Tips & How To’s

10 Elements All Written Company Guidelines Should Include

By | Feb 28, 2017 at 7:00 pm

Company culture is important to establish as a burgeoning company. Whether you plan on being a super chill founder with flip-flops and hoodies or a rigid, tough love type that requires professionalism at every turn, employees need to know what to expect from day…

Tips & How To’s

Why Newbie Full Stack Developers Should Maybe Find a New Job Title

By | Feb 27, 2017 at 4:30 pm

A full stack developer refers to someone who can handle code for both the back end and front end of a website. Naturally, it’s a pretty high-demand job, since it requires a vast breadth of experience. And since it brings in the big bucks, it…

Tips & How To’s

6 Financial Myths You Should Always Ignore

By | Feb 27, 2017 at 9:15 am

The world is filled with misleading financial myths. Whether its the fact that working more equates to earning more or that 8/10 startups fail within their first year, it’s always important to do your research. Don’t be swayed by old myths because you could be…

Legal

3 Things Cofounders Need to Consider When Starting a Business

By | Feb 24, 2017 at 11:20 am

The idea has cultivated, the product or service has been developed, you’ve pitched it around town, and now you and your cofounder are ready to start building a business. Before you head down the road of taking on capital, there are some steps you…

HR and Recruiting

When Building Your Team, Focus on People, Not Jobs

By | Feb 23, 2017 at 7:00 pm

When building a startup, putting strategic forethought toward product development, marketing, sales and other core functions is important. But all too often when building a team, founders wait to dedicate focused attention until they feel pain. And that pain eventually leads to a public cry for…

Tips & How To’s

How a Better Logo Can Improve Your Business

By | Feb 22, 2017 at 11:20 am

Many people, especially those who are starting a new business, would say that choosing or making a logo is one of the easiest parts of the job. But is it? Creating a visual identity for a business is not like putting some random picture…

Tips & How To’s

5 Tools for Connecting with Potential Customers in 2017

By | Feb 22, 2017 at 10:30 am

Engaging with customers is a lot harder than it sounds. Whether it’s review sites, snail mail, search engine marketing, video conferencing, or old school email newsletters, you’re going to need something to create strong relationships that generate sales and customer loyalty. Fortunately, there are…

HR and Recruiting

You Can Increase Cuѕtоmеr Loyalty By Trеаtіng Employees Bеttеr

By | Feb 21, 2017 at 7:00 pm

According to rеѕеаrсh ѕtudіеѕ, over 70 percent of сuѕtоmеrѕ wіll ѕtор dоіng buѕіnеѕѕ with уоu bесаuѕе оf hоw thеу wеrе treated. Thіѕ dоеѕ not mеаn they hаd аn іѕѕuе rеlаtеd tо quality or price; оnlу аbоut 20 percent tоtаl lеаvе fоr thоѕе rеаѕоnѕ. Thеу…

Marketing

8 Ways to Leverage TV Appearances to Build Your Brand

By | Feb 20, 2017 at 7:00 pm

Getting on TV is the startup founder’s dream. Whether it’s a local news segment or a popular pitch competition show, having a natural marketing opportunity like TV is a great way to facilitate success. But don’t let an appearance on “Shark Tank” limit you…

Productivity

3 Skills Every Startup Founder Needs to Learn for a Productive 2017

By | Feb 17, 2017 at 10:30 am

Founding and growing a successful company can be extremely difficult. It is commendable that new startup entrepreneurs have already charted out their journey towards this goal. Unlike owners of established organizations, startup entrepreneurs are required to wear multiple hats and play the roles of…

Tips & How To’s

6 Tech Founders Give Meeting Efficiency Tips That Actually Work

By | Feb 16, 2017 at 5:50 pm

No one likes an inefficient meeting. Whether it’s the excessive small talk or the boring PowerPoints, inefficient meetings are the bane of the productive employee. Fortunately, there are scientifically proven ways to achieve a more efficient meeting, but those don’t necessarily fit all companies. Finding the…

HR and Recruiting

Stop Employee Time Theft From Eating Away at Your Profits

By | Feb 16, 2017 at 10:30 am

Tіmе thеft іn thе wоrkрlасе соѕtѕ employers drоvеѕ оf dollars іn lost costs аnnuаllу, аnd getting a handle on thаt tіmе thеft саn save еmрlоуеrѕ between twо аnd fіvе реrсеnt оf their рауrоll costs. Dоn’t ѕіmрlу allow thеѕе lоѕt соѕtѕ іn уоur оwn оrgаnіzаtіоn….

HR and Recruiting

How to Build a Rock Solid Team for Your Startup

By | Feb 16, 2017 at 9:15 am

For young entrepreneurs with minimal funding and maximum energy, building a team is not typically a top priority. The thinking seems simple: why not work alone to stretch out limited financial resources, while saving the team building for late in the game? Though the plan may seem…

Marketing

10 Unique Marketing Strategies That Actually Work

By | Feb 15, 2017 at 5:50 pm

Everyone knows that effective marketing takes a certain level of innovation and creativity. After all, attracting potential customers is an always-changing process. And while you might think the traditional marketing methods will work, being unique is the best way to make your brand known to…

Tips & How To’s

4 Cross-Platform Antivirus Tools You Should Try Right Now

By | Feb 15, 2017 at 9:15 am

We live in a digital world – unfortunately not a very secure one. Despite security companies being around for a long time, digital security is still a major concern for businesses and households. The problem is even worsened with the rise of mobile devices….

Tips & How To’s

5 Predictions For the Future of Digital Marketing

By | Feb 14, 2017 at 5:50 pm

Digital marketing is a constantly shifting process. With the rise and implementation of innovative technologies, digital marketing has been getting better on a daily basis. However, with all these changes, modern businesses are constantly trying to keep up with the shifting medium for attracting potential customers….

HR and Recruiting

7 Common Hiring Mistakes You Might Be Making

By | Feb 13, 2017 at 7:00 pm

Almost every entrepreneur will tell you that your startup idea is no where near as important as your team. Having quality employees can make all the difference when it comes to success. And when hiring this team, be careful not to overlook a candidate’s…