Tips & How To’s

3 Tips for Developing the Perfect Business Name

By | Aug 12, 2017 at 5:00 pm

Brand language gives a context to new technology, making it seem more understandable and more “cool.” However, figuring out the right brand name is far easier said than done, and often tech firms are guilty of being too technical with branding. They ignore the…

Dev & Design

How Brands Could Miss Out On the Mobile User Experience

By | Aug 12, 2017 at 3:50 pm

In 2010, few brands focused on optimizing their website for mobile visitors. They can no longer afford to dismiss these users. Mobile web traffic surpassed desktop traffic for the first time in 2015. According to Smart Insights, mobile only web traffic accounted for 13…

Startup

5 Pathways for Early-Stage Startup Success

By | Aug 12, 2017 at 12:45 pm

Even the mega tech companies started as small projects and startups, and now they are leading the world with innovation and technology through consistent success. Tech monsters like Amazon, Facebook, Google, etc. have one unique quality that they all share, they always come up with…

Gear & Gadgets

Cupertino

MacBook Pro Battery Replacement In One Simple GIF

By | Aug 12, 2017 at 6:50 am

All batteries have a shelf life, which means every single gadget you buy that comes equipped with a rechargeable battery will, over time, lose its ability to hold a charge until it’s completely useless. When your MacBook Pro battery is finally dead, your once-fancy…

Culture

St. Louis

Investing in Company Culture Can Help to Retain Talent

By | Aug 11, 2017 at 6:30 pm

When you’re starting out, deciding on a company culture will come from leadership first, then members of the team. These days company culture is more of a deciding factor when attracting talent.  We spoke with Alex Wolk the founder of Insite Advice about his employee management…

Startup_Mixology_300x250

Diversity

Boston

Four Ways to Design a Bias-Free Hiring Process

By | Aug 11, 2017 at 8:30 am

Every organization I’ve ever worked with has used the pipeline excuse to justify a male-dominated workforce. I heard too many times, “We would love to hire more women but we just can’t find them.” While pipeline issues are more real in some industries than…

Finance

Minneapolis

Should You Pitch to Your Employer for Capital or Not?

By | Aug 11, 2017 at 7:15 am

You or you and a small team have a powerful idea and become convinced it can launch a successful new enterprise. It is in related industry, but different markets than the one your current employer competes. Your team develops a business plan in off-hours,…

Tips & How To’s

The Best VoIP Services to Grow Your Small Business

By | Aug 10, 2017 at 7:20 pm

Since it came on to the scene over a decade ago, VoIP services have rapidly overtaken landlines to become the most popular type of business phone system in America. Today’s business phone systems connect people from across the globe using the cloud. For a…

Marketing

3 Critical Mistakes Startups Make with Inbound Marketing

By | Aug 10, 2017 at 6:30 pm

Marketing a startup is significantly tougher today than it used to be. There are several reasons: Brands are working on much smaller budgets. During the dotcom era, startups had little trouble securing financing. Many of my friends that worked for startups in the late…

Legal

5 Most Important Things Startups Need to Ask Their Lawyer, Ranked

By | Aug 10, 2017 at 9:20 am

The business world is a veritable minefield of potential lawsuits. Between like-minded thinking and outright property theft, entrepreneurs can get pretty cutthroat when it comes to chasing that unicorn status. For this reason, startups need to make sure that their legal counsel is not…

Data

Chicago

15 Ways Founders Use Big Data to Take Advantage of Artificial Intelligence

By | Aug 10, 2017 at 8:30 am

Data analysis options are constantly growing. Companies, especially those with strong e-commerce components, are developing dizzying amounts of raw data on user preferences, habits and locations. This information, paired with the growing field of artificial intelligence applications, means that companies can get very granular…

Marketing

Philadelphia

4 Ways to Optimize SEO for Your Website

By | Aug 9, 2017 at 5:00 pm

Over the last 17 years, I’ve helped thousands of entrepreneurs and businesses generate more web traffic and sales through search engine optimization (SEO). As founder and former CEO of Pepperjam, which was sold to eBay in 2009, and current CEO of LSEO.com, I’ve seen…

Funding

London

How To Prepare Your Startup To Pitch Investors

By | Aug 8, 2017 at 8:30 am

For those entrepreneurs new to raising a significant amount of financing from either angel investors, venture capital firms or growth equity firms, the prospect of being examined by an outside party may seem intimidating. You need to prepare your startup to pitch investors –…

Tips & How To’s

How to Become a More Successful CEO

By | Aug 6, 2017 at 5:10 pm

Running a business is no easy feat. Between effectively managing employees, meaningfully establishing culture, and making the big scary decisions everyone hates to make, a CEO’s job is never done. Plus, with the the business world in constant flux, it can be hard to…

Legal

What Startups Need to Know About Protecting Intellectual Property

By | Aug 6, 2017 at 12:45 pm

In a startup’s early years, developing an intellectual property (IP) strategy is critical to preventing mistakes that may influence valuation and long-term viability. Easier said than done, any startup knows the need to be judicious with their resources. Thus, most startups’ IP portfolios will…

Tips & How To’s

7 Apps That Every Graphic Designer Should Download Right Now

By | Aug 6, 2017 at 10:30 am

Graphic design is an art as much as it’s a commercial line of work. With more and more people turning to graphic designing as a means of expressing themselves and making a living, it’s important to realize that designing is just one aspect of a…

Marketing

6 Strategies That Will Boost Your Marketing Return on Investment

By | Aug 5, 2017 at 2:30 pm

When you put money into your marketing department, you’re gambling on the hope that your campaign will produce a notable increase in traffic and sales. If it doesn’t, it’s a waste of money. The efficiency of your marketing return on investment is determined by…