Deren Baker is the CEO of Jumpshot, a San Francisco-based startup that offers marketing analytics solutions tailored for the travel, retail, media, financial, and e-commerce industries. He previously held senior roles at Travelocity and Switchfly.

 

Recent posts by this Author


3 Steps to a Successful, Data-Driven First Impression

3 Steps to a Successful, Data-Driven First Impression

While it may be a bit of a cliché to say, but it’s true – you never get a second chance to make a first impression. The first interaction someone has with your brand sets the tone for your relationship. But surprisingly, many companies…