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Tech Cocktail

Post-Technological Revolution: The Speed of Life

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The Technological Revolution has vastly changed the way we do things. Life moves at a faster pace, and who’s complaining? Those engaging in international business used to have to fly to all different countries for meetings. Video calling capabilities have greatly facilitated the practice of international business and minimized the need for actual travel. With… Read more »



Internet of Things: What Enterprise Needs to Focus On

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Internet of Things, Internet of Everything, Industrial Internet, Second Industrial Revolution, Rise of the Machines – these are just some of the terms being used to describe what was known as M2M (Machine to Machine) communication until recently. If the names sound straight out of science fiction, the figures being bandied about are even more… Read more »


DC’s ID.me Acquires Student Discount Platform Perkla

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ID.me – the McLean, Virginia-based company whose digital verification services enable members of various groups to digitally verify their identification and affiliation – has announced the acquisition of student discount platform Perkla. The announcement was made earlier today at Fashion Digital NY, the two-day event bringing together the most innovative startups in fashion and e-commerce…. Read more »


Add Heatmaps and Web Analytics With Only One Line of Code

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Ptengine is a heatmaps and web analytics platform that has climbed to the top of the charts across Asia, and this week the team officially announced that they’ll be expanding their platform into the US and Europe. To date they work with over 8,000 different companies, including major names like Sony Music, Softbank, and Yamaha. While… Read more »


5 Ways to Design Your Site for Conversions

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Website design is more than just putting together a snazzy new layout, or impressing people with your animation skills. A great website not only inspires, but also evokes trust and interest from a targeted audience. In fact, great designing is about conversions. That only happens when you have the right elements in your website. 5… Read more »


Leveraging Digital Intelligence for Competitive Insight

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Digital intelligence often gets mentioned for how it’s used (and possibly abused) by advertisers or governmental agencies, but what you may not know is that it can be a valuable tool for keeping an online eye on your competition. How can you leverage the power of digital intelligence for your own benefit? Here are the… Read more »


7 Ways Web Animation Will Spruce Up Your Site

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One of the most effective ways to take a bland website and transform it into something beautiful, fresh, and appealing is to use animation. Unfortunately, back in the days when Shockwave and Flash were prominent, using animation and visual effects often meant bogging down the performance of your site. Web animation without Flash is better,… Read more »



Jetaport: An Easier and Cheaper Way to Book Hotel Blocks

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I love going on vacations. I also love my friends and family. Combining the two elements, however, is not something I particularly enjoy. It’s not that I don’t want to spend time with these people in some new part of the world; I really just hate having to deal with the logistics behind such trips…. Read more »


5 Online Marketing Trends of 2014

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Some online marketing trends are going to take years to die, and some come-and-go within a matter of months. We are well in to the year 2014, so here are some of the most prevalent trends of the year. Images are still becoming more and more search engine friendly   Image courtesy: Google Blog Google… Read more »


No More Yellow Pages: Getting Your Law Firm Online

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Research shows that as many as 90 percent  of consumers begin their hunt for any kind of service through search engine exploration and 70 percent of them do not even go past the first page of the results. While these statistics apply to almost all kinds of businesses, it is beneficial for attorneys to get their law firm online as… Read more »


TrackMaven Adds Google+ and Tumblr Support to Its Marketing Intelligence Platform

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TrackMaven, the analytics platform that provides deep intelligence for digital marketers to enable them to create competitive campaigns, will now provide support for Google+ and Tumblr. The social networks join others, like Facebook and LinkedIn, as the newest data sources for the competitive intelligence platform. “More and more, our customers are utilizing Google+ and Tumblr to… Read more »


Get Google’s Targeted Ads out of your G-Mail

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Advertisements at Gmail A long-time user of the email services offered by Google is used to the many kinds of advertisements that keep being shown to them. These are what the Google calls tailored advertising. They are sent to the user on the basis of keywords of the contents in their email inbox. Google uses a… Read more »