Marla Shaivitz not only writes about startups, she has experienced the startup life herself.

After a traditional career start in the PR department at the National Aquarium in Baltimore, she went to work for the first of three startup companies. The first is too brief to mention, the second, a firm with a web portal product for nonprofits and associations. After the proverbial dot com bubble burst and the company laid everyone off, Marla along with others in the group focused their energies on building a new company, providing Internet strategy and consulting to those in the association and nonprofit sector.

She continues to work with nonprofit organizations providing training, strategy consulting and web development. In addition to writing, Marla is a front-end developer and digital marketer who has participated in Startup Weekend, sat on the judges' panel for AngelHack NYC and tweeted from the White House during President Obama's State of the Union Address as part of the White House Social #WHSocial.

 

Recent posts by this Author


Forty Women to Watch over 40

The 40 Women To Watch Over 40 for 2013 list celebrates women who are upending the perception that entrepreneurial innovation is only for those before a certain age.

Discover Your Career Personality with Psychology-driven Compass Lite

Compass Lite

Choosing a career (or making a career switch) requires a tremendous amount of self-awareness; you need to dig deep and find the intersection between what you like to do and the skills you possess. Introspection is difficult, and typically not labeled as “fun.” Compass…

Visualize Your Heartbeat and Master Performance with Instabeat

It’s well known that competitive athletes monitor biometrics to optimize workouts and enable peak performance. Capturing heart rate is easy – if you’re a runner. But what if you’re a swimmer? Do you really want to slap a device on your chest (or your…

Elephanti: Combating Retail Showrooming with Mobile Tech

Showrooming – the act of walking into a physical storefront, reviewing the products on display, then leaving to buy the item online at a cost-savings. This holiday season, 80% of retailers expect to be impacted by showrooming, with the average loss of sales to…

New Contender for Cloud-based Media Storage: QVIVO

Is there room in the cloud-based media storage space for a new contender? With an offer of unlimited storage at a price point lower than that of Amazon, Apple, and Google, QVIVO is making a serious challenge. QVIVO is a startup out of Hong…

Nulu: A Fresh Take on Learning Languages

When we last covered San Diego startup Nulu, the application was pre-launch, and the team was readying to revolutionize foreign language instruction. Today, Nulu has been incorporated into the curriculum of well over one hundred universities, closed a seed funding round, got accepted into the…

DataRPM: ‘Instant Analytics’ – Cloud-based Business Intelligence Software

DataRPM

The appetite for robust analysis tools to support data-driven decision making is strong; and a plug-and-play solution is an attractive proposition. Cost and complexity of development have kept many businesses on the sidelines – until now. DC-based DataRPM’s release of Instant Analytics expands access to…

File Sharing Without Registration: FilesToFriends.com

Sam Franklin

Sending large files – like movies to a friend, or graphic files to a designer – often requires some creative thinking around the delivery method. Email, because of the file size, is usually not an option. Dropbox is, of course – but if your…

eVenues: The Marketplace for Meeting Space

eVenues

The sharing economy. That’s the concept behind sites that allow users to rent out what they own. Airbnb is the best known example, but you don’t have to look far to see the concept in action in other areas. Tools, neckties, parking spaces –…

OfferUp Launches Mobile Marketplace Focused on Simplicity and Security

Established online marketplaces (veterans like eBay, newer outfits like Zaarly) know the key ingredients to effectiveness are simplicity in buying and selling – if it’s a pain, people just aren’t going to do it. When you have a specialized marketplace, such as for parents,…

Social Gaming Meets Digital Literacy at JobScout

JobScout logo

It’s projected that one in five people in the United States lack the necessary Internet skills needed to find a job in today’s marketplace. Now, dear Tech Cocktail reader, we know that’s not you. But you probably know quite a few people who fit…

Monitor the Media, Your Brands, Competitors for Free with Mention

Mention

Mention is a monitoring application that delivers real-time alerts from social networks, news sites, blogs, photo and videos sites, forums and web pages. It has an easy-to-use interface, runs quickly, and is operating on a freemium model; yet there is one killer feature that…

Online Legal Services: Are They Effective for Startups?

Your idea for a startup has been streamlined, the team is assembled, and everything is moving forward. Talk starts to turn to S-Corps versus LLCs, and you quickly realize that you need an attorney. Finding a lawyer to incorporate your business or register a…

Planning a Trip? Meet People Before You Leave with Tripl

It’s a new take on an old concept – I mean, older than the first leisure travel apps you saw. Old as in the days when a relative or friend would make a personal connection for you when traveling to another city – old. The…

Finding the Underlying Gems in User-Generated Content with 451 Degrees

451degrees

We all know that content is “king.” Thoughtful, meaningful, original online content garners high SEO results – true back in the early days of search engines, and still true now. However, if content is king, then smart and thoughtful user-generated content about your company…