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Tech Cocktail

Jeff O’Hara and Edmodo: Build Tools That Support the Needs of Your Users


By the end of the following school year, all students in the United States must meet the “proficient” level or above on state standardized tests per the requirements under No Child Left Behind. You read that correctly: ALL students. One hundred percent of American students must pass their state standardized tests regardless of socioeconomic background, learning disability,… Read more »

Social2Step and The Importance of Rewarding Employees


The success or failure of a company can sometimes come down to the culture of the company itself. Oftentimes, this culture is molded largely by how a company recognizes and rewards its employees. I once worked for a company that rewarded us with a day when we made ice cream in these soccer ball-like contraptions (that… Read more »

PageLines: A Drag-and-Drop Design Editor for Your WordPress Blog


The last time I created a WordPress blog, I spent hours scouring the free themes to find the perfect design. I customized colors, deleted columns, and changed background images. Then, when I finally thought I found the perfect template, I discovered one silly deal-breaker of a feature that I couldn’t change. I suspect this experience… Read more »

Sportech Labs: Patience is Necessary for Success


When you were younger, you were probably told by someone that “patience is a virtue” and that “good things come to those who wait.” Well, I suck at waiting, and my need for instant gratification (often in the form of Taco Bell) is probably the reason behind my not running a startup at this very… Read more »

Lessons from Coupla: Research Your Users, Don’t Trust Your Intuition


Despite seeing some decrease since the 1980s, the United States continues to have one of the highest rates of divorce, at a rate of 3.6 percent per 1,000 people in 2011. That translates into 50 percent of first marriages ending in divorce, and even higher rates for sequential marriages. For Coupla cofounder and CEO Adam Kramer, these numbers matter. It’s… Read more »

How to Get More Users: Lessons from Pick2Pay


The average American carries between three and four credit cards (technically, that number’s around 3.5, but I dare someone to charge their dinner on half of a credit card). More importantly, according to Srikanth Deshpande, “An American household could leave up to $600 on the table in credit card rewards every year” – that’s essentially… Read more »

From TweetPhoto to SlimSurveys: How Running One Company Laid the Foundation for Another


In life, some of us have initiative, and some of us have Initiative. If the distinction isn’t clear: presuppose that a capitalized letter on a common noun denotes “[noun] to a greater extent” or even just “[noun] squared.” For the cofounders of SlimSurveys, this Initiative comes in the form of starting a company…using lessons they learned… Read more »

4 Reasons to Use IntroHive in Your Sales Division


It pays to be well-connected – at times, quite literally. Being in sales is competitive, and it takes some good strategizing to be successful at it. I mean…not that I would know personally, since once I tried to sell Do-Si-Dos to a cousin in the Girl Scouts, but many of my friends have shared the frustrations associated with… Read more »

Brandisty: How Tiny Factory Came Upon Brand-Asset Management


Why is this in #3A5FCD, when it should be in #436EEE? Can we make this 400px by 200px? Now, what if we cross-multiply this, take its derivative, package it under LoGo_finalversion27461a.2, and take it to The Cheesecake Factory to hide underneath the strawberry cheesecake? Managing your brand can be tedious; Brandisty aims to reduce the stresses… Read more »

Improve Your Productivity With OneTab


Are you notorious for having at least five tabs open at a time while browsing the Internet? With OneTab, you can condense all of your tabs into a single to-do list to help you become more productive online. Not only does having multiple tabs open while surfing the web slow down your computer’s memory, but… Read more »

Spinnakr Launches, Raises Funding from 500 Startups, Andreessen Horowitz


Today, DC and Silicon Valley startup Spinnakr launched in public beta and announced an undisclosed amount of funding from Andreessen Horowitz, 500 Startups, Point Nine Capital, and others. Spinnakr takes a new approach to analytics. While traditional web analytics offer complex graphs and reports that only a data scientist can truly decipher, Spinnakr distills the… Read more »

Kansas City’s Hottest Showcasing Startup, SquareOffs Offers New Take On Online Polls


Last night, SquareOffs, a social-focused, online polling startup, took home the title of Kansas City’s Hottest Showcasing Startup, at a capacity-packed Boulevard Brewing Company as part of Tech Cocktail’s KC Mixer and Startup Showcase. Built on the frustration of the lack of innovation of online polling, SquareOffs uses Facebook and Twitter authentication to shift the… Read more »