Tracy Vides is an independent researcher and content strategist, who blogs about things as diverse as tech, fashion, cars, and finance. You can follow her on Twitter @TracyVides or catch all her posts on Google+.
For a successful company, every platform, every avenue is a sales opportunity. A retail business can’t afford to bury their head in the sand any longer. Whether you are a charming seaside boutique or a large departmental store, you need to have an omni-channel…
If you are an SMB owner with a small website reading this, chances are you started out with a WordPress site to make the process quick, easy and ready-to-roll. It’s not without reason that a little over 4.5% of all sites on the internet…
Which one of us can go a whole week without any tech devices? No smartphones, no laptops, no tablets, nothing. OK, how about a day then? If you’re anything like the people surveyed by Facebook last year, a large proportion of you wouldn’t manage…
When most people think of the words “play” and “games,” it brings images of children playing together, or adult gamers lazily sitting in front of a computer or TV screen. Few are likely to consider gaming in the business world, but the reality is,…
We live in a world that shrinks with every passing year. Technological developments in digital devices and communication have resulted in a permanently connected population. You can talk to business clients on the other side of the world, send messages to friends on different…
Webmasters, marketers, and site/app owners are bombarded with myriad tips and tricks to improve conversions and grow the bottom lines on their web properties. These range from improving technical SEO to bettering social engagement rates, to even working on page design and layout. An…
According to Smart Insights, on an average, only about 22.87% of your email subscribers – the people who actually said they want to hear from you – open what you send. Even worse, only 3.26% click your calls-to-action. This means that 96.74% of your…
Launching a new website can be exciting, nerve wracking, and frustrating – all at once. With easy drag and drop website makers available dime-a-dozen, you’d think it would be different now than it was just a handful of years ago. But there are a…
Different content formats are most effective for different phases of the conversion funnel, and best-in-class marketers know how to offer the best content marketing experiences to the right audience members. For top-of-the-funnel (“TOFU”) content marketing, blog posts and social media activity undoubtedly rule the…
Application Delivery Controllers (ADCs) provide load balancing, acceleration, traffic shaping and other services that improve the performance, availability and security of web applications. ADCs have traditionally come in the form of appliances, however a new type of service, known as the Application Delivery cloud…
A traditional brick and mortar store has skilled sales associates to provide customers with a personalized shopping experience. They offer informed suggestions based on the shopper’s behavior and help them in their purchases. It’s not too difficult to replicate the same experience on your…
There’s been this perpetual tussle between those who favor using apps and those who prefer a website with responsive design or dynamic serving to promote a brand. But by now, it’s pretty clear that to truly succeed online and on mobile, businesses need to have a…
Startup entrepreneurs often need to juggle many roles, ranging from administrative assistant and accountant to project manager and marketer. But thanks to technology, things have become much smoother. Today, there is a wealth of apps available to help small businesses streamline their operation, some…
Consumer demands from brands and businesses change with every technological disruption, whether it is noticeable or not. Each year brings in a new set of opportunities and challenges. An ecommerce site, therefore, needs to be always prepared to change, upgrade, or even revamp (if…
Businesses all over the world would have never thought that the power of commerce would shift into the hands of the customer, literally. Mobile devices are the new access points with customers using mobile for practically everything from conducting searches to mobile commerce transactions….
I’m going to start off by throwing some big numbers around. (That always seems to make the point clear, a lot quicker!) According to Gartner Research, the total number of apps downloaded annually is set to zoom to 310 billion by 2016. As per…
Seth Godin once wrote about The Merchants of Average and he waxed eloquent on how the world pushes you to “fit in.” It demands that you follow the norm. “Be like us,” “Do what we do,” and “This is the way we do things…
