Jinesh Parekh is the CEO of a Ruby on Rails consulting boutique, Idyllic. Idyllic focusses on building web and mobile solutions led by user experience design that solves real business problems.
You can reach out to Jinesh at jparekh [at] idyllic [dot] co.
I personally do not recommend the whole idea of founder dating in its true essence, because it’s probably best to partner up with someone you know very well, most likely from your existing network. For those founders unable to find anyone in your network, then founder…
So everyone seems to be on a bandwagon, saying that agile is dead. People like to go extremes to create unnecessary turbulence at times. I would not go that far. Agile did have a strong following for the last 10 years and we have seen…
It’s not about the money, money, money. We wanna see you happy, happy, happy. We just wanna make the world dance, Forget about the price tag Just so you know, I’m singing the above lines to the tune of Jessie J’s Price Tag. Because…
I recently finished reading a book called Absolute Value. The gist of the book says that in the world of Yelp and other customer review sites, people do not buy brands; they buy reviews. This certainly seems quite true. The author cites a great example of…
Charity – you can either contribute money or take some of your precious time and donate it. But how many people can support charity events regularly? Wouldn’t it be great if you were able to back the charity events for your favorite causes while…
Loyalty cards are a strong marketing tool that can encourage returning customers for retail businesses. Following their success, a number of other customer retainers like gift cards, prepaid cards, mileage programs, memberships, vouchers, rewards, and coupons, have been …
The success rate in email marketing is always low. When you think about email marketing, you often think it is to send out offers and coupons. But how many offer emails do you actually pay attention to? To add to that, a marketing email, always…
As soon as you start a new business or embark on the content strategy journey, your focus stays on producing high quality content. You post as many as good blog topics as fast as you can and keep talking about it on social media, only…
Entrepreneurship begins with a lot of zest and enthusiasm. However, once the business gets going, the entrepreneur starts to lose the energy with which she had started with. Stagnation creeps in. After examining several businesses, I’ve figured out some of the causes. …
Everyone understands that they should outsource something to the experts in the world. But you certainly fear doing that to the wrong company. If you understand the dirty secrets of the consulting world, it can work in your favor and help you chose the right…
Most wanna-be entrepreneurs are trying to get funding and get connected to influential networks through startup accelerators such as TechStars and others. The thinking behind that is you need money and a network to build a startup. On the other hand, AppSumo founder Noah Kagan …
The importance of working with a Guru has been thoroughly emphasized in Hinduism. One cannot imagine salvation without a Guru. In one of the most important texts in Hinduism, Sri Bhagavad Gita, the role of a Guru is beautifully highlighted as: “Acquire the transcendental…
Risk is one of the biggest reasons more people don’t become entrepreneurs. You can’t guarantee income while you’re starting up; and if your idea fails, you (or your investors) could lose every dollar spent building it. But what if you could effectively assess …
Being a web application development company that specializes in building MVPs for startups, we come across lots of aspiring entrepreneurial initiatives. Every single one of these ventures is a brilliant idea and has the potential to take on the world. Funny though – and…
Content is king. It is the only silver bullet available for inbound marketing. However, getting started with content strategy can be difficult. Below is a to-do list to give you a head start and keep you going. Think about Your Customers List the traits you…
