When it comes to customer relationship management software there are numerous services out there, but the field has two giants: Salesforce and Microsoft. Salesforce is certainly the popular CRM software option, used by thousands of businesses worldwide. Microsoft Dynamics, meanwhile, is a great choice for those whose businesses are already integrated with other Microsoft services, such as Outlook and Office 365.
Microsoft's service is known as Dynamics CRM and, like Salesforce, offers a ton of other complementary services that expand the basic CRM and go all the way up to enterprise resource planning (ERP) applications. Both Dynamics and Salesforce are aiming to be an all-in-one solution to serve your office's needs.
Deciding on which one to use comes down to personal taste, and which one fits your company's needs. A CRM platform isn't just about the service's various attributes, but which one fits best with your company. Let's take a look at the strengths of both services to get a better handle on the two CRM giants.
A good way to discover a CRM that can be customized for your needs is to use our handy CRM Quotes Tool to receive tailor-made, zero-obligation CRM cost quotes that take into account your company's individual needs and scale.
In this Guide:
- Integrates with Microsoft products
- Features on par with Salesforce catalog
- Robust, 24/5 support options
- Decidedly expensive
- Limited API, particularly compared to Salesforce
- No free plan
- Wide feature set
- Frequently updated
- Robust support & training
- No free plan
- On the more expensive end of the industry
- Basic plan caps data at 612 MB/user
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