Marketing

5 SMS Marketing Tools That Will Engage Your Customers

SMS marketing can be a very effective way to engage with customers. However, there are a couple of hurdles that you must overcome, including complying with the CAN-SPAM Act, making sure your messages reach the right recipients, and finding a solution that lets you…

Marketing

10 Ways to Start Smart in Marketing Automation

Marketing automation is hugely popular among marketing teams, but many of them pay for services that don’t suit their needs. If you’re looking for a “beginner’s guide” to marketing automation, there are a few tricks to try before splurging on a …

Marketing

6 Methods to Prompt Customers to Post a Review

If you are running any form of business, getting a good review always helps. A positive review can help you get more business in the process. On the other hand, a negative review can bring down your business. Practically speaking, it’s tough to get…

Marketing

3 Old School Marketing Strategies for Your Startup

The startup world is filled with innovation. From creative business practices to unique products, new is always better when it comes to entrepreneurship. And while innovation is spurred by new ideas, old-school marketing strategies are still just as effective as they were back …

Marketing

4 Tips For Personalizing Ads Without Being Creepy

Personalization plays a huge role in improving campaign performance. But if marketers use the tactic incorrectly, they could destroy trust in their brand and leave a negative impression with users. When it comes to using personal data, there is a fine line between smartly …