10 Ways to Supercharge Your Emails to Customers

By | Dec 22, 2016 at 9:15 am

Email marketing has been proven to be an incredibly effective means of keep in contact with your customers. However, with more and more companies spamming everyone under the sun with deals and offers, the last thing you want to do is bother your customers…


How to Create a Great Referral Program for Your Startup

By | Dec 18, 2016 at 12:45 pm

Referral marketing is easy to define: It’s a marketing strategy that involves getting customers through word of mouth recommendations from others. Obviously, business owners have all used this strategy on some level for millennia. The difference is that today, startups are launching referral programs…


6 Highly Effective Company Tag Lines and Why They Work

By | Dec 16, 2016 at 7:00 pm

While there are hundreds of marketing strategies out there, the slogan goes a lot further than you might think. Companies like Nike, McDonald’s, and Target have made a name for themselves solely on tag lines, and your startup can do the same. We asked…


5 Tips to Improve Your Email Campaigns

By | Dec 15, 2016 at 8:30 pm

Most brands have email marketing programs. Many years back, there was a prediction that email marketing would be replaced by something new. Email marketing is still one of the most effective ways of marketing nowadays to reach the potential customers. Some email marketing campaigns…



7 Ways to Keep Customers Coming Back to Your App

By | Jun 6, 2017 at 6:30 pm

There’s already an uphill climb to gain customers, and to get them to use your app is even more of an effort. App adoption rates are generally very low and as many as 78 percent of mobile apps will be abandoned after their first use….


4 Ways to Boost Your B2B Marketing On Snapchat

By | Dec 6, 2016 at 8:30 pm

Snapchat has evolved into a two-pronged platform. One prong is for public content, which consists of the personal messaging side of the app. This prong has been the facilitator of dog face filters, live event geotags, and DJ Khaled’s entire social media personality. It’s…


5 Ways To Create a Smart and Affordable Marketing Strategy

By | Dec 1, 2016 at 9:15 am

Creating and implementing a smart marketing plan can be a challenge for small businesses, particularly when they’re spending the bulk of their day putting out fires, dealing with employees, and making sales. But as the saying goes, “If you fail to plan, you are planning…


6 Reasons Why Your Content Marketing Doesn’t Work

By | Nov 30, 2016 at 5:50 pm

Today’s consumers are pretty smart. While old television commercials used to be able to persuade them to buy, they now understands the psychological techniques in use when companies “hard sell,” and they aren’t impressed. They don’t believe much of the great promises either, because they’ve…


12 Marketing Tips Your Startup Can’t Afford to Ignore

By | Feb 13, 2017 at 9:15 am

All startups want to succeed, obviously. In the simplest of terms, the way to get that done is through effective marketing. Getting great exposure for your brand starts with knowing your contacts, your audience, and your competition. Without them, you might as well throw…


The Direct Correlation Between Trust and Conversion Rates

By | Nov 22, 2016 at 8:30 pm

Everyone is involved in establishing trust in an ecommerce business. Content marketers try to connect and develop relationships, while sales and customer service reps try to be responsive. Even owners are designing their sites for great UX and UI. All of these things help…


4 Tools to Generate More Leads and Conversions with Your Webinar

By | Nov 22, 2016 at 7:00 pm

Running webinars can be a great way to bolster your brand’s reputation and generate new leads. According to the Content Marketing Institute, nearly two thirds of marketers used webinars in 2015. There are many benefits of webinar marketing, so it’s hardly surprising that they…



How to Close Deals Using a Field Sales Approach

By | Nov 17, 2016 at 7:00 pm

Today’s sales cycle is dominated by the use of online tools. But if you’re not getting the traction you need, going into the field is a great way to get to know your customer. The Varsity News Network (VNN) didn’t initially plan on building a…


CaliberMind Will Apply Psychographic Behavioral Analytics to B2B Marketing

By | Oct 31, 2016 at 8:30 pm

As the name implies, Business-to-Business (B2B) marketing refers to the marketing actions taken by companies, for companies. It is a particular area of marketing, with its own rules and strategies, including tools that, while requiring greater specialization of actors, also allow for easier an…


5 SMS Marketing Tools That Will Engage Your Customers

By | Nov 16, 2016 at 9:15 am

SMS marketing can be a very effective way to engage with customers. However, there are a couple of hurdles that you must overcome, including complying with the CAN-SPAM Act, making sure your messages reach the right recipients, and finding a solution that lets you…


10 Ways to Start Smart in Marketing Automation

By | Nov 13, 2016 at 12:45 pm

Marketing automation is hugely popular among marketing teams, but many of them pay for services that don’t suit their needs. If you’re looking for a “beginner’s guide” to marketing automation, there are a few tricks to try before splurging on a premium service. We asked…


5 Marketing Strategies You Probably Aren’t Using But Should

By | Mar 6, 2017 at 7:00 pm

Creating an effective marketing strategy is a little like trying to put together a puzzle: You start with the corners then fill in the edges before working inward to connect those tricky pieces. You have the basic marketing channels covered. You have a blog…


Is MailChimp Really the Best Solution for Email Marketing?

By | Nov 8, 2016 at 11:20 am

Email marketing may be an older form of content marketing, but it is far from dead. In fact, email marketing remains one of the most effective ways for brands to engage with their followers and convert new leads. If you are having trouble creating…