Timothy Matanovich is president of Value and Pricing Partners, and author of Profitable Technology Services Pricing - How to use offering design and pricing strategy to accelerate sales and increase willingness to pay, available on Amazon. Tim’s clients include, Nikon Precision, CDK Global, Kodak Alaris and Informatica.


Recent posts by this Author


The Pros and Cons to Freemium Pricing in Tech

It’s more than just a clever portmanteau: “Freemium” is a popular trend for tech software that’s been around for years, and it’s only been gathering steam. Think about any app or program you’ve seen that’s available in two tiers: free  or premium — freemium ...


How High Discounting is Hurting Your Tech Business

Technology is one of the most quickly evolving and dynamic industries in the world – driven by almost constant discovery and innovation in regards to buyer behavior trends and products or services. In order to stay at pace in this fast-moving environment, IT marketers...