Social Media

The Changing Face of Social Media

Before the days of Friendster and Myspace, the internet was a place of forums and one-to-one messaging. Between pseudo anonymous forums like The WELL, short away messages on AIM, and dial-up connections, these web based technologies and platforms have drastically changed over …

Social Media

5 Ways to Tell Your Brand Story on Social Media

Just like the everyday social media user, a successful brand should have its own story and personality. Brand storytelling, when done properly, allows marketers to build personality and associate emotion with a brand to create (or, at least, attempt to create) a personal …