It’s more than just a clever portmanteau: “Freemium” is a popular trend for tech software that’s been around for years, and it’s only been gathering steam. Think about any app or program you’ve seen that’s available in two tiers: free or premium — freemium pricing….
Timothy Matanovich is president of Value and Pricing Partners, and author of Profitable Technology Services Pricing - How to use offering design and pricing strategy to accelerate sales and increase willingness to pay, available on Amazon. Tim’s clients include Salesforce.com, Nikon Precision, CDK Global, Kodak Alaris and Informatica.
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