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Tech Cocktail

Which Marketing Techniques Should you Adopt in the Year 2015?

marketing trends

With the progress of marketing techniques beyond “buzzword shifts”, 2015 is sure to witness further marketing changes. There are multiple forces shaping these changes and it’s important to understand how they will manifest themselves. Here is a rundown on the top marketing changes which are going to take place in the year 2015. Ad retargeting… Read more »



Curbing the Traditional Wheelchair With WHILL

WHILL

In July 2014 WHILL successfully closed a Kickstarter campaign to help fund the development of their personal mobility devices. From then on they remained relatively silent until founder Satoshi Sugie reached out to me to let us know they would be demoing at The International Consumer Electronics Show (CES ) this year. That’s right, CES… Read more »


4 Tips to a Maintaining a Safe Website

safe website

More and more, the website is the best business card a business can have. It is the point where clients can access relevant information about the company and gives clients a first overview of the company’s professionalism: chances are that a company with a tidy website will be more professional than one that does not… Read more »


Top 5 Ways to Find App Testing from Real Users

app testing user party

Even though every app has bugs, launching an app in the beta stage runs the risk of receiving negative reviews. Once an app is in the marketplace, users want it to be perfect, no questions asked. So, how do you get genuine feedback without affecting the ratings? Building your app and app testing is not an… Read more »


RentHackr: Know Before you Rent

rent apartment hunt

As the first rental data platform to be powered by renters, RentHackr is quickly redefining the rental marketplace.  People share their address, rent amount, and what they intend to do when their lease is up. This information takes the guessing game out of finding your new apartment or room.  Since launching in March 2014 and… Read more »


One Month’s Learning Library Teaches Tech Skills in Under a Minute

One-Monht-Learning-Library

Lately it seems like everywhere I turn, One Month is building up their online course selections or offering scholarships for women in tech. Continuing the trend, One Month this week launched a new initiative called The Learning Library, a free resource that houses over 100 topics related to coding, design, and entrepreneurship. These bite-sized snippets of information… Read more »


Stop Renting. Just Give Up. There’s an Airbnb for Airbnb.

Can I Stay with You While I Rent My Place on Airbnb?

Like, what even? Why do we even bother to live anywhere permanently anymore, guys? We can totally just live off each other for the rest of eternity. Can I Stay with You While I Rent My Place on Airbnb? is a new site that allows people to, well, couchsurf while they rent out their own apartments… Read more »


Warby Parker Lets You Make Your Own Annual Report…Except More Fun

Warby Parker Make-Your-Own Annual Report

Warby Parker – the New York, NY-based eyeglasses startup that has every traditional, prescription eyeglass retailer fearing for survival – released its 2014 annual report yesterday, but in a way that’s a little more atypical from other companies. Rather than releasing a digital packet of information that most people would be unlikely to read, the… Read more »


SpeechBooth Launches Self-Sufficient Video Message Platform for the Perfect Wedding

Speechbooth

The Boston, MA-based startup SpeechBooth has launched an app-based video message recording unit for major events, like weddings, business conferences, retirement parties, and bar/bat mitzvahs. The idea is to make events memorable through video, without having to hire a videographer. The company has spent the last year building, testing, and perfecting a brand new way… Read more »


Can Miami Become a Bitcoin-Friendly City?

TheRightWayToUseBitcoin

Miami is starting to dig the counterculture vibe of Bitcoin. In the next two weeks, there will be a hackathon and a conference dedicated to Bitcoin. And if that isn’t enough, in the last Art Basel, there was a physical bitcoin faucet art installation (“BIT by DRIP”) where people could scan their bit-wallet QR code… Read more »


Top 5 Kids Educational Robots at CES 2015

Kids Educational Robots CES 2015

While smart technology and the Internet of Things have been touted as the some of the primary themes at International CES 2015, they’re not the only fields in which new innovations are being created to provide practical solutions to everyday life. At this year’s CES, it’s clear that progress in robotics has yet to slow down…. Read more »


Machine-Learning Startup GraphLab Raises $18.5M Series B, Rebrands as Dato

Machine-Learning Startup Dato

This morning, the Seattle, WA-based machine-learning startup GraphLab announced that it has closed $18.5 million in Series B funding in a round led by Vulcan Capital. Along with this additional financing, the company has announced a rebrand, formally changing its name to “Dato“. Other participants in this round include Opus Capital, as well as current… Read more »


Guaranteed, CounterCrop Will Give you a ‘Green Thumb’

CCheader

In early December I wrote an article about CounterCrop, a local San Diego company that launched a Kickstarter campaign to fund their counter-top growing system. The product itself was interesting, but more so were the philosophies driving its creation and how quickly the team was securing backers for the campaign: they raised 25 percent of their… Read more »