Amish Tolia is co-founder and chief of strategy at Pear, a company enabling brand marketers to build meaningful connections with community groups at scale.

 

Recent posts by this Author


How to Identify the “Game Changers”

A startup’s big break often depends on finding a maverick – someone who is willing to take a risk on a new product or idea. This maverick is a game changer who rejects the traditional way of doing things and is a champion for…

How to Get a Two-Sided Marketplace Off the Ground

How to Get a Two-Sided Marketplace Off the Ground

Building a two-sided marketplace is tough. At best, that’s an understatement. Because a two-sided platform caters to two distinct user groups that derive value from the other, building such a network can quickly become a chicken-and-egg scenario, which ultimately requires asking people to take…