Social Media

5 Steps to Building Your Startup’s Social Media Strategy

By | May 7, 2017 at 10:30 am

Sometimes the hardest part of starting a new company isn’t creating the product or service itself; it’s communicating what it is, what it does, and why people should care about it. Many startups struggle with brand identity and marketing their product or service, which…

Social Media

How to Take Advantage of Facebook Live as a Startup

By | May 5, 2017 at 8:30 pm

Since its inception, Facebook Live has allowed anyone and everyone to broadcast videos of what they are doing in real time. From Michael Phelps showcasing his experience in Rio to Kobe Bryant playing in his final NBA game to the Emmys taking us behind…

Social Media

Planning a Switch to Instagram Business? Maybe Don’t.

By | May 5, 2017 at 9:15 am

Nearly a year ago, Instagram announced a business profile option. It gives your customers an easy way to contact you, offers you analytic insights on how your business is interacting with its customers and gives you the ability to promote posts like an advertisement, making your sponsored…

Social Media

Facebook’s Creepy New Algorithm Knows How You Feel, Literally

By | May 2, 2017 at 5:50 pm

At this point in the social media game, you’ve likely noticed the creepiness of digital ads on sites like Facebook and Twitter. Every time you talk about a particular topic in the privacy of your own home, a shockingly appropriate product advertisement shows up on…

Facebook

The Difference Between Social Media Influencers and Brand Ambassadors

By | Apr 28, 2017 at 4:30 pm

As the influence of social media personalities grow, how companies choose to advertise their products must innovate and grow as well. In this period of growth and development, two career tracks have developed: brand ambassadors and social media influencers. Although they often appear to…

Startup_Mixology_300x250

Social Media

5 Ways to Get Your Brand to Tell a Story on Social Media

By | Apr 26, 2017 at 7:00 pm

Brand storytelling, when done properly, allows marketers to build personality and associate emotion with a brand to create a personal connection with the consumer. The prevalence of social media today has driven an interest in leveraging the convergence of content creation and programmatic advertising to…

Social Media

10 Simple Ways to Gain More Instagram Followers

By | Apr 25, 2017 at 7:00 pm

Who said earning followers had to be difficult? Most times, it’s as easy as watching what you post. Gaining Instagram followers as potential customers is a lot more valuable than building a list of random people. If you’re planning on expanding your marketing to…

Social Media

7 Ways to Keep Up With Social Media Trends

By | Apr 20, 2017 at 5:50 pm

Let’s face it, if your brand can’t be found online, your company isn’t going to survive long. In this day and age, a digital presence is a necessity for any budding startup. Even if you’re already online, keeping up with the trend of the…

Social Media

How to Market to Generation X and Baby Boomers on Social Media [Infographic]

By | Apr 17, 2017 at 3:30 pm

Let’s be honest; there’s more than enough information out there on the Millennial presence in the business world. Whether it’s their buying behavior, their social media tendencies, their workplace productivity, or which Disney Princess they are, this generation has been studied, analyzed, and researched…

Social Media

How To Integrate Micropayments Into Your Social Media Campaign

By | Apr 4, 2017 at 10:30 am

From the very beginning, content providers and businesses have struggled to figure out how to monetize the internet. With billions of users searching for information and companies working hard to find methods that will turn users into paying customers, it’s no wonder content creators are…

Social Media

Reddit Tests New Profiles, Sets Potential For Personal Followers

By | Mar 22, 2017 at 11:20 am

Over the past few years, Reddit has seen quite a bit of change both internal and external. From leadership shake ups, to breaking away from Advance Publications (still the largest shareholder), and raising a $50 million round led by celebrities like Snoop Dogg, the…

Social Media

3 Best Practices for Avoiding Embarrassing Social Media Missteps

By | Mar 14, 2017 at 8:30 pm

Social media is the land of unfixable mistakes. Whether it’s a poorly timed tweet or ill-informed Facebook post, hitting “send” can be an incredibly stressful when it comes to social media. If you want to make sure you aren’t dooming your entire company with a…

Social Media

How Marketers Can Decode the Psychology Driving Social Media

By | Feb 19, 2017 at 2:30 pm

What is it about social media that keeps our eyes and brains transfixed for long hours? What void is social media filling up in our lives that real social interactions don’t? The questions are many, but one cannot qualm the ability of social media…

Social Media

NYC

The 3 Reasons Why All Fashion Retailers Love Instagram

By | Feb 15, 2017 at 3:30 pm

The construction of a prototype for a leather hat lining is displayed, mid-stitch. A completed beaver felt bowler rests on head of cork. A small child and a middle-aged architect both proudly display their own hats inside a Manhattan-based hat store. These beautifully constructed…