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Dianna is a former ESL teacher and World Teach volunteer, currently living in France. She's slightly addicted to apps and viral media trends and helps different companies with product localization and content strategies. You can tweet her at @dilabrien

 

Recent posts by this Author


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5 Considerations Before Launching a HealthTech Startup

Healthcare is a hot niche. And healthcare tech is even hotter. Why? Because the healthcare industry still lags behind others in using technology for many of its functions. If you think about venturing into healthtech, consider the following points first. What Are the Trends?...

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5 Best Apps to Use for Personal Investing

It used to be difficult to be an individual investor, making one’s own decisions about trading on the stock market. The reason? The brokers and fund managers do this for a living, every day, and they just have always had more information and more...

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5 Content Marketing Ideas for Health Tech Startups

If you are in charge of the content marketing efforts for a healthcare technology startup, you have lots of challenges and opportunities facing you. Before you start your content marketing efforts, check out these strategies. Add a Human Touch One issue that vexes businesses...

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3 Steps to Outsource Product Development

In-house software development can be expensive.  Skilled programmers can demand handsome salaries and are often very difficult to find. Assuming you do find skilled programmers your company may not have the knowledge or expertise to successfully manage and bring a product to ...

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5 Security Essentials for Ecommerce Sites

You work hard to get your customers to your checkout page. You offer quality products, invested money in a good marketing campaign, and set up a great website for displaying your wares and work hard on getting more customers on board. However, there's another important...

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6 Rules of Composition: from Art to Web Design

The average consumer who visits websites is more likely to remain on a site that is visually appealing, at least for a while. He is looking for a product or service perhaps, but an ugly page, with clutter and distractions will make him bounce....

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7 Tips to Boost Customer Loyalty

The ultimate marketing achievement isn’t closing a sale. It's Not getting the customer to continue to come back to you after they have made their initial purchase either. Although, that is a step in the right direction. The truest sign of marketing success is...

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6 Easy Strategies to Spread Your Brand

The term proprietary eponym is probably not in most vocabularies. It means a brand has become so common, its name has replaced the more general term for a product. Kleenex, Xerox and Pampers are all examples of proprietary eponyms. This is brand domination. Your...

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How to Build a Successful Fintech Brand

Don’t we all wish we had the idea for PayPal or Ally Bank years ago. But those were just the beginning. The financial tech industry in 2016 is about as hot as any right now, with the traditional banks giving way to entrepreneurs who...

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Getting Inside the Head of the Millennial Shopper

Millennials are often called the “C” generation – “C” meaning “connected.” This group of consumers has had technology in its hands since its toddler years, and use it for virtually every activity except eating and sleeping. It now represents over 25 percent of ...