Thibaud Andre is a French consultant working at Chinese market research firm Daxue Consulting. He is passionate about Chinese culture and likes to share insights about the many emerging markets of the Middle Kingdom.

 

Recent posts by this Author


Video Games in China: PC Gaming still Dominant?

gaming in china

The gaming industry in China has always been a difficult market for Western companies to penetrate. In the 1990s, high entry costs for customers and high piracy rate for developers and publishers were amongst the biggest roadblocks for Western companies to develop within the…

How E-Learning is Changing the Education Landscape in China

How E-Learning is Changing the Education Landscape in China

E-learning has been one of the biggest recent online trends. China is currently the market showing the biggest growth. Among all the questions related to open educational resources and e-learning, the most important one remains how technology will affect learning processes and …

This is What The Uberisation of Market Research Looks Like

Uber is making headlines every single week of the year. In a world of permanent media coverage and concept analysis, collecting all the current articles relating to the “uberisation” of the economy would turn into daily task and headlines. A quick look at this…

8 Tips for Conducting Business in China

8 Tips for Conducting Business in China

China is a new market of opportunities that’s attracting lots of global entrepreneurs and investors. However, it’s becoming increasingly difficult to have a significant breakthrough and to make it big there, as the influx of firms is widening, and the local businesses are …

WalkTheChat Gives a Walk-Through of WeChat Ads

When designing this second article on the Wechat opportunity in China, I sat down with Thomas Graziani, founder of WalktheChat, a Wechat-focused agency in Beijing and Shanghai. We discussed about the monetization of Wechat adds.  A few months ago, WeChat rolled out their ad…

Lessons for Startups from the Success of WeChat in China

When teenagers in China want to exchange contact information, they do so using WeChat accounts. By the end of 2014, the total number of users of the mobile text and voice messaging app by Chinese Internet giant, Tencent, will reach 500 million. What originated…