4 Digital Advertising Methods That Lead to Success

June 3, 2016

9:00 pm

Advertising technology is a consistently evolving industry. For digital advertisers, keeping on top of new and old marketing techniques alike is a must. Whether you’re a novice or a seasoned digital advertiser, the importance of taking the right approach could be the difference between success and failure.

Fortunately, these four digital marketing methods should help you to enjoy success for a long time.

Create Your Own Pre-Roll Video

YouTube pre-roll is currently giving marketers pause. Many are seeing their target audiences hit skip as soon as those five seconds are up. Why? Because their audiences aren’t even remotely engaged.

Tech-savvy marketers who produce their own pre-roll have the ability to create tailored, immersive content with strong CTA’s. By offering more engaging pre-roll, these marketers improve their chances of targeted consumers watching the full commercial. If you’re not already creating your own pre-roll, consider making it a top priority.

Use Native Advertising

Now that consumers are hypersensitive to ads, digital advertisers must find ways to get consumers to avoid ad blockers. Native advertising is one such way they can accomplish this.

Unlike traditional digital ads, native ads mimic content. They’re relevant and entertaining, and, more importantly, native ads don’t disrupt the user experience. When users aren’t annoyed, they don’t block. To fight the ad blocker battle, make sure your native advertising game is strong.

Nurture Leads With Behavioral Advertising

Gone are the days of in-your-face ads. Consumers simply don’t like the hard-sell anymore. Therefore, advertisers are guiding their consumers through the sales funnel with a more natural approach: lead nurturing through behavioral advertising.   

Advertisers segment leads and use targeted, personalized content to engage them over time. But the trick is to not to be creepy about it. When engaging with a lead on social media, don’t send them a Starbucks ad if they left the drive-thru five-minutes ago. By delivering the right content at the right time, you’ll move consumers to the bottom of the sales funnel.     

Optimize Cross Platform Marketing

Cross platform marketing is a necessity for advertisers who want to capture multi-device consumers. To ensure consistent branding as consumers move from device to device, advertisers are optimizing for each platform.

When a consumer views an ad first on their desktop, and later again on their smartphone, that same ad is now optimized as a mobile-friendly version.  Optimizing will ensure a better user experience across all devices, leading to advertising that is engaging, lucrative and interesting. 

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Eli Martin is the director of sales at the Delaware-based small business, eZanga.com, a digital-marketing firm that helps companies grow their businesses through pay-per-click and cost-per-call advertising.

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