Internet marketer, social media junkie and tech enthusiast. I have been promoting sites since 2009. I love to blog and maintain my personal blog seosandwitch.com where I share latest news and articles related to seo, social media and internet marketing.

 

Recent posts by this Author


How to Optimize Your Digital Marketing Efforts

Facebook

Progressive marketers are always willing to test new channels that can initiate conversions. Digital marketing is a continuously evolving and rapidly changing market where marketers need to be innovative and creative in their approach. And whether or not companies recognize the value of this kind…

Meet The New Communication Tools Ready To Replace Your E-mail

3 Common Email Marketing Mistakes to Avoid

A report from International Data Corporation and McKinsey Global Institute suggests that employees spend 28% of their work time reading and answering emails that lowers down their productivity to around 25%. Email has become a central communication tool for every organization and replacing it is…

10 Top Tools For Fostering Employee Productivity

“Improved productivity means less human sweat, not more” – Henry Ford If you are an employer then the first thing that comes to your mind is – how to increase the productivity of your employees People do become bored of their jobs and it…

5 Strategies for Conversion Rate Optimization

5 Strategies for Conversion Rate Optimization

Every business is looking for new and innovative methods to optimize their website for higher conversion rates. While many marketers try the hit & miss rule that eventually leads to the discovery of the best tactics that work for them, any successful online marketing…

5 Ways Startups Can Attract Talent on a Tight Budget

5 Ways Startups Can Attract Talent on a Tight Budget

It’s no secret that startups are considered highly volatile; fewer than half of all new businesses make it to their fifth year. On average, startups lucky enough to see age five retain 80 percent of their initial total employment, but it takes some incredible…

How Triggered Emails Will Help Increase Holiday Sales

The holidays are upon us, and all the digital retailers are relying on email marketing to establish connections with their clients. They are hiring the sharpest copywriters and marketers to design and plan their email marketing campaigns. However, all digital marketers do not leverage…

10 Ways to Optimize Your Brand for the Digital World

Digital devices have made their way in our lives. Laptops, smartphones, mobiles and tablets have enabled us to remain connected with the digital marketing channels all the time. Brands have to revamp their current marketing strategies in order to reach audiences who are spending…

Google Update is Coming April 21: Is Your Site Mobile Ready?

mobile ready

Google will be launching an update to its mobile search algorithm on April 21st. The search engine giant has warned that sites that do not follow the mobile ready guidelines by Google will be affected by this update. This update will affect only the mobile…

5 Ways to Increase Conversions Using User Personas

user persona

Creating a new paid search campaign is quite easy, but did you know how difficult it is to identify your target audience? Buyer personas are vital in any marketing campaign, even though they have not been given the attention they deserve. More often than not, marketing…

Influencer Marketing Set to Change in 2015 – What to Expect

One great advantage of influencer marketing is that it is regarded as being more authentic than direct brand marketing. According to Rebecca McCuiston, Senior Vice President of Ogilvy Public Relations Worldwide, brands must make efforts to find authentic and credible personalities who can promote campaigns,…

Tap Into the Power of Unreal Engine 4 as a Gaming Platform

Talk about computer games and you will have thousands of people talking about their favorite ones and excitingly sharing their experiences and winning strategies but only a few are really interested about the backend or the technology that goes into making the games. However,…

5 Lesser-Known Google Analytics Features That Marketers Should Use

Google Analytics is an awesome piece of FREE software that helps you gain insights from web traffic and allows you to make more informed decisions that directly affect the bottom line of your business. There are several features available in Google Analytics that many marketers aren’t aware of….

5 Mistakes Every Startup Should Avoid While Investing in Online Marketing

Online marketing is one of the most profitable channels to invest in during 2014 and beyond. Startup founders can be lured into spending huge amounts on ads and other website promotion strategies. The reason is obvious: many people can be reached for a few hundred dollars, which is nearly impossible…