I'm a lifetime blogger, entrepreneur and marketing enthusiast.

 

Recent posts by this Author


5 Ways Startups Are Screwing Up Inbound Marketing

As a startup, bootstrapping your marketing efforts is everything. And while we hear all the time about growth hacking or utilizing new technology to help make marketing easier, that doesn’t account for much if you don’t have a solid inbound strategy already in place….

How to Get Employees on Board With New Technology

4 market growth resources people working at a table

People just don’t like change. And when leadership wants to introduce new tools, software or ideas to help improve the workflow, not every employee is going to be jumping for joy.  Although it can be a challenge to get employees on board with new…

Should Couples Build Businesses Together?

The notion of working with a spouse is divisive. Some individuals have found great success by partnering up personally and professionally, while others shudder at the thought of mixing home and business life. Rarely do couples say “I Do,” with dreams of building both…

The 4 Most Likely Reasons Your Sales Funnel Is Broken

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As a marketer, you take on the challenging role of reeling in new customers and generating leads for sales. Most likely, your company has a sales funnel set to funnel traffic into the buying process and convert them into customers. However, sometimes you run…

How Going Green Made Me a Better Entrepreneur

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For years, going green was just another bucket list item that always got pushed off for another day. Eco-consciousness was always viewed as something I could achieve later in life, when I had more time. Because, if I’m being honest, the idea of shifting all…

The 4 Keys To Any Successful Employee Wellness Program

Most people can recognize the importance of health, happiness, and productivity. All three related concepts breed into one another and have an opportunity to be delivered to companies willing to foster a corporate wellness program for their team. The health benefits of corporate …

5 Reasons Why Small Businesses Need Cyber Security

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According to The National Cyber Security Alliance, one out of five small businesses is affected by cybercrime each year. Worse, 60% of those hit go out of business within six months after the attack. In most cases, the potential consequences of a cyber-crime are immense…

4 Marketing Tricks You Should Know About Google Analytics

You need Google Analytics to be a successful marketer. Whether it’s to get a jumpstart on your next campaign or to understand the different aspects of marketing, the use of this resource is imperative to learn what you can do for your business. However, while Google…

4 Big Tips for Hiring Freelancers for Your Startup

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An increasing number of startups are using freelancers to get by. They’re using them because they can get things done without taking on full-time employees. And the freelancing community is only increasing, with 54 million freelancers now in the US alone. They’re useful …

Here’s How Your Startup Can Improve Local SEO

When it comes to startup success, local SEO is the next frontier in optimizing businesses for the web. A study from Google revealed that 50 percent of mobile searches led to people visiting that business in person. And let’s be honest, if you aren’t…