Jinesh Parekh is the CEO of a Ruby on Rails consulting boutique, Idyllic. Idyllic focusses on building web and mobile solutions led by user experience design that solves real business problems.
You can reach out to Jinesh at jparekh [at] idyllic [dot] co.


Recent posts by this Author


Founder Dating from the Other Side of the World

I personally do not recommend the whole idea of founder dating in its true essence, because it's probably best to partner up with someone you know very well, most likely from your existing network. For those founders unable to find anyone in your network, then founder...


10 Ways to Keep Your Consultants Happy

It's not about the money, money, money. We wanna see you happy, happy, happy. We just wanna make the world dance, Forget about the price tag Just so you know, I’m singing the above lines to the tune of Jessie J’s Price Tag. Because...


One Little Feature That Could Help Your MVP Succeed

I recently finished reading a book called Absolute Value. The gist of the book says that in the world of Yelp and other customer review sites, people do not buy brands; they buy reviews. This certainly seems quite true. The author cites a great example of...


Entrepreneurs: Play a game worth playing

Entrepreneurship begins with a lot of zest and enthusiasm. However, once the business gets going, the entrepreneur starts to lose the energy with which she had started with. Stagnation creeps in. After examining several businesses, I've figured out some of the causes. You ...


How to Find a Guru (Mentor) the Old-Fashioned Way

The importance of working with a Guru has been thoroughly emphasized in Hinduism. One cannot imagine salvation without a Guru. In one of the most important texts in Hinduism, Sri Bhagavad Gita, the role of a Guru is beautifully highlighted as: “Acquire the transcendental...


What’s Missing in Your MVP?

Being a web application development company that specializes in building MVPs for startups, we come across lots of aspiring entrepreneurial initiatives. Every single one of these ventures is a brilliant idea and has the potential to take on the world. Funny though – and...


Getting Started with Content Strategy

Content is king. It is the only silver bullet available for inbound marketing. However, getting started with content strategy can be difficult. Below is a to-do list to give you a head start and keep you going. Think about Your Customers  List the traits you...