Beth Principi is currently the Director of Content at Emerging Insider Communications, where she spends her days writing content for groundbreaking players in the emerging media, technology and advertising sectors.

 

Recent posts by this Author


Three Ad Tech Trends to Watch in 2015

I like to equate the digital ad tech ecosystem to the island on Lost. You think you have it all figured out until a polar bear spontaneously rushes you from behind, adding another variable to an already complex equation. You adjust your thinking only…

Digital Video Needs to Adapt to Current Consumer Behavior

Digital Video Needs to Adapt to Current Consumer Behavior

Tell me if this sounds familiar: you’re sitting around with some friends and someone asks the group if they saw [insert television event]. Chances are someone hasn’t, so they search for the clip online and watch it. There’s a Constant Increase in Digital Video…