Marketing

How Domain Names Can Impact Customer Engagement

By | Jul 10, 2017 at 9:20 am

When it comes to branding, picking the ultimate online name can be a challenge. If your domain name doesn’t explain what you’re offering or is hard to understand, customers will give up searching for you. We asked two founders about the process of choosing…

Marketing

How to Make Your Small Business Stand Out from the Competition

By | Jul 4, 2017 at 2:30 pm

Starting a small business is the easiest thing to do but executing strategies and making it profitable is where the entire challenge lies. Businesses need to find ways to stand out from the crowd of competitors in order to enjoy effortless flow of clients. Startups no…

Marketing

Sacramento

The Ultimate Guide to Working With Micro-Influencers

By | Jul 4, 2017 at 12:45 pm

You already know how effective influencer marketing is. You know how it can help you reach a wider audience and win their trust. You also know how it can boost your sales. So you want to start an influencer marketing campaign too. But the…

Marketing

Seattle

How to Build Online Authority When You Have None

By | Jun 26, 2017 at 5:00 pm

Online authority is a powerful concept in the world of online marketing, both as a general idea and as a specific application in the field of search engine optimization (SEO). As a general concept, it should be pretty straightforward, the more “authority” you have…

Marketing

7 Growth Hacks You Need to Implement If You Want to Succeed Online

By | Jun 24, 2017 at 10:30 am

With the advent of the internet, the world has become a global village where business people are leveraging the potential of expanding into untapped markets. One of the commonly applied strategies is leveraging the use of online marketing platforms to draw in new markets,…

Marketing

6 Essential Steps to Creating Your Own Startup Logo

By | Jun 22, 2017 at 6:30 pm

Everyone tells you that you need a startup logo, but nobody tells you how to make one. They just throw you to the metaphorical wolves, leaving you to learn the hard way about a whole universe of design terminology and tactics. This post isn’t…

Marketing

Orange County

Why You Should Get a Job in Customer Service Before Launching a Startup

By | Jun 15, 2017 at 6:30 pm

With any product or service you are going to deal with customers and their complaints. In order to gain a better understanding of people and deal with conflict resolution, one founder suggests for you to get a job in a certain area. Chris Van…

Marketing

6 Influencer Marketing Tools to Boost Your Company’s Online Presence

By | Jun 14, 2017 at 5:00 pm

For startups that barely have any presence online, the key to getting an audience’s attention is to leverage the reach of influencers. These include bloggers, social media celebrities, actors, or anyone else who can sway the purchase decisions of potential customers. There are many…

Marketing

Tips to Ensure Healthcare Marketing Campaigns are HIPAA Compliant

By | Jun 13, 2017 at 6:30 pm

Searching for health-related information on the Internet is perhaps one of the most popular activities today.  Statistics reported by Pew research data indicates that about 72% of internet users have been found looking for healthcare information online. And in an attempt to keep pace…

Marketing

Why Influencer Marketing Is an Essential Component in Your Strategy

By | Jun 11, 2017 at 2:30 pm

The consumer world is cluttered with brands. For every consumer product, from smartphones to pin cushions, there is a brand behind it. With so many brands lining up to grab consumers’ attention, a brand manager is in a real fix as to what trick…

Marketing

5 Tips to Boost Your YouTube Marketing

By | Jun 8, 2017 at 8:30 am

In 2010, there were five YouTube accounts with more than one million subscribers. In 2016, there were more than 2000. Suffice to say, the market is quite saturated. But that doesn’t mean that your YouTube brand has no chance of success. Although you may…

Marketing

Boulder

How to Tailor Your Mailing Lists to Get Noticed by Investors

By | Jun 5, 2017 at 7:15 am

Mailing lists can be a simple yet powerful tool to keep people up to date on your progress. The advantage of having several mailing lists is that you can tailor your information with the right audience. Here’s some tips on how to carve up…

Marketing

New Report on the State of Inbound Marketing Shows Growing Concerns

By | May 30, 2017 at 12:50 pm

In the fast-paced world of internet media, it’s easy to wind up on the wrong side of a new update or algorithm tweak. For most tweaks, there’s no need to worry. But when Google or Facebook make a change, thousands of smaller internet companies,…

Marketing

Digital Body Language is Changing the Future of Online Ads

By | May 16, 2017 at 9:15 am

Do companies really know who you are? Does all of the data they track add up to anything that amounts to a meaningful picture of your life, your beliefs, your wants and desires? That is a hard question to answer, but in the world…

Marketing

Buenos Aires

Launchway Media Talks Being an All-Women Team in Latin America

By | May 15, 2017 at 12:50 pm

Launchway Media is a digital agency specializing in data-driven marketing campaigns for global startups, with a record for helping technology startups, especially in Latin America, launch and grow their products or services on a global scale. They’re also a three-woman operation: Nora Leary is the head…

Marketing

7 Key Video Marketing Statistics You Need to Know

By | May 15, 2017 at 10:30 am

Arguably, everyone knows how Dropbox got started. The founders shot a quick screencast video demonstrating how the product will work. They shared the link on HackerNews and got a huge community response. Though this story took place back in 2008, video marketing today still…

Marketing

2017 Is the Year of the Social Influencer

By | May 4, 2017 at 10:30 am

Micro-influencer. Brand ambassador. Middle-influencer. Brand advocate. Catchy titles and buzzwords aside, these branding models are all driven by the currency of social capital and they continue to reach a growing audience. At Ideas That Evoke, we’re declaring 2017 the year of the influencer. As…