Marketing

Why Influencer Marketing Is an Essential Component in Your Strategy

By | Jun 11, 2017 at 2:30 pm

The consumer world is cluttered with brands. For every consumer product, from smartphones to pin cushions, there is a brand behind it. With so many brands lining up to grab consumers’ attention, a brand manager is in a real fix as to what trick…

Marketing

5 Tips to Boost Your YouTube Marketing

By | Jun 8, 2017 at 8:30 am

In 2010, there were five YouTube accounts with more than one million subscribers. In 2016, there were more than 2000. Suffice to say, the market is quite saturated. But that doesn’t mean that your YouTube brand has no chance of success. Although you may…

Marketing

Boulder

How to Tailor Your Mailing Lists to Get Noticed by Investors

By | Jun 5, 2017 at 7:15 am

Mailing lists can be a simple yet powerful tool to keep people up to date on your progress. The advantage of having several mailing lists is that you can tailor your information with the right audience. Here’s some tips on how to carve up…

Marketing

New Report on the State of Inbound Marketing Shows Growing Concerns

By | May 30, 2017 at 12:50 pm

In the fast-paced world of internet media, it’s easy to wind up on the wrong side of a new update or algorithm tweak. For most tweaks, there’s no need to worry. But when Google or Facebook make a change, thousands of smaller internet companies,…

Marketing

Digital Body Language is Changing the Future of Online Ads

By | May 16, 2017 at 9:15 am

Do companies really know who you are? Does all of the data they track add up to anything that amounts to a meaningful picture of your life, your beliefs, your wants and desires? That is a hard question to answer, but in the world…

Marketing

Buenos Aires

Launchway Media Talks Being an All-Women Team in Latin America

By | May 15, 2017 at 12:50 pm

Launchway Media is a digital agency specializing in data-driven marketing campaigns for global startups, with a record for helping technology startups, especially in Latin America, launch and grow their products or services on a global scale. They’re also a three-woman operation: Nora Leary is the head…

Marketing

7 Key Video Marketing Statistics You Need to Know

By | May 15, 2017 at 10:30 am

Arguably, everyone knows how Dropbox got started. The founders shot a quick screencast video demonstrating how the product will work. They shared the link on HackerNews and got a huge community response. Though this story took place back in 2008, video marketing today still…

Marketing

2017 Is the Year of the Social Influencer

By | May 4, 2017 at 10:30 am

Micro-influencer. Brand ambassador. Middle-influencer. Brand advocate. Catchy titles and buzzwords aside, these branding models are all driven by the currency of social capital and they continue to reach a growing audience. At Ideas That Evoke, we’re declaring 2017 the year of the influencer. As…

Marketing

4 Ways to Use In-Store Media for Cross-Channel Marketing

By | May 2, 2017 at 9:15 am

Retail companies that excel at engaging with customers across multiple marketing channels have twice the retention rate compared to average merchants, according to research from the Aberdeen Group. Cross-channel marketing is a successful retail strategy because it follows your audience’s activity from channel to channel,…

Marketing

3 Old-School Marketing Tips That Still Work Like Magic

By | May 1, 2017 at 12:50 pm

The marketing world is full of flashy innovations that are sure to make any marketer from the 90’s drool with excitement and envy. You’ve got all the social media marketing magic that can reach thousand of people with a click of a button. Video…

Marketing

7 Influencer Marketing Tools for Startups

By | Apr 28, 2017 at 9:15 am

Networking is an essential aspect of growing a startup. For startups that barely have any online presence, the key to getting an audience’s attention is to leverage the reach of influencers. These are bloggers, social media celebrities, actors, or anyone else who can sway…

Marketing

5 Ways Content Marketing Can Revolutionize Your Online Business

By | Apr 27, 2017 at 10:30 am

Sure, you have probably heard of content marketing. But at a first glance, it can be difficult to determine what content marketing is or what its benefits are. Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and…

Marketing

6 Ways to Manage Outsourced Public Content

By | Apr 22, 2017 at 10:30 am

When developing a blog for your company, it’s not uncommon to reach out to freelancers or agencies to get some help. So what does a founder do to maintain a consistent tone, vibe and voice of the culture of the company if they turn to outsourcing…

Marketing

How Email Marketing Can Help You Reunite With Dormant Customers

By | Apr 21, 2017 at 7:00 pm

Customer acquisition is something every organization strives for. But do we give enough importance to customers whom we have already served or those who showed interest in our offerings in the past? The answer may vary from company to company, but facts state that…

Marketing

10 Ways to Generate More Sales From Your Landing Page

By | Apr 20, 2017 at 8:30 pm

When customers land on your page, you’re obviously hoping for conversions. However, if the site is too confusing or doesn’t explain what you do, it’s easy for customers to leave. After 15 years as president of a full-service digital marketing agency, the number one…

Marketing

Influencer Marketing on Instagram Is a $1 Billion Industry [Infographic]

By | Apr 18, 2017 at 3:30 pm

There’s no denying that Instagram has become a force to be reckoned with in the social media space. With news breaking that their Stories platform has surpassed Snapchat’s and the fact that they have 100 million new users in the last six months, they have…

Marketing

5 Helpful Tips To Keep Your Readers Engaged

By | Apr 13, 2017 at 12:50 pm

As we’ve entered into a whole new era of fast and accessible information, the media platforms we use to consume news have been inundated with a ton of articles. Literally thousands a day. It’s gotten to the point where we couldn’t even keep up with…