Alex Espenson is a recently retired business owner turned consultant, with a passion for entrepreneurism and marketing. When he isn't writing or consulting, you can usually find him out on the river with his fly rod, or hiking in the hills near his home in Boulder Colorado.


Recent posts by this Author

Why JP Morgan’s CEO Worries About Tech Startups

capital discrimination

For many years, traditional banks have had little trouble attracting customers who needed to obtain loans. However, as most people can attest, the process can be stressful and time-consuming. Nevertheless, since that’s the way business has always been conducted, there were few if any…

Amazon is Banning Apple TV and Chromecast, Here’s Why

Amazon stunned shoppers and sellers on its Marketplace platform by banning IP television solutions offered by Apple and Google. The action comes in the wake of soft demand for Amazon’s new branded TV products. With new versions of both Apple TV and Google Chromecast…

The Ethics of Big Data

How Small Businesses Can Leverage Big Data for Success

Big data generally refers to information that is either unstructured or multi-structured. Unstructured is information that is not easily interpreted or organized and it has to be micro-analyzed in order to turn that data into value for businesses and government. It can refer to…

3 Threats Affecting Big Data

Big data is crucial to any organization since it contains private information which, if it gets into the wrong hands, could be used against the company, tarnishing its reputation. Due to the growing use of technology there have been increasing threats to data security….

How Technology Is Revolutionizing Travel

With the world as we know it becoming smaller than ever, many countries and travel companies are using technology to provide a better experience for globetrotters around the world. Here are four of the top ways in which technology is revolutionizing travel. Tablet-based interactions…

Get Ready for an Entire Reality Series on Wearable Tech

If there’s one part of pop culture that’s caused a mammoth stir and huge debate over the past decade, it’s reality TV. Over in the realm of IT an equally as hotly debated topic has been the potential of wearable tech, with much ado about…

Big Data’s Big Risks That No One’s Talking About

Big Data is causing a big stir in all kinds of circles from business to science, and for good reason: it could open up many new tools for many different types of insight. However, there is also a lot of risk bundled in with…

Big Data is Not Penicillin

Big Data is Not Penicillin

The last few seasons in the online business industry has seen a great deal of sexy work being penned on the merits of so-called “Big Data.” Although there are many advantages to Big Data, it should not be looked at as a cure-all for…

Ready for a Close-up: Funding Small Businesses through Video

video marketing

The truth is that video is dominating the Internet. Estimates suggest that by 2017, online video will comprise almost three-quarters of consumer traffic. With video as an emergent strength, it makes sense for new businesses to use the medium as a source of funding….

What Can We Expect From Oracle in the Next Five Years?

Oracle India

The Oracle Corporation has been busy making its presence known in the tech industry, becoming a worthy competitor of massive global companies such as Google and Microsoft. With the company already growing at a rapid rate and their advancements and products exponentially enhancing Oracle’s…

Lessons Learned From MLB Cardinals Hack

Cardinals hack

Last month, The New York Times reported that the St. Louis Cardinals were under investigation by the F.B.I. and Justice Department prosecutors for hacking into the Houston Astros database that houses internal discussions about trades, player statistics and scouting reports. How did this happen?…

The Mobile Salesman: How Mobile Technology Is Changing Business


While recent economic pressures may plague people who work in sales today, those employees definitely have an edge over previous generations when it comes to technology. 2013 was a landmark year as more people used their mobile devices than desktop computers to access the Internet….

7 Tips to Driving Traffic Through Video Marketing

video marketing

Video is an excellent way to increase traffic and exposure for your brand and business. Are you effectively using video in order to market your business? Using different kinds of video should ideally be used in order to connect your products and/or services with…

Amazon is Already on Top, Why Keep Innovating?


To the everyday consumer, Amazon is known as a online retail giant and digital bookstore. Whether you’re looking for next semester’s books or plastic utensils to stock the breakroom, Amazon has it all. Despite the unlimited products offered, Amazon is also leading the way…

How Drones Are Already Affecting Construction Sites

In the event of drones becoming a large part of every career in construction and other careers, there is a lot of talk about them. New Laws To begin, Congress has approved a registry to be created of those who are buying drones –…

This 9-Year-Old CEO Knows more about Cyber Security Than You Do

Reuben Paul

Meet Reuben Paul. He has a black belt in in Kung-fu, is CEO and founder of Prudent Games inc., a gaming company that teaches users while they play, and very well established in the cyber security universe as “The RAPstar.” Oh and he’s only…

5 Ways Your Business is Losing Money and How You Can Fix It

business losing money

One of the best ways to maximize the profits of your business is to cut down on the amount of money you lose. You might sell a good product or service, but your losses still cut into your overall profits. When you identify these…