Deren Baker is the CEO of Jumpshot, a San Francisco-based startup that offers marketing analytics solutions tailored for the travel, retail, media, financial, and e-commerce industries. He previously held senior roles at Travelocity and Switchfly.


Recent posts by this Author

How to Know Who Your Competitors Really Are

In the notoriously competitive tech industry, it sometimes feels like your idea is dead before it makes it off the cocktail napkin. No matter the product, someone else always seems to get there first. About 100 million businesses launch annually. That’s three businesses per…

3 Steps to a Successful, Data-Driven First Impression

3 Steps to a Successful, Data-Driven First Impression

While it may be a bit of a cliché to say, but it’s true – you never get a second chance to make a first impression. The first interaction someone has with your brand sets the tone for your relationship. But surprisingly, many companies…