Dianna is a former ESL teacher and World Teach volunteer, currently living in France. She's slightly addicted to apps and viral media trends and helps different companies with product localization and content strategies. You can tweet her at @dilabrien


Recent posts by this Author


Attention Tech Giants: You are Not Too Big to Fail

The financial crisis of 2008 almost brought the U.S. economy to its knees. While the perpetrators of this crisis –  the “big boys” of Wall Street banking and investing –  danced around the issues of what caused their institutions to fail (referring to their...


Smart Homes: What Are the Security Risks?

The Internet of Things industry is one step away from going mass market. While the smart home industry is currently estimated to hit $58 billion in worth by 2020, not all the consumers feel equally excited about smartifying their homes. Creating bulletproof security is...


9 Easy Ways to Improve Customer Experience

Online customers want an experience, not a sales job. They want to enjoy shopping. A business that intends to attract new customers and keep existing ones needs to do whatever it takes to give that great, enjoyable experience. Given the tools that businesses now...


5 Actionable Social Media Tips for Startups

According to Rantic, over 78% of people who use the Internet are highly active on social media. This stat includes all demographics. This means that your followers, clients, customers, and prospective customers are paying attention to your activity, and that what you are doing...


How You Can Develop Better Software

With an app for everything and SaaS startups popping like mushrooms after the rain the competition for users has gotten fierce at the software domain. Coding just another product that “does some stuff” is no longer enough. Users who spend 10+ hours a day...


4 Steps To Plan The Ultimate Content Strategy

You’ve already heard of the content marketing hype. You probably even had a few attempts of using it for your business. Yet the results did not justify the time and efforts spent. Here’s the deal: any content marketing campaign success is based on a...


Decode Your Target Audience in 5 Easy Steps

You have this amazing business idea. You have the skills, the guts, and the money to launch it. In fact, you even have a platform with some audience who should be interested in your product. Yet, the question is – who exactly will buy...


6 Actionable Competitive Strategy Tips

Thinking of launching a startup? Have an ecommerce business that is very “flat” in terms of sales growth and profits? The stark reality is that, whether you are just starting out of whether you have been around a while, you have or will have...


The Beginner’s Guide to Producing Video Content

It’s no longer news that video content gets you customers. At least 64 percent of consumers admitted that they are likely to purchase a product after watching a video about it. Users tend to spend more time on a website when there’s video content...