Social Media

How to Market to Generation X and Baby Boomers on Social Media [Infographic]

By | Apr 17, 2017 at 3:30 pm

Let’s be honest; there’s more than enough information out there on the Millennial presence in the business world. Whether it’s their buying behavior, their social media tendencies, their workplace productivity, or which Disney Princess they are, this generation has been studied, analyzed, and researched…

Social Media

How To Integrate Micropayments Into Your Social Media Campaign

By | Apr 4, 2017 at 10:30 am

From the very beginning, content providers and businesses have struggled to figure out how to monetize the internet. With billions of users searching for information and companies working hard to find methods that will turn users into paying customers, it’s no wonder content creators are…

Social Media

Reddit Tests New Profiles, Sets Potential For Personal Followers

By | Mar 22, 2017 at 11:20 am

Over the past few years, Reddit has seen quite a bit of change both internal and external. From leadership shake ups, to breaking away from Advance Publications (still the largest shareholder), and raising a $50 million round led by celebrities like Snoop Dogg, the…

Social Media

3 Best Practices for Avoiding Embarrassing Social Media Missteps

By | Mar 14, 2017 at 8:30 pm

Social media is the land of unfixable mistakes. Whether it’s a poorly timed tweet or ill-informed Facebook post, hitting “send” can be an incredibly stressful when it comes to social media. If you want to make sure you aren’t dooming your entire company with a…

Social Media

How Marketers Can Decode the Psychology Driving Social Media

By | Feb 19, 2017 at 2:30 pm

What is it about social media that keeps our eyes and brains transfixed for long hours? What void is social media filling up in our lives that real social interactions don’t? The questions are many, but one cannot qualm the ability of social media…

Social Media

NYC

The 3 Reasons Why All Fashion Retailers Love Instagram

By | Feb 15, 2017 at 3:30 pm

The construction of a prototype for a leather hat lining is displayed, mid-stitch. A completed beaver felt bowler rests on head of cork. A small child and a middle-aged architect both proudly display their own hats inside a Manhattan-based hat store. These beautifully constructed…

Social Media

One in 10 People Think Facebook Is a News Media Outlet

By | Feb 13, 2017 at 4:30 pm

Fake news and social media echo chambers are nothing new. But the latest survey from Pew Research Center holds perhaps the most disturbingly specific factoid yet: 10 percent of respondents to the survey wrote in “Facebook” as a specific news outlet when asked to name a…

Social Media

Scottsdale

What I Learned From Finding a New Barber With Instagram

By | Jan 26, 2017 at 12:50 pm

After following my barber from place to place around the Phoenix metro area for five years he moved too far away and it started becoming too time consuming of a drive and wait to get a fresh haircut. I’m a big believer in getting…

Social Media

Twitter By The Numbers: #Inauguration Versus #WomensMarch

By | Jan 24, 2017 at 11:20 am

There is no doubt that the past few weeks have been a bit heated in the US political realm. The most recent events of course being the inauguration of President Donald Trump and the Women’s March the following day, which consisted of upwards of 3 million…

Social Media

San Francisco

Xooloo Is the Social Media Babysitter You Need for Your Teen

By | Jan 9, 2017 at 5:50 pm

Despite the fun games, education websites, and entertaining apps, the internet can be a pretty inappropriate place for teens. From social media trolls to hook-up apps, kids with smartphones is one of the biggest stress inducers for parents. Fortunately, one company has made monitoring…

Social Media

Social Media in 2016: The Biggest New Features of the Year

By | Dec 28, 2016 at 4:30 pm

Social media has become more than connecting with people, and this year was filled with refinements, convergence, and a whole lot of live streaming. As more niche social media sites and apps start to fade (Google+, why are you still here?), the largest, most…

Social Media

FindFace Now Allows You to Search Twitter Users by Their Face

By | Dec 28, 2016 at 9:15 am

When someone wants to look for a specific user on Twitter, it’s likely that the first thought is to use the network’s search tool. There, one can search by name, username, or by content. But sometimes, this just isn’t enough, making searches too time consuming…

Social Media

5 Tools You Need to Profit from Your Social Selling Campaign

By | Dec 24, 2016 at 2:30 pm

The scaling up process for your startup begins with social selling. With the increasing power of the Internet, companies and customers are going online to sell and shop with the ease and grace of experienced buyers. Social selling, which is the application of social…

Social Media

7 Ways to Convert Social Mentions Into Sales

By | Dec 2, 2016 at 11:20 am

When someone mentions your company in an online post, does it make a difference? The short answer is “yes,” definitely. The long answer is, without some noticeable attention, a social share often gets lost in a sea of information and quickly vanishes without any positive effects. Standing…

Social Media

Seattle

Facebook, Twitter, LinkedIn and Yelp Formed a Panel to Talk Digital Marketing

By | Nov 17, 2016 at 3:45 pm

Seattle Startup Week just featured a panel on digital media marketing packed with representatives for four major social media networks — Facebook, Twitter, LinkedIn and Yelp. Hosted by Tech.Co’s own CEO Frank Gruber, the event dug deep into the various strategies, plans, and data that any brand-new startup…

Social Media

Twitter Announces Troll Muting Function Ten Years After Problem Arises

By | Nov 15, 2016 at 5:50 pm

In 2006, a strange new social media platform hit the internet like a ton of bricks. The odd 140-character limit had avid social media junkies confused about what to even use it for. Despite the initial confusion, Twitter established itself as the clear number two…

Social Media

4 Ways a Social Media Detox Can Improve Your Mood

By | Nov 10, 2016 at 4:30 pm

According to several reports, a staggering number of Americans would be willing to give up things like coffee, alcohol, family time, pets, and physical intimacy in order to stay connected to the internet. Although these findings might not come as a surprise to those…