Currently Founder + CEO of FOUNDATION – a marketing consultancy for technology and technology-related organizations that need to position and brand their product or service. Graduate of the Ringling School of Art & Design with over 25 years experience as an Art Director/Graphic Designer in consumer and B2B marketing. Past clients include Lenovo, IBM, GE, RCA, Visa, Harrah’s Entertainment, Gaylord Hotels, Wyndham Hotels & Resorts, Dollar Tree, Visa, Wells Fargo, BB&T, American Red Cross, PPD, Quintiles, Shire, Merck and Novartis. Wood sculpture artist in spare time. Halloween aficionado who transforms outside of his home into one-of-a-kind Disney-esque Haunted Mansion. Vices include 80s music, Martinis, the occasional cigar and old-school Speed Racer.


Recent posts by this Author


Slow Down and Remember the Customer

With the pace the tech industry runs at, it’s easy to buy into the idea that speed is a deliverable – “Move fast and break things”; “Release early and release often.” These sayings are core to the notion of the Minimum Viable Product –...