Social Media

7 Most Popular Social Media Platforms in the World, Mapped

By | Jun 29, 2017 at 11:30 am

Social media plays a pretty big role in the business world today. While it started off as nothing more than a simple website designed to connect people a little more, it has transformed into a network of platforms that make connection with people on…

Social Media

San Francisco

Social Media News: Facebook Gets GIFs, Twitter Goes Round

By | Jun 16, 2017 at 1:30 pm

In the ever changing world of social media, few updates drastically change how we interact with them. This week however marks a new notch on the timeline for two massive updates for both Facebook and Twitter, both of which you have undoubtedly already seen….

Social Media

93 Percent of the Biggest Celebrity Instagram Ads Are Kinda Lying to You

By | Jun 14, 2017 at 10:50 am

Ads need to be disclosed according to the FTC’s guidelines. When they’re not acknowledged to be ads with an #ad here or a #spon there, social media posts are essentially tricking the reader into thinking they’re completely unbiased. Even in the world of Instagram…

Social Media

Top Social Media Listening Tools to Manage Your Company’s Reputation

By | Jun 9, 2017 at 3:50 pm

Knowing where your company is mentioned online can be a tedious task if you don’t have the right tools to find the mentions. And having the ability to respond to customers engaging on social media channels or finding out where they are talking about…

Social Media

St. Louis

Twitter Bot Reformats Trump’s Tweets as Official White House Statements

By | Jun 5, 2017 at 12:20 pm

This weekend a new Twitter bot emerged that automatically formats President Trump’s tweets into an official White House statement format. The one part novelty account and one part political statement, @RealPressSecBot, comes at a time when the president continues to wage a battle against traditional…

Social Media

Social Media Platforms Combating Hate Speech Have Seen “Significant Progress”

By | Jun 1, 2017 at 1:30 pm

There’s no denying that social media has become part of everyday life. You RSVP to events, you meet friends, and you check in on family members through Facebook, Twitter, and YouTube more than you do in real life. However, these platforms have opened the…

Social Media

The Sponsored Content Crackdown Is Going to Hit Social Media Hard

By | May 29, 2017 at 10:30 am

Online advertising is one of the fastest growing areas of the web. As marketing companies race to maximize the potential of their ongoing campaigns, these new opportunities have spurred on advisory bodies like The Federal Trade Commission (FTC) who have created new ground rules…

Social Media

3 Steps to Stop Facebook From Stealing Your Social Media Startup

By | May 27, 2017 at 10:30 am

If you can’t beat ’em … copy ’em? Admittedly, it’s not the most creative innovation strategy. But for today’s tech heavyweights, it seems to prevail. After Snapchat snubbed Facebook’s $3 billion acquisition offer in 2013, rather than up its bid, Facebook debuted copycat features…

Social Media

5 Ways to Tell Your Brand Story on Social Media

By | May 17, 2017 at 5:50 pm

Just like the everyday social media user, a successful brand should have its own story and personality. Brand storytelling, when done properly, allows marketers to build personality and associate emotion with a brand to create (or, at least, attempt to create) a personal connection…

Social Media

5 Steps to Building Your Startup’s Social Media Strategy

By | May 7, 2017 at 10:30 am

Sometimes the hardest part of starting a new company isn’t creating the product or service itself; it’s communicating what it is, what it does, and why people should care about it. Many startups struggle with brand identity and marketing their product or service, which…

Social Media

How to Take Advantage of Facebook Live as a Startup

By | May 5, 2017 at 8:30 pm

Since its inception, Facebook Live has allowed anyone and everyone to broadcast videos of what they are doing in real time. From Michael Phelps showcasing his experience in Rio to Kobe Bryant playing in his final NBA game to the Emmys taking us behind…

Social Media

Planning a Switch to Instagram Business? Maybe Don’t.

By | May 5, 2017 at 9:15 am

Nearly a year ago, Instagram announced a business profile option. It gives your customers an easy way to contact you, offers you analytic insights on how your business is interacting with its customers and gives you the ability to promote posts like an advertisement, making your sponsored…

Social Media

Facebook’s Creepy New Algorithm Knows How You Feel, Literally

By | May 2, 2017 at 5:50 pm

At this point in the social media game, you’ve likely noticed the creepiness of digital ads on sites like Facebook and Twitter. Every time you talk about a particular topic in the privacy of your own home, a shockingly appropriate product advertisement shows up on…

Facebook

The Difference Between Social Media Influencers and Brand Ambassadors

By | Apr 28, 2017 at 4:30 pm

As the influence of social media personalities grow, how companies choose to advertise their products must innovate and grow as well. In this period of growth and development, two career tracks have developed: brand ambassadors and social media influencers. Although they often appear to…

Social Media

5 Ways to Get Your Brand to Tell a Story on Social Media

By | Apr 26, 2017 at 7:00 pm

Brand storytelling, when done properly, allows marketers to build personality and associate emotion with a brand to create a personal connection with the consumer. The prevalence of social media today has driven an interest in leveraging the convergence of content creation and programmatic advertising to…

Social Media

10 Simple Ways to Gain More Instagram Followers

By | Apr 25, 2017 at 7:00 pm

Who said earning followers had to be difficult? Most times, it’s as easy as watching what you post. Gaining Instagram followers as potential customers is a lot more valuable than building a list of random people. If you’re planning on expanding your marketing to…

Social Media

7 Ways to Keep Up With Social Media Trends

By | Apr 20, 2017 at 5:50 pm

Let’s face it, if your brand can’t be found online, your company isn’t going to survive long. In this day and age, a digital presence is a necessity for any budding startup. Even if you’re already online, keeping up with the trend of the…