Honored in AdAge’s 40 Under 40 while still in his 20s, Victor Wong has been the guiding force of Thunder's vision and success since its founding in 2008. He served as the IAB Local Committee Co-Chairman in 2010 and coauthored the IAB Local Targeting Guide. Victor holds a BA in economics from Yale University and is a fellow of the Yale Entrepreneurial Institute.

 

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4 Tips For Personalizing Ads Without Being Creepy

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Personalization plays a huge role in improving campaign performance. But if marketers use the tactic incorrectly, they could destroy trust in their brand and leave a negative impression with users. When it comes to using personal data, there is a fine line between smartly customizing ads…