Anuj Agrawal is a digital media enthusiast in the DC area, with a passion for understanding what makes consumers tick. From the fundamentals of designing products that are engaging to understanding the psychology of the buying process, he has helped companies develop innovative consumer experiences.

Anuj graduated from the Wharton School and has since been involved with a number of small/mid-size growth companies in the Northeast. While also an engineering graduate from Carnegie Mellon, his technical knowledge combined with an extensive background in product management has enabled him to drive digital media product development at past employers including Intel and Virgin Mobile USA.

While he’s not busy playing around with the latest and greatest mobile apps, Anuj enjoys taking orders from his 1-year old daughter, tackling amateur DIY projects with his wife, experimenting with new recipes on the grill, following the heartbreak that is Syracuse basketball, and reading up on the latest business and technology publications.

Feel free to contact Anuj at anujagra [at] gmail dot com or follow him on Twitter @anujagra.

 

Recent posts by this Author


App Review: Unleashing Your “Creativity”

For both startups and Fortune 500 companies, innovation is one of the primary elements that determines success or failure.  Each day, hundreds of sessions take place in which people try to brainstorm new product names or features. These sessions sometimes produce very little if…

The Apple iPhone Strategy: We’ve Seen This Before

It’s hard to read about Apple’s iPhone event the other day without being confronted with a flood of disappointed customers.  Hundreds of case studies have been written that focus on Apple, which is getting kind of annoying – isn’t there another successful company that…

9 Startups Created at Startup Weekend Delaware

Startup Weekend Delaware

During this past weekend, more than 40 people tirelessly worked on 9 broad-ranging business concepts in the latest installment of the Startup Weekend event series.  A diverse mix of developers, designers, and biz types converged at the University of Delaware to crank out prototypes and pitch decks.   Below…

ZipTip’s Mobile Payment App Makes it Easy to Acknowledge Great Service

With the trend of people increasingly using their credit/debit cards and the growing options of mobile payments, our society is becoming less cash-focused.  A sample size of 1, myself, can tell you that I rarely use cash these days to pay for anything.  I prefer the…

Jumio Update: Targeting Bloggers

Jumio Wordpress

Earlier this month, I reviewed the highly publicized launch of Jumio Netswipe.  The company hasn’t wasted anytime expanding their reach into the online payment space.  The company has now launched a WordPress plugin aimed at the small businesses and bloggers who utilize the platform…

3 Ways to Survive App Fatigue

Just like many of you, I have lots of apps on my phone (and even more that I’ve installed and deleted).  The latest one I’ve been using is Summify.  For now, I’m simply trying them out to see what type of innovation they’re bringing to…

Jumio: Processing Credit Cards Through Webcams

Jumio Netswipe

Whenever I find myself entering credit card details online, I often have that slight fear in the back of my head that I’m going to end up receiving a year of complimentary identity theft protection after the merchant regrets to inform me that they’ve…

Goshi: The Location Based Marketplace

Goshi

A new startup out of Chicago is creating a fully mobile and localized application aimed at transforming the classifieds marketplace.  Goshi allows people to use their mobile phones to post items they are both looking for, as well as items they want to sell….

MoviePass Launch Fizzles Out

An interesting new movie theater service called MoviePass was slated to launch over this past weekend, but fizzled out when, apparently, the movie theaters balked at their all-you-can-watch program. The MoviePass concept allows consumers to pay $50 a month to see an unlimited number…

“Shazam”ing Interactive Content on TVs

Shazam

With over 150MM users, many of you have likely used a service called Shazam.  They were the pioneers of song identification by allowing people to hold their phone up to a song and find out the artist and title of that song.   It was…

Food for Thought: Analyzing the Pizza Industry for Startup Ideas

Pizza

Last week, I hit a new pizza place in town that was fantastic, and it struck me how something as old pizza can continually get better and better.  After all, as the comparisons go, “Even when pizza is bad it’s still pretty good”.  For…

Apple: Eating Their Own Dog Food

Apple Store

Over the weekend, Apple revamped their retail store operations to better leverage their own technology.  The focus of the changes is around the use of the iPad 2 at each kiosk to provide interactive product information for the mass of customers that flow through…

The Chicken and Egg of 3DTVs

The mass consumer market is now in the latter stages of their TV upgrade cycle to HD, but now 3D content is on the horizon and will require consumers to pony up for a snazzy new TV capable of displaying 3D programming.  With ESPN…

Is the Battle for the Living Room Becoming Over-Rated?

The time is coming when we think of the TV as just another monitor in the house and screen in our lives.  Ever since WebTV took the stage back in the 90s, there has been a battle for owning the living room. Back in…

Kindle Library: Driving Mass Market Customer Adoption

Books

Earlier this week, Amazon announced they will be launching a Kindle Library Lending feature that will allow users to “check-out” an e-book from a local library.  At initial glance, one could question if this could actually hinder Amazon’s e-book sales going forward.  However, this…

Newspaper Digital Paywalls: A Test of Consumer Loyalty

NYTimes

For the past few years, the newspaper industry has been under pressure to stem the rising tide of readily free content available on the Web. While most newspapers have generally offered their online content for free to help build their online brand, as well as learn…

Mobile Payment Apps – A Starbucks Case Study

Starbucks Scan

Being a relatively new father, I’ve gone from being a non-coffee drinker to a Starbucks Gold Card member.  So when I first found the Starbucks iPhone app, it was an app that gained instant placement on my first screen, a designation that is hard…