Sheila Eugenio a tech enthusiast and Digital Marketing Consultant. Sheila has consulted with several mediums to large businesses on how to position their brand and attract the right audience.

 

Recent posts by this Author


Technology Is Rapidly Upgrading the Events Industry

events industry

Events have always been a large segment of the entertainment industry, offering experiences and escapes for virtually any interest or business application. They have, however, been largely untouched by technology, until recently. One of the main reasons the industry has begun to adopt new…

How Technology Is Changing the Fitness Industry Today

Technology is pervasive in the fitness industry. While most people don’t think of workout equipment as technology, they can indeed be considered “machines” that enhance the quality of human activity. The industry is shifting away from these rudimentary tools and leveling up to higher…

How Technology Influences the Future of Energy Management

changing light bulbs, energy going green

By 2018, 70 percent of utilities are predicted to launch major digital transformations in response to the challenges faced in their current business model. For utilities, vendors, and regulators, the challenge is not just to examine and optimize existing processes, but also finding entirely new ways…

5 Ways Technology Is Helping to Gamify Education

education

From 2010 to 2014, CB Insights found that the edtech industry saw 503 percent growth in total investment dollars. By 2020, it;s estimated to be a $192 billion industry. With the current high school dropout rate at 1.2 million across the country, educators are grasping for…

This Is Why Your Webinar Strategy Is Failing

webinar

Believe it or not, most business owners with regular webinars don’t know why they have a webinar in the first place. Answers range from, “It’s just a good way to engage with customers” to the more infinitely more frustrating “We think it’s really good for…

Why the Future of Content Creation in Higher Education Is Digital

The face of general consumer reading has been digital for over two decades thanks to companies like Amazon and iBooks. Tablet readers are less expensive, more user-friendly, and podcasts are increasingly popular. Americans listen to 21 million hours of content every day. However, the…

4 Smart Tips To Improve Customer Retention at Your Startup

Increasing your customer retention by just 5 % can result in a 25% to 90% increase in profit. After all, 20% of your most loyal customers bring your business 80% of profits. The question is – how do you foster customer retention after all? It…

4 Reasons Why Mobile Is the Future of Retail

Retail is an industry experiencing rapid changes, with big players trying to improve delivery times. Production speed and countless other factors to satisfy consumers with evolving needs and lifestyles. While brick and mortar companies work to develop new channels to connect with their consumers,…

Native Advertising: The Rise of Content Performance Marketing

Forth

Businesses are told to produce more content, be more social, and try to connect with consumers on a personal level. Large companies with mega advertising budgets seem to churn out endless content. And launch thoughtful social media campaigns, but none of that is easy…

How The Best Fintech Companies Put Customers First

fintech

It doesn’t take more than a Google search to see that businesses in the banking and financial industries have consistently demonstrated a lack of concern for their customers.  In fact, it would be fair to say that these industries are probably among the least trusted…

Drones Have Brought the Construction Industry Into the Future

drones

The assembly line was a breakthrough in manufacturing that forever altered the world. Its efficiency cleared the way for the cost effective mass production of goods and in many ways birthed the modern economy. Sequential advances since then have been equally revolutionary: air travel,…

How Agile Infrastructure Could End Video Buffering Forever

infrastructure

Infrastructure and market growth often play a tedious game of leapfrog. Cars were already in widespread use before the interstate highway system was built in the 1950s. But up until that point, they were primarily used for short distance travel around cities and towns. Once the…

3 Ways Tech Is Empowering Freelancers

By now we’ve all heard of the term ‘shared economy’. Or at least the companies that spearheaded this movement, such as Uber, Airbnb, RelayRides or TaskRabbit. After the 2008 financial crisis, we’ve seen a decline in quality corporate jobs. And thus people are supplementing…

5 Powerful Ways Big Data Is Transforming Oil and Gas Operations

The oil and gas industry is one of massive proportions – from the equipment to the decade-long projects to the billions in revenue. No one knows mega projects better than this industry. So, how are they effectively managing billions of dollars, high-risk projects, remote…

How Smart Data Is Beating Big Data in the Fintech Industry

USB hack

With advances in machine learning and IoT, tech companies, consumers, and retailers are all abuzz about the benefits of big data. Copious amounts of information, that were previously unreachable, are changing the way everyone does business. Financial markets, on the other hand, are catching…

MRIs, Machine Learning, and the Future of Health Tech

Healthcare systems around the world are faced with an epidemic of metabolic and obesity-related diseases. Accurate and direct measurement of body composition has been prohibitively expensive in the past. Forcing clinicians and researchers to use indirect and inaccurate metrics. Such as BMI or waist…

How Influencers are Changing the Startup Landscape

The age of big endorsements is coming to an end. As access to information and content increases, so does the desire for authenticity. Millennials are increasingly resistant to ads and are known for brand loyalty. It’s important for startups to find a way to connect with…