Andrew Hsu is the co-founder and managing partner of Spotlight Analyst Relations. Spotlight connects digital agencies and technology vendors with influential industry analysts to create meaningful, mutually beneficial relationships. Find out how they make it happen here.

 

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4 Ways to Engage with Industry Analysts

analysis

As an entrepreneur, you fight every day to educate your buyers, investors, and the market about your product — to convey why it’s important and why it’s better than the competition. It’s possible, though, that you’ve overlooked a pivotal audience: industry analysts. At the…