Originally from Turkey, Zeynep Ilgaz and her husband immigrated to the United States with two suitcases, their love for each other and a desire for entrepreneurship. They co-founded Confirm BioSciences and TestCountry in San Diego, and Ilgaz serves as president of both. Confirm BioSciences offers service-oriented testing technologies for drugs of abuse and health.

 

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Tips for Mastering the Art of Great Packaging

With so many companies unveiling great new innovations every day (and so many products competing for shelf space), it’s important to determine what makes one tech tool sell better than another. According to Nielsen Research, 52 percent of consumers say their purchase decisions are partially…