Kim Westwood is the Founder and Managing Director of Shopping Links, a global influencer and content marketplace for Fashion, Beauty and Lifestyle brands. Having managed 850+ collaborations since launching in 2014, Shopping Links actively works with Fortune 500 retailers and brands such as MARKS & SPENCER, Macy's and Folli Follie, with a focus on aligning brands with influencers who share their target audience. Through a personally vetted network of 14,000+ influencers from 103 countries, Kim and her team have worked with 450 bloggers for a single brand. Shopping Links won the Business Services category at the 2016 Governor of Victoria Export Award and has been named to Anthill Magazine's SMART100 Index of most innovative Australian companies.

 

Recent posts by this Author


How Startups Are Using Influencers to Improve Marketing

Influencer Marketing Gifting [Credit: Adobe Stock_138372976]

The holiday season is a key sales driver for many businesses, but it’s not just brick-and-mortar stores that are ramping up their sales efforts this season. With the right tools and the right hustle, startups can also tap into the power of influencer gifting…

4 Game-Changing Influencer Marketing Trends

Influencer Marketing

Influencer marketing has evolved significantly over the last year, as marketers in wide-ranging industries have embraced the strategy. Not only have micro-influencers become an important part of the landscape, but influencers are starting to emerge in the B2B space as well. In …

Big Brands and Small Bloggers: The Rise of Micro-Influencers

The strongest voice for your brand may be the one you aren’t listening to yet. Although more and more brands are discovering the power of influencer marketing, many are still taking a “bigger is better” approach, choosing influencers based solely on their number of…

How to Create a Content Marketing Plan for Snapchat

Snapchat Reportedly Raising $650M at $16B Valuation

With more than 100 million engaged users, Snapchat has evolved from emerging network to major player over the last year for brands looking to reach young consumers. The mobile-based platform has even overtaken Instagram among the coveted 18- to 24-year-old demographic, and its …

Why Coachella Is Important for Fashion Brands

Why Coachella Is Important for Fashion Brands

All eyes (and ears) are on the desert this week as Coachella, the world’s largest music festival, kicks off in California – unofficially launching “festival season” worldwide. The outdoor showcase, expected to bring more than half a million trendsetters to Palm …