Dianna is a former ESL teacher and World Teach volunteer, currently living in France. She's slightly addicted to apps and viral media trends and helps different companies with product localization and content strategies. You can tweet her at @dilabrien


Recent posts by this Author


3 Effective Strategies to Grow your Subscriber List

According to MarketingProfs the email marketing average ROI is $40 for every $1 spent, far outstripping banner ads ($2) and keyword ads ($17). Compared to the fast fleeting tweets and Facebook posts that can be buried in over-saturated users' feeds, email marketing ensures ...


5 Steps To Improve Your Content Marketing Strategy

Every day, 2.73 million blog posts are written and published. While content marketing is still the industry’s top buzzword, getting your content discovered gets tougher and tougher every day. Writing an epic post, hitting “publish” and posting the links to your social ...


8 Health Tech Startups you Should Know About

As a traditional, bureaucratic, and paper-ridden industry, healthcare has greatly benefited from the recent tech innovation. In fact, health tech companies received over $9 billion in venture funding in 2014, three times more compared to the last three years combined. From ...


Finding Influencers for Your Local SEO Campaign

Local influencers – the people who can really drive traffic and conversions to your site – are closer to your “action,” trusted by locals, and easier to connect with. And using local influencers to increase visibility for your business is far less competitive than...


Smarter Ways for Entrepreneurs to Manage Their Finances

Efficient financial management is one of the key components of your success, both in terms of personal and business financial assets. Being an entrepreneur requires experience in multiple areas, however not all of us are great when it comes to playing with the numbers....


How to Become More Creative with Your Copywriting

When it comes to marketing for startups, many things must be done correctly if the ultimate goal of creating conversions is going to be met. Data analysts, market researchers, web designers, and graphic designers all work together to determine target markets and customer ...


Trends to Watch in Mobile Payments This Year

Mobile payments are rapidly becoming the next big thing. In 2015 users spent $376 annually using their mobile phone as a payment gateway and the number is expected to triple in 2016. With consumers spending more time on their phones rather than desktop devices...


Yotpo: The Smart E-Commerce Management Tool

The online marketing changes rapidly these days. Today consumers are influenced by other consumer’s reviews; are persuaded by pictures, over and above old school advertising, and are marketed to through user-generated content. Creating a great product is important, but not ...