Tracy Vides is an independent researcher and content strategist, who blogs about things as diverse as tech, fashion, cars, and finance. You can follow her on Twitter @TracyVides or catch all her posts on Google+.
For a successful company, every platform, every avenue is a sales opportunity. A retail business can’t afford to bury their head in the sand any longer. Whether you are a charming seaside boutique or a large departmental store, you need to have an omni-channel...
If you are an SMB owner with a small website reading this, chances are you started out with a WordPress site to make the process quick, easy and ready-to-roll. It’s not without reason that a little over 4.5% of all sites on the internet...
When most people think of the words “play” and “games,” it brings images of children playing together, or adult gamers lazily sitting in front of a computer or TV screen. Few are likely to consider gaming in the business world, but the reality is,...
We live in a world that shrinks with every passing year. Technological developments in digital devices and communication have resulted in a permanently connected population. You can talk to business clients on the other side of the world, send messages to friends on different...
According to Smart Insights, on an average, only about 22.87% of your email subscribers – the people who actually said they want to hear from you – open what you send. Even worse, only 3.26% click your calls-to-action. This means that 96.74% of your...
Launching a new website can be exciting, nerve wracking, and frustrating – all at once. With easy drag and drop website makers available dime-a-dozen, you’d think it would be different now than it was just a handful of years ago. But there are a...
Different content formats are most effective for different phases of the conversion funnel, and best-in-class marketers know how to offer the best content marketing experiences to the right audience members. For top-of-the-funnel (“TOFU”) content marketing, blog posts and ...
There’s been this perpetual tussle between those who favor using apps and those who prefer a website with responsive design or dynamic serving to promote a brand. But by now, it’s pretty clear that to truly succeed online and on mobile, businesses need to have a...
Businesses all over the world would have never thought that the power of commerce would shift into the hands of the customer, literally. Mobile devices are the new access points with customers using mobile for practically everything from conducting searches to mobile commerce ...
Seth Godin once wrote about The Merchants of Average and he waxed eloquent on how the world pushes you to “fit in.” It demands that you follow the norm. “Be like us,” “Do what we do,” and “This is the way we do things...
The best part about doing business today is that this era rocks. Now is simply the best time for you to start a business – not so much because of the state of economy, or for the fantasy that almost everyone seems to have...