Beth Principi is currently the Director of Content at Emerging Insider Communications, where she spends her days writing content for groundbreaking players in the emerging media, technology and advertising sectors.


Recent posts by this Author


Three Ad Tech Trends to Watch in 2015

I like to equate the digital ad tech ecosystem to the island on Lost. You think you have it all figured out until a polar bear spontaneously rushes you from behind, adding another variable to an already complex equation. You adjust your thinking only...