Sejung works in PR and helps bring startup scenes from all over the world together. Based out of Seoul, South Korea, when he's not writing about startup PR or marketing you can often find him enabling his basketball addiction.

 

Recent posts by this Author


The Key to Boosting Your Presence at Startup Exhibitions

I used to be the clueless wanderer at conferences/exhibitions. I’m sure many of you have been in my shoes. There’s nothing wrong with going to marvel at the sights at an event. But when you’re there with a purpose — it’s a whole different…

Korean Hardware Startups to Watch in 2016

3 Korean Hardware Startups to Watch in 2016

Working in the startup scene in Korea, it’s been quite amazing how hardware startups consistently surprise me. Not a knock on software, but something about being able to physically touch and hold a device has me hooked every time (well not every time, but…

What We Can Learn from How Korean Startups Approach Marketing

What We Can Learn from How Korean Startups Approach Marketing

I’ve worked almost exclusively with Korean startups for close to a year and my take is that Korean startups have a long way to go before being heralded as global marketing titans. Domestically – sure, some startups have some incredible staffers who are able to consistently…

Membersheep and OpenTrade Aim to Highlight Korea’s Startup Ecosystem

Membersheep and OpenTrade Aim to Highlight Korea's Startup Ecosystem

Two years ago, Fortune released an article titled “Why Startups Fail, According to their Founders”. Of the 101 founders interviewed,  42 percent attributed their failure to a lack of market for their product or service. Think of Korean startups as the opposite right now:…