Thibaud Andre is a French consultant working at Chinese market research firm Daxue Consulting. He is passionate about Chinese culture and likes to share insights about the many emerging markets of the Middle Kingdom.


Recent posts by this Author


Video Games in China: PC Gaming still Dominant?

The gaming industry in China has always been a difficult market for Western companies to penetrate. In the 1990s, high entry costs for customers and high piracy rate for developers and publishers were amongst the biggest roadblocks for Western companies to develop within the...


WalkTheChat Gives a Walk-Through of WeChat Ads

When designing this second article on the Wechat opportunity in China, I sat down with Thomas Graziani, founder of WalktheChat, a Wechat-focused agency in Beijing and Shanghai. We discussed about the monetization of Wechat adds.  A few months ago, WeChat rolled out their ad...