Tracy Vides is an independent researcher and content strategist, who blogs about things as diverse as tech, fashion, cars, and finance. You can follow her on Twitter @TracyVides or catch all her posts on Google+.

 

Recent posts by this Author


3 Creative Ways to Advance Your Omni-Channel Retail Business

franchise

For a successful company, every platform, every avenue is a sales opportunity. A retail business can’t afford to bury their head in the sand any longer. Whether you are a charming seaside boutique or a large departmental store, you need to have an omni-channel…

5 WordPress Plugins to Make your Site More Fabulous

If you are an SMB owner with a small website reading this, chances are you started out with a WordPress site to make the process quick, easy and ready-to-roll. It’s not without reason that a little over 4.5% of all sites on the internet…

Successfully Converting the Multi-Device User

multi device

Which one of us can go a whole week without any tech devices? No smartphones, no laptops, no tablets, nothing. OK, how about a day then? If you’re anything like the people surveyed by Facebook last year, a large proportion of you wouldn’t manage…

Phone Calls Are Not Dead: 5 Interesting Calling Apps

phone communication

We live in a world that shrinks with every passing year. Technological developments in digital devices and communication have resulted in a permanently connected population. You can talk to business clients on the other side of the world, send messages to friends on different…

Need for Speed: User Behavior, Conversions, and Web Tweaks

speed

Webmasters, marketers, and site/app owners are bombarded with myriad tips and tricks to improve conversions and grow the bottom lines on their web properties. These range from improving technical SEO to bettering social engagement rates, to even working on page design and layout. An…

Email Marketing Breakthroughs: 9 Insights to Drive Clicks

email marketing

According to Smart Insights, on an average, only about 22.87% of your email subscribers – the people who actually said they want to hear from you – open what you send. Even worse, only 3.26% click your calls-to-action. This means that 96.74% of your…

20 Point Pre-Launch Checklist for your New Website

website launch checklist

Launching a new website can be exciting, nerve wracking, and frustrating – all at once. With easy drag and drop website makers available dime-a-dozen, you’d think it would be different now than it was just a handful of years ago. But there are a…

5 Ways that Webinars Outperform Ebooks for Content Marketing

webinar

Different content formats are most effective for different phases of the conversion funnel, and best-in-class marketers know how to offer the best content marketing experiences to the right audience members. For top-of-the-funnel (“TOFU”) content marketing, blog posts and social media activity undoubtedly rule the…

Cloud-Based Application Delivery: Who’s Leading the Way?

cloud application

Application Delivery Controllers (ADCs) provide load balancing, acceleration, traffic shaping and other services that improve the performance, availability and security of web applications. ADCs have traditionally come in the form of appliances, however a new type of service, known as the Application Delivery cloud…

6 Tools to Personalize Visitor Experience on Your Online Store

ecommerce

A traditional brick and mortar store has skilled sales associates to provide customers with a personalized shopping experience. They offer informed suggestions based on the shopper’s behavior and help them in their purchases. It’s not too difficult to replicate the same experience on your…

The 3 Irrefutable Tenets of Mobile App Marketing

7 Reasons to Invest in a Mobile App

There’s been this perpetual tussle between those who favor using apps and those who prefer a website with responsive design or dynamic serving to promote a brand. But by now, it’s pretty clear that to truly succeed online and on mobile, businesses need to have a…

6 Free Apps for Startup Entrepreneurs to Save Money

free apps for startups

Startup entrepreneurs often need to juggle many roles, ranging from administrative assistant and accountant to project manager and marketer. But thanks to technology, things have become much smoother. Today, there is a wealth of apps available to help small businesses streamline their operation, some…

5 Must-Have Tools for Ecommerce Success in 2015

ecommerce

Consumer demands from brands and businesses change with every technological disruption, whether it is noticeable or not. Each year brings in a new set of opportunities and challenges. An ecommerce site, therefore, needs to be always prepared to change, upgrade, or even revamp (if…

Smart Tools to Move and Run Your Business from Mobile

Businesses all over the world would have never thought that the power of commerce would shift into the hands of the customer, literally. Mobile devices are the new access points with customers using mobile for practically everything from conducting searches to mobile commerce transactions….

7 Tools That Will Change the Way You Do Business Forever

The best part about doing business today is that this era rocks. Now is simply the best time for you to start a business – not so much because of the state of economy, or for the fantasy that almost everyone seems to have…