Marla Shaivitz not only writes about startups, she has experienced the startup life herself.

After a traditional career start in the PR department at the National Aquarium in Baltimore, she went to work for the first of three startup companies. The first is too brief to mention, the second, a firm with a web portal product for nonprofits and associations. After the proverbial dot com bubble burst and the company laid everyone off, Marla along with others in the group focused their energies on building a new company, providing Internet strategy and consulting to those in the association and nonprofit sector.

She continues to work with nonprofit organizations providing training, strategy consulting and web development. In addition to writing, Marla is a front-end developer and digital marketer who has participated in Startup Weekend, sat on the judges' panel for AngelHack NYC and tweeted from the White House during President Obama's State of the Union Address as part of the White House Social #WHSocial.

 

Recent posts by this Author


Forty Women to Watch over 40

The 40 Women To Watch Over 40 for 2013 list celebrates women who are upending the perception that entrepreneurial innovation is only for those before a certain age.

Discover Your Career Personality with Psychology-driven Compass Lite

Compass Lite

Choosing a career (or making a career switch) requires a tremendous amount of self-awareness; you need to dig deep and find the intersection between what you like to do and the skills you possess. Introspection is difficult, and typically not labeled as “fun.” Compass…

Visualize Your Heartbeat and Master Performance with Instabeat

It’s well known that competitive athletes monitor biometrics to optimize workouts and enable peak performance. Capturing heart rate is easy – if you’re a runner. But what if you’re a swimmer? Do you really want to slap a device on your chest (or your…

Elephanti: Combating Retail Showrooming with Mobile Tech

Showrooming – the act of walking into a physical storefront, reviewing the products on display, then leaving to buy the item online at a cost-savings. This holiday season, 80% of retailers expect to be impacted by showrooming, with the average loss of sales to…

New Contender for Cloud-based Media Storage: QVIVO

Is there room in the cloud-based media storage space for a new contender? With an offer of unlimited storage at a price point lower than that of Amazon, Apple, and Google, QVIVO is making a serious challenge. QVIVO is a startup out of Hong…

HDScores: Standardizing Data from Health Department Inspections

Kitchen nightmare shows entertain over six million viewers a week, and the popularity of the genre doesn’t show signs of slowing. Rooted in these heavily produced food rehab shows is the reality that restaurants need to consistently meet inspection standards set out by local…

Nulu: A Fresh Take on Learning Languages

When we last covered San Diego startup Nulu, the application was pre-launch, and the team was readying to revolutionize foreign language instruction. Today, Nulu has been incorporated into the curriculum of well over one hundred universities, closed a seed funding round, got accepted into the…

DataRPM: ‘Instant Analytics’ – Cloud-based Business Intelligence Software

DataRPM

The appetite for robust analysis tools to support data-driven decision making is strong; and a plug-and-play solution is an attractive proposition. Cost and complexity of development have kept many businesses on the sidelines – until now. DC-based DataRPM’s release of Instant Analytics expands access to…

File Sharing Without Registration: FilesToFriends.com

Sam Franklin

Sending large files – like movies to a friend, or graphic files to a designer – often requires some creative thinking around the delivery method. Email, because of the file size, is usually not an option. Dropbox is, of course – but if your…

Video Production in the Cloud From Scenios

Movies, commercials, and television shows all require elaborate scheduling and collaboration. The organization that goes into a production – whether it’s big, small, reality-based or scripted – is remarkable. Coordinating talent, production crews, and logistics is challenging, to say the least. NYC-based startup Scenios…

eVenues: The Marketplace for Meeting Space

eVenues

The sharing economy. That’s the concept behind sites that allow users to rent out what they own. Airbnb is the best known example, but you don’t have to look far to see the concept in action in other areas. Tools, neckties, parking spaces –…

OfferUp Launches Mobile Marketplace Focused on Simplicity and Security

Established online marketplaces (veterans like eBay, newer outfits like Zaarly) know the key ingredients to effectiveness are simplicity in buying and selling – if it’s a pain, people just aren’t going to do it. When you have a specialized marketplace, such as for parents,…

Mistakes Happen – Correct.li Lets Web Visitors Correct Them

If you’ve ever managed content on a website, this one’s for you. Correct.li is a tool that allows readers who find mistakes on your site – such as typos, misuse of facts or grammar errors – to simply right-click, edit the mistake, and notify…

Freemake Predicts We Will Pay Zero For Music in 2013 [INFOGRAPHIC]

How much will you pay for music in 2013? Usually this is the type of prognostication that lands on your screen the last week of December. The creators of Freemake.com have dissected this question in the form of an infographic. Consider it an early…