Social Media

Everything You Need to Know About Who’s Using Snapchat

By | Aug 9, 2017 at 9:20 am

As perhaps Facebook’s biggest rival at this point in the game, Snapchat has been holding its own against the social media giant for years. Ever since denying an acquisition request four years ago, the disappearing-message app turned social media powerhouse has seen exponential growth,…

Social Media

3 Things That Will Improve Your Video Quality on YouTube

By | Jul 21, 2017 at 6:30 pm

If you’re thinking about how to improve your videos for YouTube, you need to take their curiosity to the next level and offer something unique and eye-catching. Check out these three ideas that can improve the quality of your videos and make it more…

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Social Media

Austin

Should a Brand Ever Drop an Influencer Over a Scandal?

By | Jul 19, 2017 at 2:30 pm

Last week, Rob Kardashian landed in serious trouble after posting inappropriate photos of Blac Chyna to his Instagram. The photos were taken down, but the act of posting them can never be erased. The move — and what it says about how Rob sees the women…

Social Media

Here’s How to Nab Your Own Corner of the Future Internet Ecosystem

By | Jul 5, 2017 at 6:30 pm

Platforms and niche communities are the future of the internet, and Ning is the world’s largest SaaS platform for creating social networking websites. Not familiar with it? That’s what they’re hoping to remedy with a new 4th of July-themed special offer. Here’s how it works,…

Social Media

Today Marks History: Marketers Finally Have a Reason to Love Snapchat

By | Jul 5, 2017 at 2:30 pm

Snapchat’s new “Paperclip” creative tool allows users to link to third-party websites through their snaps. Publishers who haven’t been able to land a coveted spot in Snapchat Discover can finally benefit from the service by promoting their websites on it… hopefully in a tasteful…

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Social Media

The Changing Face of Social Media

By | Jun 30, 2017 at 12:20 pm

Before the days of Friendster and Myspace, the internet was a place of forums and one-to-one messaging. Between pseudo anonymous forums like The WELL, short away messages on AIM, and dial-up connections, these web based technologies and platforms have drastically changed over the past…

Social Media

7 Most Popular Social Media Platforms in the World, Mapped

By | Jun 29, 2017 at 11:30 am

Social media plays a pretty big role in the business world today. While it started off as nothing more than a simple website designed to connect people a little more, it has transformed into a network of platforms that make connection with people on…

Social Media

San Francisco

Social Media News: Facebook Gets GIFs, Twitter Goes Round

By | Jun 16, 2017 at 1:30 pm

In the ever changing world of social media, few updates drastically change how we interact with them. This week however marks a new notch on the timeline for two massive updates for both Facebook and Twitter, both of which you have undoubtedly already seen….

Social Media

93 Percent of the Biggest Celebrity Instagram Ads Are Kinda Lying to You

By | Jun 14, 2017 at 10:50 am

Ads need to be disclosed according to the FTC’s guidelines. When they’re not acknowledged to be ads with an #ad here or a #spon there, social media posts are essentially tricking the reader into thinking they’re completely unbiased. Even in the world of Instagram…

Social Media

Top Social Media Listening Tools to Manage Your Company’s Reputation

By | Jun 9, 2017 at 3:50 pm

Knowing where your company is mentioned online can be a tedious task if you don’t have the right tools to find the mentions. And having the ability to respond to customers engaging on social media channels or finding out where they are talking about…

Social Media

St. Louis

Twitter Bot Reformats Trump’s Tweets as Official White House Statements

By | Jun 5, 2017 at 12:20 pm

This weekend a new Twitter bot emerged that automatically formats President Trump’s tweets into an official White House statement format. The one part novelty account and one part political statement, @RealPressSecBot, comes at a time when the president continues to wage a battle against traditional…

Social Media

Social Media Platforms Combating Hate Speech Have Seen “Significant Progress”

By | Jun 1, 2017 at 1:30 pm

There’s no denying that social media has become part of everyday life. You RSVP to events, you meet friends, and you check in on family members through Facebook, Twitter, and YouTube more than you do in real life. However, these platforms have opened the…

Social Media

The Sponsored Content Crackdown Is Going to Hit Social Media Hard

By | May 29, 2017 at 10:30 am

Online advertising is one of the fastest growing areas of the web. As marketing companies race to maximize the potential of their ongoing campaigns, these new opportunities have spurred on advisory bodies like The Federal Trade Commission (FTC) who have created new ground rules…

Social Media

3 Steps to Stop Facebook From Stealing Your Social Media Startup

By | May 27, 2017 at 10:30 am

If you can’t beat ’em … copy ’em? Admittedly, it’s not the most creative innovation strategy. But for today’s tech heavyweights, it seems to prevail. After Snapchat snubbed Facebook’s $3 billion acquisition offer in 2013, rather than up its bid, Facebook debuted copycat features…