Twitter, I’m sure that a vast majority of users on either network cannot say with 100 percent certainty whether they actually hold full ownership of the…

Advertising

When do Startups Need Marketing Automation?

By | Nov 2, 2014 at 12:00 pm

Marketing automation is an enticing and misleading phrase at the same time. Who doesn’t want some magical marketing machine that automatically brings in new leads and turns them into customers? The reality is that it doesn’t take much to get your first automated marketing…

Advertising

San Francisco

Toronto Startup Uplette Demos at 500 Startups Demo Day

By | Oct 21, 2014 at 12:00 pm

Today is Demo Day for Batch 10 of 500 Startups, and after having trended on Product Hunt, mobile marketing solution Uplette should be riding high on a cloud. Amanda Parker, cofounder and CEO, says that her time spent in the 500 Startups program has…