Anuj Agrawal is a digital media enthusiast in the DC area, with a passion for understanding what makes consumers tick. From the fundamentals of designing products that are engaging to understanding the psychology of the buying process, he has helped companies develop innovative consumer experiences.

Anuj graduated from the Wharton School and has since been involved with a number of small/mid-size growth companies in the Northeast. While also an engineering graduate from Carnegie Mellon, his technical knowledge combined with an extensive background in product management has enabled him to drive digital media product development at past employers including Intel and Virgin Mobile USA.

While he’s not busy playing around with the latest and greatest mobile apps, Anuj enjoys taking orders from his 1-year old daughter, tackling amateur DIY projects with his wife, experimenting with new recipes on the grill, following the heartbreak that is Syracuse basketball, and reading up on the latest business and technology publications.

Feel free to contact Anuj at anujagra [at] gmail dot com or follow him on Twitter @anujagra.


Recent posts by this Author


The Apple iPhone Strategy: We’ve Seen This Before

It’s hard to read about Apple's iPhone event the other day without being confronted with a flood of disappointed customers.  Hundreds of case studies have been written that focus on Apple, which is getting kind of annoying – isn't there another successful company that...


Mobile Payment Apps – A Starbucks Case Study

Being a relatively new father, I’ve gone from being a non-coffee drinker to a Starbucks Gold Card member.  So when I first found the Starbucks iPhone app, it was an app that gained instant placement on my first screen, a designation that is hard...