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Pipedrive pricing starts at $14 per user, per month, with four total plans available that can get as expensive as $79 per user, per month when billed annually. If you don’t want to sign a lengthy contract, however, you’ll have to pay extra, with plans starting at $24 per user, per month when billed monthly.
As far as how it compares to other options on the market, Pipedrive is slightly more affordable than the average CRM, undercutting more robust options like Salesforce, which starts at $25 per month. However, Pipedrive does not offer a free plan for its users, but there is a 14-day free trial that allows users to test out the CRM before making a financial commitment.
In this guide, we’ll explain how much Pipedrive costs, what businesses should consider the top CRM for sales, and how it compares to other solutions on the market in 2025.
Key Takeaways
- Starting price: Pipedrive pricing starts at $14 per user, per month billed annually and $24 per user, per month billed monthly.
- Contract length: Pipedrive offers monthly and annual pricing, with the annual option saving users up to 42% on the cost.
- Free plan: Pipedrive does not offer a free plan, but there is a 14-day free trial to test it out before you sign a contract.
- Competition: Pipedrive is a slightly more affordable than the average CRM, but the lack of a free plan makes it a bit less accessible for smaller businesses.
- Add-ons: Pipedrive offers limited paid add-ons, like Projects and Campaigns, that cost extra, between $6 and $41 per user, per month.
Pipedrive Pricing Plans Explained
Pipedrive offers four plans, each of which includes all the features of the previous plan while adding a host of additional features and benefits. Here’s how much each plan costs, billed annually.
- Pipedrive Lite Plan — $14 per user, per month
- Pipedrive Growth Plan — $39 per user, per month
- Pipedrive Premium Plan — $49 per user, per month
- Pipedrive Ultimate Plan — $79 per user, per month
The prices above are available when you opt for a yearly contract. If you want to pay month to month, you’ll have to pay a bit extra. For example, the Lite plan costs $24 per user, per month.
You can keep scrolling to see the complete list of features available with each plan or click on the plan names listed here to jump to the one you want to learn more about.
| Plan | Price Billed annually | Users | API | Custom reports | Custom automation builder | |
|---|---|---|---|---|---|---|
 | BEST FOR SMB | | | |||
| Unlimited | Unlimited | Unlimited | Unlimited | |||
| | | | | |||
| | | | | |||
| | 30 | 60 | 90 |
Pros
- 14-day free trial
- Unlimited contact database for larger businesses with lots of clients
- Great security tools include user permissions & multi-factor authentication
- 24/7 live support via chat and phone
Cons
- 24/7 support only available in more expensive plans
- Can't create custom task types within the platform
- Web form creation is a paid add-on
- 14-day free trial
- Essential: $14/user/month
- Advanced: $39/user/month
- Professional: $49/user/month
- Power: $64/user/month
- Enterprise: $99/user/month
Ready To See What You’re Paying For?
Let us grasp a thorough understanding of exactly what each Pipedrive plan includes. Below, we break down each Pipedrive pricing plan in detail—so you can choose the right fit based on your business needs, goals, and budget.
Pipedrive Lite Plan – $14 per user, per month
- Custom pipelines
- Data import/export
- Basic meeting scheduler
- Contacts map
- Sales Assistant AI
- API access
- 2 sets of user permissions
- Native mobile Android and iOS apps
- Automatic call logging
- Apps marketplace with 150+ integrations
The Lite plan costs $14 per user per month when billed annually, and this jumps to $24 when billed monthly.
Lite offers deal management tools that give users the customizable pipeline stages, ownership, communications and history for each lead. Fields can be customized, deal alerts can be set, and data can be imported, exported, and merged. An email inbox will automatically tie emails to the correct deal and contact, although you won’t get most email features until the Growth plan. Users do get a Sales Assistant AI, which will comb through the user’s past performance to suggest what areas to focus on in the future.
You’ll get a few core integrations bundled into the plan, including contact and calendar sync with Google and Microsoft, Google Drive sync, and a Chrome extension for Gmail. Support across all plans includes access to the Pipedrive Developer Center, an online help center, 24/7 customer support via chat, an app marketplace with over 150 integrations, and support for 16 languages.
Security is basic (two-factor authentication and AES-256 encryption are covered, but SSO is not), and the features aren’t designed for large teams, as there are no tools to split users up by role or sub-group. This is a plan best for small workplaces that need the essentials for managing their leads.
Pipeline allowed us to customize our pipeline with a simple Kanban board interface. Source: Tech.co testing
Pipedrive Growth Plan – $39 per user, per month
- Products Catalog
- Custom email templates and signatures
- Web-to-mobile calls
- SSO (single sign-on) login
- Smart contact data
- 30 workflow automations
Pipedrive’s Growth plan costs $39 per user per month when billed annually, and $49 per month billed monthly.
This plan dramatically expands the features that help businesses track communications: It adds two-way company email sync, custom email templates, merge fields, the ability to track email opens, clicks and document opens, autofill templates and offline docs, and integrations with OneDrive and Google Drive. You’ll also get increased automation tools, like workflow automations and smart contact data, which auto-populate the profiles of each lead with data from their online activity.
Growth is a well-priced option for an ambitious team that needs a streamlined communication process for cultivating leads, particularly over email.
The Pipedrive activity setup makes it easy to identify what we needed to do and when. Source: Tech.co testing
Pipedrive Premium Plan – $49 per user, per month
- Group emailing
- Custom fields/reports
- Revenue forecast reports
- Team management tools
- Team goals
- Security dashboard, alerts, and rules
- 60 workflow automations
- 3 sets of user permissions
Pipedrive’s Premium plan costs $49 per user per month when billed annually, and $79 per month billed monthly.
You’ll get a few extra email-related features with this plan — group emailing, eSignatures, and Caller, which lets you place and record sales calls over the internet — but the big perks are in the expanded reporting and automation tools: Custom fields and reports, revenue forecasting, and the ability to organize users into team groups with team-specific goals. Security features are also added, including a security dashboard with alerts, rules, and advanced deal and contact visibility settings.
Premium is a good fit for large and growing teams who need to take advantage of every automation tool available to them in order to grow revenues that much faster. It’s not cheap, but it’s the most cost-effective plan for a business that can take full advantage of it.
The Pulse Feed in Pipedrive was like a social media timeline that contains all the important information for our business. Source: Tech.co testing
Pipedrive Ultimate Plan – $79 per user, per month
- Free Projects add-on
- 24/7 phone support, not just chat
- 90 workflow automations
The Ultimate plan costs $79 per user, per month, billed annually, and $99 per month billed monthly.
This plan adds a few more custom fields and workflow automations, as well as 24/7 phone support, so you can talk to a person rather than chat with them online. Most notably, the Power plan adds free access to the Projects add-on, the companies project management tool that employs Kanban boards to provide insight to your strategy.
Subsequently, the Ultimate plan is a good plan for larger teams that are going to need additional project management functionality built directly into their CRM functionality, like marketing agencies that have different projects assigned across the business.
Does Pipedrive Have a Free Plan?
No, Pipedrive does not offer a permanent free plan for its CRM.
A free trial is available for all plans, giving users 14 days to try out the features and interface. The free trial won’t require any credit card information to set up, either — ensuring that you won’t be surprised with an autorenewal like that one time you tried out HBO Max.
Permanent free plans aren’t the norm in CRM software, but they aren’t rare either. A few top services that include free plans are Apptivo, HubSpot, and Zoho, though all come with limited features and support for just a handful of users or contacts. But a lack of a free plan doesn’t mean that CRM alternatives aren’t worth considering.
The Pipedrive free trial starts you off with a setup guide to make sure you hit all the important steps. Source: Tech.co testing
Who Is Pipedrive Best For?
Now that you understand how much Pipedrive costs, you can start getting a better idea of whether or not it’s the right CRM for your particular business. Here are some of the types of businesses that should consider using Pipedrive:
- Sales businesses – Pipedrive is a sales-focused CRM, which means it exclusively offers features designed to help sales teams reach clients, convert leads, and make sales.
- Budget-conscious businesses – Pipedrive is pretty affordable compared to options like Salesforce and HubSpot, with a starting price of only $14 per user, per month and it’s most expensive plan only $79 per user, per month.
- Sales pipeline users – If you’re a sales business that heavily relies on the sales pipeline interface, Pipedrive will be a perfect fit with a highly customizable pipeline platform.
- Small to medium-sized businesses – Pipedrive is definitely more geared towards smaller businesses, with few enterprise-level features built in and potentially expensive add-ons to make it work.
CRM Alternatives
Pipedrive certainly isn’t the only CRM for sales on the market in 2025, and we’ve done some extensive research on the field, so that you can make the right decision for your business.
Our top choice for most businesses is Zoho CRM. It’s affordable with a free forever plan, it provides a highly functionality feature set for sales, marketing, and customer service, and it’s an easy to use platform with a lot of scalability thanks to the Zoho family of apps. Suffice to say, Zoho CRM is a stellar value, with low cost options and lots of functionality across all plans
For larger businesses, though, Salesforce and HubSpot remain the go-to solution. With all-in-one suites for small businesses and massive enterprise-level plans that are aimed at specific tasks like automation, they’re a clear choice when you need your CRM to go big.
They are naturally quite a bit more expensive, though, so make sure you’re actually a larger business before you sign up. The value is there, though, as these platforms are massively functional, especially for larger businesses with a lot of CRM needs.
Check out the table below to see how some Pipedrive CRM alternatives match up on everything from price to features.
| Plan | Price Billed annually | Free Trial | Users | Storage | Try it | ||
|---|---|---|---|---|---|---|---|
| SPONSORED  | BEST OVERALL  | BEST VALUE  |  |  |  |  | |
| Starter Suite | Professional | Free | Growth | Pro | Express | Sell Team | Advanced |
| 30 days | 15 days | | 21 days | 14 days | 15 days | | 14 days |
| 325 max. | Unlimited | 2 | Unlimited | Unlimited | 5 | Unlimited | Unlimited |
| File storage: 1GB | User: 20MB | Unlimited | 2 GB | 100 GB | 1 GB | 2GB per user | Unlimited |
| Try Starter | Try Zoho | Get started free | Compare Deals | Try monday CRM | Try Bigin | Try Zendesk | Try Pipedrive |
We take our impartial research and analysis seriously, so you can have complete confidence that we're giving you the clearest, most useful recommendations.
After conducting an initial exploration to identify the most relevant, popular, and established CRM tools in the market, we put them through their paces to find out more about their strengths and weaknesses. In total, we analyzed 13 CRM systems, grading them across 84 areas of investigation.
Based on years of market research and CRM product testing, we've established a CRM research methodology to score products, which consists of six main assessment categories and 13 subcategories. This covers everything from the available features and scalability capacity to the product's value for money and much more.
Our main testing categories for CRM systems are:
Features: The functionalities and capabilities provided by the CRM software, such as contact management, lead and opportunity tracking, and task and activity management.
Help and Support: The resources and assistance available to users when they encounter issues or require guidance while using the CRM software.
Customization: The ability to tailor the CRM software to suit the specific needs and processes of the organization, e.g. customizing fields, layouts, and workflows.
Scalability: The ability of the CRM software to accommodate the growth and changing needs of the organization, such as the capacity to handle a growing customer database.
Price: The cost associated with using the CRM software. It includes factors such as licensing fees, subscription plans, and additional charges for add-on modules or features.
Team Structure – Sales CRM: Determining if a platform makes it easier to manage large sales teams, including team dashboards, team hierarchies, and team inboxes.
Usability – Small Business CRM: Assessing the simplicity of the interface, the ease of navigating through menus and options, and the overall user experience.
When it comes to calculating a product's final score, not all testing areas are weighted evenly, as we know some aspects matter more to our readers than others, which are merely "nice to have." After hundreds of hours, our process is complete, and the results should ensure you can find the best solution for your needs.
At Tech.co, we have a number of full-time in-house researchers, who re-run this testing process regularly, to ensure our results remain reflective of the present day.
Verdict: Is Pipedrive Worth It?
Pipedrive’s feature-rich plans all have their place, with no hidden or misleading costs. The Premium ($49 per user, per month) plan offers the best cost-to-value ratio, but we’d recommend starting with Lite ($14 per user, per month) or Growth ($39 per user, per month) first and working your way up to ensure you’re not overpaying for features that aren’t delivering value.
Compared to its competitors, Pipedrive stands its ground. It can’t hurt to check out the other interfaces and workflows offered by other top CRM solutions, however. If you’re still window shopping, take a minute to look over the options here.
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