In a previous post I recently covered the importance of targeting large-scale enterprise deals. Now we’ll touch on the steps SaaS companies need to take to land these contracts. The go-to-market approach for these deals is much more complex than a self-service or SMB…
Matt is the co-founder and CEO of GoSpotCheck (Techstars Class 10). Matt focuses on shaping the company strategy, financing and building the team. Before he started GoSpotCheck, he worked in corporate finance at Johnson & Johnson.
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When you’re just starting out as a SaaS company, every little thing you do matters. You’ll pursue deals that you wouldn’t even consider a few years down the line, and you’ll do absolutely everything you can to cater to the few customers you have….