Kim Westwood is the Founder and Managing Director of Shopping Links, a global influencer and content marketplace for Fashion, Beauty and Lifestyle brands. Having managed 850+ collaborations since launching in 2014, Shopping Links actively works with Fortune 500 retailers and brands such as MARKS & SPENCER, Macy's and Folli Follie, with a focus on aligning brands with influencers who share their target audience. Through a personally vetted network of 14,000+ influencers from 103 countries, Kim and her team have worked with 450 bloggers for a single brand. Shopping Links won the Business Services category at the 2016 Governor of Victoria Export Award and has been named to Anthill Magazine's SMART100 Index of most innovative Australian companies.

 

Recent posts by this Author


How Influencers Can Improve Your Content Marketing Strategy

A decade after social media transformed marketing, allowing brands to engage directly with their customers, content marketing has a nearly universal tactic, with more than 86% of marketers using it. And with more than 90% of consumers indicating they prefer to learn about a…

4 Game-Changing Influencer Marketing Trends

Influencer Marketing

Influencer marketing has evolved significantly over the last year, as marketers in wide-ranging industries have embraced the strategy. Not only have micro-influencers become an important part of the landscape, but influencers are starting to emerge in the B2B space as well. In the meantime,…

The 5 Secrets to Cost-Effective Influencer Marketing

Influencer marketing consistently generates a high return on investment for brands — up to $9.36 for every dollar spent. But between steadily increasing influencer payments and growing agency fees, some brands are feeling priced out of the action. Thankfully, this needn’t be the case, even…

Top Brands Are Moving Advertising Dollars to Influencer Marketing

Influencer Marketing

For a strategy once defined by Millennial audiences and consumer-focused brands, influencer marketing has undergone a significant shift in the last year, gaining the trust of marketers across all industries. Recent research has found that 86 percent of marketers used influencer marketing in 2016,…

How Influencer Marketing Is More Cost-Effective For Your Startup

Marketers are often frustrated by the increasing costs that paid searches now have as an attractive alternative to the keyword guessing game. According to the Economic Impact Report, a recent survey by consulting group Tomoson revealed that influencer marketing yields an average return of…

Big Brands and Small Bloggers: The Rise of Micro-Influencers

The strongest voice for your brand may be the one you aren’t listening to yet. Although more and more brands are discovering the power of influencer marketing, many are still taking a “bigger is better” approach, choosing influencers based solely on their number of…

How to Create a Content Marketing Plan for Snapchat

Snapchat Reportedly Raising $650M at $16B Valuation

With more than 100 million engaged users, Snapchat has evolved from emerging network to major player over the last year for brands looking to reach young consumers. The mobile-based platform has even overtaken Instagram among the coveted 18- to 24-year-old demographic, and its top influencers are…

Why Coachella Is Important for Fashion Brands

Why Coachella Is Important for Fashion Brands

All eyes (and ears) are on the desert this week as Coachella, the world’s largest music festival, kicks off in California – unofficially launching “festival season” worldwide. The outdoor showcase, expected to bring more than half a million trendsetters to Palm Springs over the…